A website is important today, regardless of the size of your business. The smaller your business, the more critical a website has become to reach customers in the Medford, Grants Pass area. The good news, with today’s technology web designs have never been easier or more affordable.
Still over half of all businesses in the Medford, … Read More.
A bit of a rant today — I’ve seen several situations recently where an individual has overcome some pretty impressive life challenges, pulled themselves up against the odds, conceived of, and opened a business that is operating that business in the black in this economy. Any of those alone would be a significant accomplishment, but … Read More.
Finding your unique niche in the market is both critical and necessary for your brand’s success in the marketplace. One very good method for identifying holes needing to be filled in your marketplace is a perceptual map. This can be particularly useful if your brand is not yet established, yet you know roughly what you … Read More.
photo credit: Loozrboy
I saw a tweet this morning from @DeeBlick of The Marketing Gym that read:
“Being painfully honest about where you wasted money on marketing is positive. Don’t repeat the same old lacklustre stuff. Embrace change.”
It’s a good reminder to all of us to make sure that we make the effort to see the … Read More.