Branding: A Candid Conversation

Branding can help you brand your company and unlock the secret to inspiring yourself, and stakeholders to achieve results with marketing.

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Can I be honest with you? When I talk with a business owner, a business owner of any size, an entrepreneur, a small size business owner, a medium size business owner, and even the large business owners that I talk to; they all have a reason for getting up in the morning and coming and doing their job. And all of them wish that the people who are stakeholders on their team had that same level of inspiration, that same reason to get up in the morning and to do the work that actually, truly fulfills them and to make them whole.

What often happens is the longer you are in your position, the longer your business has been around, and certainly the larger your business is; the more likely it is that you’ve distanced yourself from that level of inspiration. You’ve distanced yourself from that moment where you knew, without a shadow of a doubt, why you were getting up and why you were working so hard to create this wonderful business. That’s a true shame, but it happens to every single business out there. The only way to solve that problem is to get exceptionally good at sharing your brand, because here’s the secret.

Branding = Inspiration.

brandingWhen you brand your company, when you do it right, you’re digging down deep into that level of inspiration that transforms, both your outlook for your business and your customers’ outlook on your business. When those two things happen, you get a hall of mirrors effect; that reflects one against the other against the other, and it serves to inspire you. It ignites the passion in your stakeholders, and it allows your customers to love the business that you’ve created. When your customers love your business, you have every opportunity to sell them all of the goods and services that they need, and you have the ability to earn that living you’ve striven for. Most importantly you’re able to get up every morning with that passion in your belly, and that desire to serve, and that inspired belief that you truly are making a profound difference in the world.

Branding can give you all of that. If you haven’t spent the time and the energy that it takes to create a well-rounded brand for your business, you’re missing out. I can’t urge you enough to just take a few minutes out of your day, and to think about what it is that makes your business unique. What is that intersection of ideas that creates a business that is yours and yours alone? When you know that, you’ll unlock the secret to your brand and to inspiring yourself, your employees, and all of your stakeholders to achieve higher results every single day.



Tisha Oehmen

Tisha Oehmen is a professional brand strategist and a leader in the branding field. She was recently named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.

Possessing expertise in both front- and back-office operations, Tisha conceptualizes, develops, and implements initiatives to foster brand effectiveness like no other. With over 15 years of experience in branding and marketing, Tisha has successfully led large financial institutions and health care companies down the path of renaming their business.

Where Tisha really shines is in the work that isn’t done. Sometimes a name change for a business isn’t in their best interest and after meeting with Tisha, they are able to find the true value and equity that has always been in their brand. Tisha has a special knack of being able to communicate the value so that the CEO/Business owner can see its luster and then with a little polishing, make it shine company wide.

Tisha is best known for developing long lasting branding campaigns that speak to the heart of the business, the brand, and the community. True brand, no matter how big or small, has longevity. Creating branding campaigns that have longevity, that have a laser-like focus, is where Tisha thrives.

Tisha received her M.B.A. from the University of Oregon, from where she also earned a B.A. in Political Science. She enjoyed a distinguished academic career punctuated by enthusiastic and successful participation in competitive speaking events, and holds numerous awards for her skill in public speaking. Tisha is widely recognized for her ability to capture an audience’s attention with her straightforward and engaging speaking style.

When not working, she enjoys golfing, baking, reading, and hiking with her partner, Mike, and their two dogs, Chloe and Jackson. She’s also an active member of Rotary International, the Chamber of Commerce, and is a very proud supporter of the Oregon Ducks. Tisha lives in Eagle Point, Oregon.

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