Paradux Media Group Wins 2018 Bronze Telly Award for The Human Bean Corporate Image Video

Paradux Media Group earned a 2018 Bronze Telly Award in the General – Corporate Image category for “Human Bean,” a corporate image video created for The Human Bean, a coffee franchise with roots in Southern Oregon. Presented as part of the 39th Annual Telly Awards, the recognition celebrates excellence in video production designed to communicate and strengthen an organization’s identity.

For Paradux Media Group, the award reflects a belief that has always guided our approach to branding: a company’s story is about more than the products it sells. It is about the people, values, and experiences that make the business recognizable and meaningful to its customers.

Bronze Telly Award Recognizes Excellence in Corporate Image Video

Corporate image videos serve a different purpose than traditional advertising. Rather than focusing exclusively on a particular product, promotion, or offer, they help audiences understand the organization behind the brand.

The Telly Awards’ General – Corporate Image category recognizes non-broadcast films and videos created to launch or elevate the image of a corporation.

“Human Bean” received Bronze recognition in this category, acknowledging the role visual storytelling can play in communicating a company’s identity.

For businesses operating across multiple locations, a recognizable brand is particularly important. Customers may encounter the business in different communities, but the experience should still feel connected to the same organization.

Communicating the Brand Behind The Human Bean

The Human Bean is a coffee franchise known for its drive-through coffee locations. While coffee is central to the business, its brand is also shaped by the people who prepare and serve it and the relationships they build with customers.

Those everyday interactions contribute to how customers recognize and remember the company. They are part of the brand experience, even though they cannot be captured in a logo or summarized in a tagline.

The “Human Bean” corporate image video was created to help communicate the identity of the organization beyond its individual products and services.

For a franchise business, that kind of storytelling can help connect the larger organization with the people who experience the brand, whether they are customers, employees, or franchise partners.

At Paradux Media Group, we believe strong brands begin with understanding what makes a business meaningful to the people it serves. Video provides an opportunity to communicate that identity through a combination of visuals, personality, and storytelling.

Why Corporate Storytelling Matters for Growing Brands

As businesses grow, maintaining a clear identity becomes increasingly important. More locations, more employees, and more customer interactions create additional opportunities for people to experience the brand, but they also make consistency more challenging.

A corporate image video can help communicate the qualities that connect those experiences.

It offers organizations a way to introduce their story, explain what matters to them, and create a more personal understanding of the business behind the name.

That connection matters because people do not make decisions based on products and prices alone. They also respond to familiarity, trust, and the sense that a business understands their needs.

Our approach to brand strategy and marketing communications focuses on connecting an organization’s identity with the experiences it creates for customers and employees.

The Bronze Telly Award for “Human Bean” reflects the value of using video to communicate a brand’s character rather than relying solely on promotional messaging.

Recognizing the Creative Team Behind “Human Bean”

The official Telly Awards listing recognizes two members of the Paradux Media production team:

• Mike Frey — Chief Executive Officer
• Kurt Dewitt — Media Producer

Their work earned recognition in a category dedicated to helping organizations communicate their corporate identity through video.

For Paradux Media Group, this award represents another example of how purposeful storytelling can support a business’s long-term brand development.

Part of Paradux Media Group’s 2018 Telly Awards Recognition

“Human Bean” was among the Paradux Media Group productions recognized at the 39th Annual Telly Awards.

Other award-winning projects included “Revitalizing the Holly Theater,” which received a Silver Telly Award for fundraising, and three public service announcements created for Fire District 3:

• “Fire District 3 Discarding Fuels”
• “Fire District 3 Urban Fuels”
• “Fire District 3 Flammable Vegitation”

These projects demonstrate the different ways video can support organizations, from building a corporate identity to promoting public safety and encouraging community investment.

Read more about the agency’s recognition in Paradux Media Group’s 2018 Telly Awards announcement.

About the Telly Awards

Established in 1979, the Telly Awards recognize excellence in television and video production across advertising, branded content, corporate communications, documentary filmmaking, and public service announcements.

The 39th Annual Telly Awards recognized outstanding creative work across a wide range of industries and communication objectives, including corporate image and brand storytelling.

View the Official 2018 Bronze Telly Award Recognition →