Paradux Media Group Shares Target Audience Strategy During Consultancy Business Summit

Paradux Media Group participated in the “5 Days to Kickstart Your Consultancy Business” program, featuring a presentation led by co-founder and Chief Operating Officer Tisha Oehmen. The multi-day online event brought together experienced consultants and entrepreneurs to share practical guidance for individuals launching or growing consultancy-based businesses.

Oehmen’s session, titled “Choosing Your Target Audience,” focused on one of the most common challenges faced by consultants in the early stages of business development: clearly defining who they are best positioned to serve.

The presentation addressed why attempting to appeal to everyone often weakens a consultancy’s message and slows growth. Instead, the session emphasized the importance of intentional focus, particularly in relationship-driven industries such as coaching, mentoring, and advisory services.

Drawing on Paradux Media Group’s experience working with businesses across a wide range of industries, Oehmen outlined a practical approach to audience identification. Rather than beginning with abstract demographics, the session encouraged participants to start with self-awareness—understanding their own values, interests, communication styles, and life stage as a foundation for identifying an ideal audience.

The session also explored how existing personal and professional relationships can offer insight into natural audience alignment. By identifying common traits among people who already connect well with a consultant, business owners can more easily develop messaging that resonates and builds trust.

While the presentation acknowledged that consultants may ultimately work with clients outside their primary focus, it emphasized that clarity around a core audience provides direction and consistency, making marketing, content creation, and service development more effective.

For those who were unable to attend the live session, Paradux Media Group has made the presentation recording available for viewing. The video offers consultants an opportunity to revisit the concepts discussed during the summit and apply them within their own businesses.

The session recording can be viewed here:
Watch the “Choosing Your Target Audience” presentation.

Additional information related to the consultancy program is available at
paraduxmedia.com/kickstart-consultancy.

Paradux Media Group values the opportunity to contribute to educational initiatives that support entrepreneurs and consultants during critical stages of business growth and appreciates the chance to participate in the program.