Blogging can mean a variety of things to a variety of people for a range of reasons. Blogging is not just meant for business people, but also for ordinary people like yourselves. Blogging is important to express your business, and carries many benefits.
Attract an audience to your blog
When you blog, you can reach a million people through the internet. It can help you promote your business or even yourself. It works as a method to attract an audience, since it provides them with something of value.
When you write a blog, it ensures that you enjoy an authority in your field of work or writing. It can also enhance your professional image. What a business card was to a person in the 90s, the blog is to a professional today.
Builds rapport and engagement
Blogging can bring your website traffic and increase the engagement of your customers with your brand and with you. Blogging can help your customers or your friends warm up toward you more than they did before.
Create opportunities to learn for your blog
Blogging teaches you what you never knew anything about before. When you begin writing yourself, you would be required to organize all your thoughts and if there are any gaps in what you are writing about, they can be filled too when people comment on your blog post.
Tell your story
Blogging enables you to be your own brand manager. You can tell your own story without having to depend on expert writers. When you write on a topic of your interest, you would also automatically decide how to portray your story and what information to include and what not to include in it. When you blog, you would also automatically try to make sure that the information you are providing is factual.
Why Blog? Stand out from the crowd
When you actively write blogs, you can stand out from the crowd. You can separate yourself from the others that do not write blogs. Standing out from the crowd is highly important in an economy, where the competition is quite high.
Blogs are the modern forms of resumes. When you blog about a topic that you like, you would be viewed as an expert in the same. This will help you validate your expertise. You can easily demonstrate to the others that you are skilled in a particular field of work and this would also show how knowledgeable you are.
If you have a blog, then the opportunities to make money out of it are also quite high. Blogging can make for a great side business, if you are not earning enough in your current line of work. In modern times, it pays to diversify your options. The income that blogs generate can be passive, in that you do not need to put in a certain amount of time to earn that money. The money will keep flowing in when you write a blog.
Meet new people
When you blog, many new people would comment on your posts and this will give you an opportunity to make new friends.