Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
Fine Tune Your Social Media Like Your Golf Game
Social Media is nothing more than communication. Certain individuals will always be naturally better and more talented than others at communicating. Social media, like life, offers several different forms of communication. It is essential to play in as many different forms as possible; some will be more suitable, and others will be more difficult to…
Online Advertising for Small Businesses: An Affordable Way to Spread Your Message
Online advertising is an easy and inexpensive way to spread your message to your targeted audience. One of the most significant advantages of online advertising for small businesses is that you only pay for clicked ads, and you can precisely target who will see those ads. While smaller sites, such as television networks and newspapers,…
Pay it Forward in Business: A Simple Act with Big Impact
Did you know today is the 2nd Annual Pay it Forward Day? This initiative spreads like wildfire on social media, with over 175,000 worldwide planning to “attend.” You may be wondering what Pay it Forward Day is. According to its founder: ‘Tis the Season! A random act of kindness goes a long way so… PAY…
The Innovative Ducks a Little Like Social Media?
Have you watched the Oregon Ducks play football this year? If not, you’re missing out. As I watch how innovative Coach Kelly and the Oregon Ducks are on the field, I can’t help but think of the comparisons they make with social media. Some traditional football fans and writers complain that their offense is gimmicky…
Layers, the more the better
Today, marketing requires more layers than ever before. Years ago, the business owner could choose one or more of the three traditional media outlets and call it good. With traditional media’s continual downward spiral, business owners must find layers to define their business’s position in the community. Social Media is a great way to add…
Email Marketing for Small Businesses: A Powerful Layer in Your Strategy
Great marketing is about layering—creating multiple channels of communication that support each other and work together to build your brand. While we’ve talked about using traditional media to complement social media efforts, one essential channel that many businesses overlook is email marketing. If you’re not using email marketing for small businesses, you’re missing a huge…
Blogging-Like Eating Vegetables
I wouldn’t say I like blogging. I do find it a necessary evil today, no matter what business category you fall into. Blogging seems to lend credibility to who and what you do. It can make you an expert in the field that you work in. It adds excellent material to your website, tweets, and…
Maximizing the Impact of Small Business Saturday: Strategies for Business Owners
Have you heard of Small Business Saturday? It takes place on the Saturday after Thanksgiving, highlighting the importance of small businesses in our communities. Since its launch, Small Business Saturday has become vital to the holiday shopping season, encouraging consumers to spend their dollars locally instead of solely at big-box stores. The concept is simple:…
Building an Authentic Brand: The Power of Being Unselfish
As you work on creating a solid and impactful brand, one significant philosophy to consider is building an authentic brand that is unselfish. While this concept has always been important, it has become even more critical in today’s digital age, where brands increasingly interact with their audience through social media platforms like Facebook and Twitter.…
Showing Gratitude in Business: Why It Matters
As we approach the time of year when our thoughts turn to turkey dinners, family, and friends, it’s also an appropriate moment to reflect on who we should thank within our businesses for helping make the year successful. If your business thrives in this economy, it’s not by accident. Success is rarely the result of…
Humanizing Your Brand with Social Media: Why It Matters
I often sit with people who don’t understand why anyone would care about trivial details—what someone’s drinking, where they had lunch, or the fact that they just got in their car. They ask why businesses should care about these seemingly insignificant moments. What I try to explain is that these are the elements of everyday…
Guerrilla Marketing Tactics for Small Businesses: Drive Online Traffic and Growth
As much as I work in social media and use guerrilla tactics to spread messages within communities, I hadn’t fully considered the potential of using guerrilla marketing tactics for small businesses online to drive traffic and engagement. After giving it more thought, here are my top five guerrilla tactics that small businesses can use to…
Media Buying Strategies for Small Businesses: Stay Focused on Your Plan
Occasionally, we all get an excellent “deal” from the media. It’s tempting to throw $300-$500 at something you’re getting for 50% or even 75% off. However, it’s essential to remember your overall strategy and why you pursue it in the first place. Maintaining focus is critical regarding media buying strategies for small businesses. Understanding the…
Prioritizing Small Business Growth Strategies
As a small business owner, it’s HARD to keep the focus on growing your business when the daily demands consume all your time and energy. But here’s the reality we all know: if we don’t focus on small business growth strategies, we won’t stay busy, and in this economy, staying busy is essential for survival.…
Syncing up Your Messages: Consistent Brand Messaging
I’ve recently spoken with many small business owners about the importance of syncing all their outbound messages together. This is critical in building robust and consistent brand messaging across all platforms. While it sounds straightforward, it often doesn’t happen as regularly as it should. However, aligning all your marketing efforts can significantly enhance your brand’s…
Blue Sky Marketing (NOT!)
Remember when marketing seemed easier? We had unlimited budgets, no economic worries, and impressive television ads that wowed audiences. But those days of blue sky marketing are long gone. As marketers, we’ve had to adapt, becoming more innovative and responsive in today’s challenging landscape. Every dollar counts, and now we’re held accountable for project ROI…
Navigating Social Media Nightmares
Social media nightmares are the most significant concern I hear when I talk with businesses about using social media to grow their message is the “what if…” What if someone uses my social media account to address a concern they have with my business? What if someone says something terrible about my brand online? What…
Your Brand Online
Some time ago, those of us in the business world began hearing that we needed to create a website for our business to build our brand online. Frankly, this confounded several business owners. They asked, “Why would I need a webpage for my business when everyone calls or comes in now?” And they were right…
10 Ways to Build Your Brand
We’ve talked much lately about that inevitable Marketing Plan that will be “due” soon. Here’s a quick recap of ways to build your brand as you dream of what you’ll accomplish next year. Know What it Stands For. Before you can begin to share your brand externally, you need to know what it stands for.…
So What’s Your Social Media Strategy?
So, what’s your social media strategy? I’m sure that when it comes to most marketing endeavors, you attach some strategy to it. Have you done that for social media? No, I’m not talking about an ROI; I’m talking strategy. What is the base for your social media, Facebook? Twitter? Is location-based social media like Foursquare…
