Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
Online Advertising in the Age of Adwords
With the advent of our new economy, we’re seeing a significant shift from traditional media spending to online advertising. This transformation has been driven by the evolving landscape of how consumers interact with brands and the need for businesses—small businesses—to maximize the impact of their limited marketing budgets. If you’re a small business owner, understanding…
Using and Buying Media Wisely
Before we get into planning season, this seems like a good time to discuss the best ways to think about buying media. I touched on this briefly in my recent post, The Intersection of Planning and Improvisation. But this topic deserves an entire post before annual plans are laid for 2011. The first thing you…
Traditional Media Created Social Media
Before conglomeration, there was a time when radio, television, and print were local community outlets. The big three were locally owned and focused on the local community. Most decisions for communities regarding their major media are made thousands of miles away. What music to play, what programming to air, and cuts made in print to…
5 Reasons Social Media Should be in the 2011 Marketing Plan
Social media certainly is all the rage right now – but will it be in your 2011 Strategic Marketing Plan? If not, here are five reasons it should be: Your customers are on social media. They have Facebook accounts, Twitter profiles, and Foursquare check-ins and are on Linkedin. If your business isn’t on them, you’re…
Grassroots Marketing: Where Social Media Makes Perfect Sense
We belong to a local Chamber of Commerce that represents many small communities where we live. It means small communities with populations as high as 8,000, but most closer to 1,000. Like many small communities, the summers are filled with unique and creative weekend events. The events have no accurate media budgets; they are all…
Mainstream Social Media: Is That What Users Want?
Every day, we further mainstream social media. It’s hard to watch a news program that isn’t talking about what’s going on in tweet-land or what’s being posted on Facebook. How many TV and radio commercials now ask you to follow, like, and print ads with Twitter and Facebook logos? My perception of social media’s growth…
Reputation Management: Your Brand on the Web
The Web. Twitter. Facebook. Biznik. Foursquare. Merchant Circle. Blogs and Comments. If you’re not at least aware of how these websites are already affecting your Brand – it’s time to figure out online reputation management, NOW. Whether or not you intentionally maintain a presence on social media, your business, your Brand, your customers, and your…
5 Reasons a Local Business Owner Should be Involved in Social Media
There are many reasons that every local business should be involved in local social media. I’ve found that if it takes more than five reasons, they are afraid of what they don’t understand or of change. To go beyond five, you are just reaffirming to someone who believes in what you are talking about, and…
Using Social Media Apps with Promotions
We’re rolling out social media promotions for a local client of ours. The business will be giving away a pair of season tickets to the Oregon Ducks 2010 Football season. A hot ticket! The Ducks went to the Rose Bowl last year and had been picked to win the Pac-10 again. The Ducks have sold…
Thoughts on Traditional Media Meeting Social Media
I saw a commercial the other night from Coleman, the lantern and overnight camp gear company. They claimed they were the original social network, pretty clever, I thought, and pretty much on target. While brands that target a younger and more geeky (for lack of a better word) consumer with social media never get a…
Lessons in Brand Authenticity
I stumbled across a question posed on LinkedIn this morning that got me thinking. The question was: How do you see social platforms evolving in the future? While I answered it from a personal standpoint, I neglected to answer from a brand authenticity perspective—an oversight I aim to correct here. Social Media is evolving every…
Why the answer should be “Yes” to an Ad Agency
In a lot of cases you could be dealing with several vendors with all the POS, printing needs and all the different avenues that you advertise in or want to advertise in. All of these vendors have their own objective and their own ideas, and while some may be good ideas they may not be what you’re all about, and the y certainly aren’t consistent.
Twitter Marketing Strategy: Tweeting with Frequency
As any good radio account executive or business owner knows, frequency is necessary for radio. I’d argue that frequency is critical for Twitter’s marketing strategy as well. With radio being the active medium, users are usually active in what they are doing while listening. They are getting ready in the morning, driving, playing on their…
Using Social Media Branding Strategy to Build Your Brand
Know your audience! Engage your audience. Social Media is no exception. With little room for error in today’s economy for small business owners, embracing the social media revolution and using it correctly with traditional media is essential. Just as there are keys to success in “Traditional Media,” there are those duplicate keys to success in…
- « Previous
- 1
- …
- 9
- 10
- 11
