Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
The Ad Agency of the Future
Navigating through all of the modern tools and data marketing options can be confusing. While technology has introduced several new ways to measure results, some of which are widely available, constant changes make it difficult for the average business owner to use them. Being able to take advantage of modern technology isn’t just a necessity,…
Increase Your Marketing Presence
In the world of marketing, there always seems to be a new way to advertise a good or service. While it is worth your while to increase your marketing presence, marketing novices tend to go overboard with the latest trends. There are clearly some great ways to increase your marketing presence and be noticed, but…
How do I build brand awareness?
You might be offering the best service or product available under the sun. But unless your customers are aware of this, you might not make even a single sale. This drives home the need to build brand awareness. Creating brand awareness for your company or products will give it the visibility it needs to meet…
Why Choose an Oregon Web Designer?
There are local Oregon web designers available who can create a unique and easy to use website for your business. There are great reasons to hire a local web design company rather than a business that is located overseas. You Can Meet Oregon Web Designers in Person By hiring someone locally, you can meet with…
What are the initial steps of brand building?
Apple, Coca-Cola, Nokia, Starbucks are examples of some brands that when mentioned can bring an image (probably the logo) into anyone’s mind. These are brands or companies that have spent time and energy brand building a strong and ‘loyal’ reputation for themselves over the years. A strong brand can make your gain a loyal “following” without putting…
What do Social Media Advertising Agencies do?
Online marketing has changed significantly over the past few years. Social media now plays a complex role in how businesses maintain their reputations, build their brands and market their products. Because social networks are constantly evolving, many businesses rely on social media advertising agencies to develop their strategies. Social media advertising agencies work to help…
Use Video to Increase Customer Engagement
With the growing popularity of YouTube and other similar platforms, video programming has continued to grow in reach, particularly for businesses to increase customer engagement. It has been proven time and time again that video content gets dramatically higher conversion and engagement rates than traditional types of media. Why does this happen and how can…
Business To Business Branding Strategy
Many of today’s top companies underestimate the importance of business to business branding. When businesses succeed at this enterprise, they can often boost their profits by up to 20 percent. There are many different strategies that can be employed in doing business to business marketing. These tips can help your growing business to succeed in…
Branding: A Candid Conversation
Can I be honest with you? When I talk with a business owner, a business owner of any size, an entrepreneur, a small size business owner, a medium size business owner, and even the large business owners that I talk to; they all have a reason for getting up in the morning and coming and…
Reasons Why Live Streaming Should be Part of Your Businesses’ Social Strategy
Social media marketing is coming up short, based on new studies on consumer decision-making patterns. People are less influenced by social media advertising than TV or print ads and new techniques for displaying information on social media is making it harder for businesses to reach fans. Viewership numbers are becoming less important than driving the…
Creative Marketing Ideas for Small and Mid Sized Businesses
Marketing costs can become a big expenditure for small and mid-sized businesses, and yet it is a critical way to securing repeat business and finding new customers. Although smaller businesses cannot compete with the big ads created by mammoth corporations, they can come up with creative marketing ideas to reach their niche with interesting messages…
What are the best books and articles about brandtelling, brand and storytelling, branded contents?
In today’s very competitive business world, it’s harder and harder to get people’s attention and trust. One of the best ways to do so is by using a technique known as brandtelling, which has grown in popularity. Using the personal touch of storytelling to attract customers, it’s a marketing strategy that is resulting in better…
How do you get an Instagram sponsored ad?
Getting Instagram sponsored ads for building your online persona is a simple click away. The social media giant has implemented ad solution platforms that gives everyone access to its 400 million strong community. You’re going to be able to drive your messages and raise awareness about your products and surfaces. Instagram Considering it didn’t exist…
Small Budget, No Problem: Creative Marketing Ideas for Small Business
Unlike large corporations, small businesses simply don’t have the budget to drop a few million dollars into advertising and promoting their brand. This doesn’t mean, however, that they can’t engage in marketing. Small businesses can make up for their smaller budget with creativity and efficiently grow and maintain their consumer bases. Let’s look at 12…
What are the keys to local marketing?
Any business that wants to survive and thrive in the marketplace will need to learn how to market its goods or services. In many cases, this means first learning how to market its goods or services in its local area. Startups and small companies may only serve a select local community while businesses of all…
Choose Your Brand, if Not Now, When Will You? [VIDEO]
So many of our clients get stuck when it comes time to evaluate the design services and choose their brand position and their logo. Understandably, the moment where you choose your brand is a big decision! What seems to happen is that people try to compare their new brand and logo to an existing one —…
Why Using Content Marketing Makes Sense
Content marketing is a method by which promotional advertising is packaged within informative and educational content to provide a solution to readers needs without using what might be seen as an effective sales pitch. Content Marketing is the process of communicating with your readers and prospects without necessarily selling. It is non-interference promoting. What makes…
Why Consider a Digital Marketing Agency?
A lot of people have waxed lyrical about the digital marketing industry and how the work carried out by a digital marketing agency translates on the internet. For many years, we at Paradux Media Group, have watched as the power of digital has continuously grown in stature via technologies and gadgets for example compact discs,…
Branding, Marketing, and Positioning: Understanding the Differences
Branding was the top objective of 42 percent of digital ad spending in 2015, according to eMarketer. This reflected an increase from 40.9 percent the previous year, showing the increasing emphasis marketing agencies are putting on branding. So what is branding? What role does it play in marketing, and how does it relate to positioning?…
Marketing Administrative Assistant Needed
Our marketing agency administrative assistant will be responsible for performing varied administrative duties for the advertising agency. Marketing Administrative Assistant General Accountabilities Responds to inquiries and requests for information requiring knowledge of departmental and company policies and procedures. Performs administrative duties associated with scheduling and coordinating meetings and planning events. Arranges with vendors for services,…