Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Is Facebook Marketing Suitable for Businesses?
Facebook marketing is vital for your online business about marketing. It is easy to use and a cheap way of marketing. All you have to accomplish is sign up and create a stylish profile. Through it, you get brand-new targeted traffic. Let me ask you a question: Is Facebook promoting worthy for your online business? If you need…
How a Brand Style Guide Helps Build Your Company’s Image
For the third year in a row, Apple topped Interbrand’s annual list of best global brands, increasing its brand value by 43 percent to reach $170.276 billion. Apple owes much of its success to a marketing philosophy initially laid out by founding investor Mike Markkula, who emphasized a focus on core goals, maintaining a professional…
Can Branding Come Naturally?
I think marketers spend so much time carefully considering and crafting brands that sometimes we forget that the very best branding is born out of the instant the organization was created by its founders. The best brands are created in the moment that the founder decides to start the business. To do something different or…
What is Marketing?
Marketing, for many in the business field, is not a new concept. It is done to promote sales in the company and gain new customers, as well as keeping the old ones you already have. To be successful, you constantly need to keep a flow of those customers who are going to be interested in…
Content Marketing Ideas
Content marketing is a marketing strategy that deals mainly with creating and sharing different types of media and publishing content that will later be used to bring in new customers or retain older customers for any business. For people who have businesses online or brick and mortar stores, it is important to keep business up…
What is Search Engine Marketing?
Marketing is important for any business, no matter the industry, and because of that, you want to make sure that you can get some of the best marketing strategies under your belt to make your business the most successful. Nowadays, thanks to the Internet and everything that you can find on it, search engine marketing…
What is Content Marketing?
Content marketing is the art in which businesses communicate with their customers and prospects without selling their products. It is a strategic marketing approach that is focused on the creation and distribution of valuable, consistent and engaging content with the aim of attracting and retaining the audience. Moreover, the content marketing strategy is mainly aimed…
What is PPC Marketing?
PPC marketing is considered the most popular technique for advertisement utilized by various sites on the web. PPC marketing may also be termed as cost per click, pay for position, or pay for performance. However, whatever the term used, PPC marketing is the online advertiser’s preferred medium for marketing products and services to online…
A Guide to Branding
For many organizations, sustainability depends on the internal and external factors that influence the organization. It is important for the organization to know how to deal with these factors. Therefore, it is important for these organizations to ensure that they have the strongest brands possible. When organizations have a unique niche in the business world,…
Can I Afford a Marketing Agency?
It is important for many organizations to maintain a competitive advantage over its competitors. Organizations need to utilize everything that they can to ensure that they maintain stable and profitable future. Their marketing strategies are tools that contribute to ensuring that the organization stays on top of the latest trends. These strategies need to be…
Why Marketing Does Not Go as Planned
Sometimes the best-laid plans do not go as well as we would like them to go. This goes for any plan we put together, whether it be personal or professional. Sometimes we need to take a step back to determine where we went wrong in our process of development. Maybe we left out a key ingredient…
Marketing: Past, Present, Future
Marketing trends can help any organization determine where the organization has been, where it is now, and where it will be in the future. With any analysis, it is important to understand all the factors that make up these trends. It is necessary for the organization to establish clear goals to accomplish them. They need to…
Everything You Need to Know About Brand Manuals
We all by now know how powerful a brand is. In simple terms, a brand is something that tells and shows who you are. A brand sets your business aside from the rest and sells you apart from the masses. Poor branding can be catastrophic to your company, the same way better branding can lead…
One of the Top Global Brand Experts, 2015: Tisha Oehmen
Top brand expert Tisha Oehmen was recently named one of the Top Global Brand Experts for 2015. Tisha’s company, Paradux Media Group, is a full-service marketing agency that specializes in branding and messaging, specifically concentrating on social media networks. Tisha is part of the new generation of global brand experts that are teaching companies how…
5 Ways You Can Increase Your Local Brand Awareness
Advertising has become one of the most used ways of attracting customers to encourage high sales. This is because, without advertising and letting the public know about your brand better will eventually cause low volumes of sales triggered by sparse buyers turn out. It will all depend on how you present your brand that will…
Why Hire an Email Marketing Agency?
Before considering whether or not you need an email marketing agency, let’s first take a look at what they do. In simplest terms, email marketing happens whenever a company sends out a commercial message via email. These messages are requests for business, sales letters, solicitations, or just advertisements. The idea is that they’re using email…
How Are You Different From The Competition
The business world is crowded with many enterprising and hard-working companies, all of whom are looking to make a name for themselves. When entering into business, it is important to let the world know what you have that is new. What do you have that no one else has? How are you different from the…
What Every Business Ought to Know About a Marketing Agency
Businesses that use a marketing agency will realize a number of advantages that will give them a leg up on their competitors. In the cutthroat world of modern business, your company needs every advantage it can gain in order to thrive. The companies that are able to find these edges are the ones who will…
Social Media Marketing Needs More Social and Less Marketing
To many people, marketing is more important than the social aspect of the social media. However, the truth is that it is important not to ignore the needs and the requirements of your customers. So, why does social-media marketing need more of social and less of marketing? Social Media is not just a job description…
5 Ideas to Fire Up Your Blog
Writing for a blog is tough today. It is a realm that is highly crowded and since many write blogs these days, it has become very common. But this does not mean that you should give up on writing blogs. Instead, you should consider ways to fire it up. Here are some ways to improve…