Local Search Marketing Services for Your Local Business

The internet is your business’ first impression. Take control of your online exposure with local search marketing when you own the directory listings. Local Search Engine Optimization (SEO) is the way we position your website to rank highly in search results – for your local community. This is about making sure your site gets found by people who are looking for a business like yours – in your town. Local Search increases traffic from geographic terms. For example, a restaurant which wants to be visible in search results when people search for a “medford sandwich shop” or “italian food ashland.” We always say that local SEO is like buying your house – it is the best long-term return on investment because you do not pay for clicks from natural search results. But the local search engine optimization game has changed dramatically in the last few years. Good local search rankings require onsite SEO. SEO involves consistent content marketing and ongoing updates to your website. This is because Google crawls your websites about once every 21 days — and it expects to see new content on your site when it does so. If it finds new content, it will move you up in the rankings. If it doesn’t — down your site goes. This makes content marketing your new favorite method for increasing your site’s visibility in local search. Don’t worry — we can either do it for you or teach you how. Your choice. Good local search rankings require (among other things) good onsite SEO. SEO involves consistent content marketing and ongoing updates to your website. This is because Google crawls your websites about once every 21 days — and it expects to see new content on your site when it does so. If it finds new content, it will move you up in the rankings. If it doesn’t — down your site goes. This makes content marketing your new favorite method for increasing your site’s visibility in local search. The second thing that local search requires today is directory listing. Getting your website listed in all the different online directories is not only key, but it’s also a requirement to get visitors to your site and your brick and mortar store. If you’re not sure how your business shows up in the directories, try the quick (free) analysis offered here. Of course, you can take the results from this analysis and set about listing your business manually in every single directory — or you can call us, and we can hook you up with the fantastic directory listing service, Yext. Which will allow you to fill out one form and have all your information automatically transported to all the different directories out there. And it doesn’t cost an arm and a leg. Sound good? Call us.