Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
Facebook’s Pay To Play Model: It’s Time For Businesses To Re-Invest
Anyone who has managed a Facebook business page has seen the organic reach dwindle. In fact, you don’t even have to be a business page admin to have seen this happen. As a Facebook user, I see fewer and fewer businesses that I have “liked” on my timeline. For many businesses, the best way to…
Creating Likeability in Your Brand
If I’ve said it once, I’ve said it at least 1,000 times — people do business with brands they LIKE. And the truth is, it’s more than just something I say; it’s a fact. We seek out businesses we LIKE to do business with. But what makes people like a business, and how do you…
How to Get Your Finance and Marketing Executives on the Same Page
Being on the same page is still a popular idiom used today, even though we’re turning less actual paper pages in our digital age. With all of today’s modern technology available at our fingertips, it is important that we are all still communicating effectively and performing collaboratively as a team. Finance and marketing seldom see…
6 Crucial Tactics for Small Business Success in 2015
Ready to make 2015 the best year for your business? No question, marketing your small business has fundamentally changed in the last years. If you haven’t changed your marketing tactics in relation to those changes, now is the time. Here are 6 crucial tactics that will help your small business succeed in 2015. 1. Social…
How Content Marketing Impacts Digital Marketing
The phrase “content is king” has become a tired cliché, yet the fundamental truth behind it remains the engine of every successful brand. As the digital landscape evolves, we see that broad, impersonal tactics like generic press releases no longer move the needle. Today, content marketing impacts digital marketing through precision, strategy, and a commitment…
Your Sales Funnel is then #1 Reason You Don’t Have More Clients!
Let’s talk for a minute about leads and the sales funnel. We all get leads, but it’s what we do with them that matters (AKA do you have a sales funnel?). How well are we following up on them? How well are we creating a relationship with them? The reality is that the first time…
Paradux Media Group Shares Target Audience Strategy During Consultancy Business Summit
Paradux Media Group participated in the “5 Days to Kickstart Your Consultancy Business” program, featuring a presentation led by co-founder and Chief Operating Officer Tisha Oehmen. The multi-day online event brought together experienced consultants and entrepreneurs to share practical guidance for individuals launching or growing consultancy-based businesses. Oehmen’s session, titled “Choosing Your Target Audience,” focused on one…
How to Announce New Business on Facebook
Launching a new venture is a monumental milestone that requires more than just a digital ribbon-cutting. The way you announce new business on Facebook sets the trajectory for your brand’s long-term digital momentum. It is not merely about “going live”; it is about deploying a calculated strategy that transforms your social presence into a scalable…
Social Media Privacy and Advertising
http://youtu.be/lLSfeWaraUg http://youtu.be/zxpa4dNVd3c Video Transcript Hi there. How are you today? Hey, I wanted to take just a few minutes today to talk a little bit about a question I get asked a lot and that is, “How does social media privacy interact with advertising and where’s the line and what are my options?” I thought…
Social Media Strategy for Law Firms
Social media strategy for law firms often isn’t a priority for attorneys. Some feel it is because there is a crowd of online attorneys, advice blogs and social pages to compete with. In an industry where you have a finely-targeted audience, investing time and effort in social media networking can actually give you an advantage…
Promotional Calendar Template: Stop Scrambling and Start Planning
What is a Promotional Calendar? A promotional calendar is a strategic planning tool that maps out your marketing campaigns, holidays, and events for the entire year. It ensures you identify promotional windows early and schedule the necessary production time (typically 45-60 days in advance) to create assets, preventing last-minute scrambles and wasted budget on rush…
Top 5 Real Estate Marketing Strategies for Realtors
The success of a realtor depends on the effectiveness of marketing strategies. Good marketing strategies will help you establish new connections and promote your business effectively. On top of that, it will help you pursue leads and get referrals of prospective customers who are seeking property. Let’s look at 5 powerful marketing strategies for realtors you ought…
Re-Marketing Campaigns Hit Facebook
Remarketing (v) –The process of reengaging a visitor/customer based on a recent interaction with your brand, often in an automated fashion. We’ve seen it before. You visit a website, you continue surfing and an ad from a website you had just visited appears. How did Zappos know? Branding experts and marketers will always talk to…
What is a Brand Narrative?
I often get asked, “What is a Brand Narrative”? And the answer is simply your brand story. It’s both the history of and the future focus for your business. All tied up in one tight strategy. What is a brand narrative doing for my business? Simply put, your brand narrative provides context to your team, continuity…
The Strategic Reality of Do-It-Yourself PR in a Modern Market
Public relations has undergone a massive evolution, shifting from exclusive press rooms to a digital landscape where everyone has a megaphone. Today, many entrepreneurs consider Do-It-Yourself PR to achieve the same goals as conventional outreach: building authority, changing perceptions, or supporting a cause. Whether you are drafting a press release, pitching a feature story, or…
Think of SEO Like You Think of a Recipe for Soup to Find Success
Unless you’ve been living in a cave for the last five years, you know that digital marketing is the name of the game in the business world. According to Gartner, the average business will increase its digital marketing budget by 10% this year, speaking to the need to increase focus on organic SEO techniques that…
Paradux Media Group Announces 12-Month Marketing Program for Small Business Success
Paradux Media Group announced the launch of a new 12-month marketing program designed to support small business owners in coordinating and streamlining their marketing efforts. Introduced in 2014, the program was developed in response to the real-world challenges small businesses face as they grow and compete in increasingly crowded markets. According to data from the…
Best Brand Book Examples List
Brand books are essential for any business looking to establish and maintain a strong brand identity. A brand book typically includes guidelines on a company’s logo, color palette, typography, voice, and messaging. It serves as a comprehensive reference that ensures consistency across all online and offline marketing materials. When it comes to finding the best…
What does your brand position say?
What is a Brand Position? At its core, your brand position is the unique space that your brand occupies in the minds of your target customers compared to other players in the marketplace. It’s how people think, feel, and talk about your business. Whether your brand comes across as warm, friendly, reliable, sophisticated, or quirky, your…
