Can I be honest with you? When I talk with a business owner, a business owner of any size, an entrepreneur, a small size business owner, a medium size business owner, and even the large business owners that I talk to; they all have a reason for getting up in the morning and coming and doing their job. And all of them wish that the people who are stakeholders on their team had that same level of inspiration, that same reason to get up in the morning and to do the work that actually, truly fulfills them and to make them whole.
What often happens is the longer you are in your position, the longer your business has been around, and certainly the larger your business is; the more likely it is that you’ve distanced yourself from that level of inspiration. You’ve distanced yourself from that moment where you knew, without a shadow of a doubt, why you were getting up and why you were working so hard to create this wonderful business. That’s a true shame, but it happens to every single business out there. The only way to solve that problem is to get exceptionally good at sharing your brand, because here’s the secret.
Branding = Inspiration.
When you brand your company, when you do it right, you’re digging down deep into that level of inspiration that transforms, both your outlook for your business and your customers’ outlook on your business. When those two things happen, you get a hall of mirrors effect; that reflects one against the other against the other, and it serves to inspire you. It ignites the passion in your stakeholders, and it allows your customers to love the business that you’ve created. When your customers love your business, you have every opportunity to sell them all of the goods and services that they need, and you have the ability to earn that living you’ve striven for. Most importantly you’re able to get up every morning with that passion in your belly, and that desire to serve, and that inspired belief that you truly are making a profound difference in the world.
Branding can give you all of that. If you haven’t spent the time and the energy that it takes to create a well-rounded brand for your business, you’re missing out. I can’t urge you enough to just take a few minutes out of your day, and to think about what it is that makes your business unique. What is that intersection of ideas that creates a business that is yours and yours alone? When you know that, you’ll unlock the secret to your brand and to inspiring yourself, your employees, and all of your stakeholders to achieve higher results every single day.