Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
Paradux Media Group Presents “A Savvy Small Business Owner’s Guide to Advertising in 2014”
Paradux Media Group presented A Savvy Small Business Owner’s Guide to Advertising in 2014, a three-hour educational seminar designed to help entrepreneurs better understand how traditional and online marketing channels work together to improve results. The event was held in Medford in partnership with the Oregon Employer Council and Southern Oregon University’s Small Business Development…
Warning: You’re Losing Money by Not Using these Social Media Promotion Ideas!!!
Are you using social media promotion ideas to help you expand your online visibility? There are several authors claiming they know the secret to market with social media. The truth is, there isn’t a secret. Here are some social media promotion ideas you need to follow if you want to see a boost in your…
Instagram: Get Your Small Business In the Picture
If a picture is worth a thousand words, then how much better is it than a 140 characters? We live in a visual society, it’s one of the reasons TV beats radio, and has helped create the success of ‘FACE’book. It’s no secret that the most shared and clicked upon items on Facebook are pictures.…
5 Insane (but true) Things About Marketing for Small Business
Marketing for Small Business is not for the feint of heart. As any small business owner knows, there are so many competing demands for your time and attention, that marketing your business often falls to the bottom of your list — although rightfully it should be the highest item on the list. Here are 5…
Facebook Pay To Play: What To Do – Small Business Oregon
For business owners Facebook is becoming more and more a “pay-to-play” model. You’ve put time and money into building your business pages ‘likes’, creating relationships, content creation and curation, So what do you do? On the one hand, businesses have never before had a free media platform through which to build our brand and communicate…
Paradux Media Group Presents “A Savvy Marketer’s Guide to Advertising” Seminar
Paradux Media Group partnered with Southern Oregon University’s Small Business Development Center and the Oregon Employer Council to present an educational seminar titled A Savvy Marketer’s Guide to Advertising. The event was designed to provide local business owners with practical insight into marketing strategy, advertising channels, and how to make informed decisions in a crowded…
The Most Effective SEO Services Around
While many brands chase “silver bullets” or overnight hacks, we have found that the most sustainable growth comes from a disciplined approach to organic search. To realize your brand’s full potential, you must move beyond simple visibility and toward an authority-driven strategy that outpaces savvy competitors. The best internet marketing strategies are those built on…
Website Design Medford Oregon – Hire An Advertising Agency
Why You Hire A Marketing Company To Design Your Website: There was a time when even as a small business you shelled out big bucks, had some code written and BOOM, there was your website. Stagnent and too expensive to change, but you were in the 2.0 game. That was the early 2000’s, welcome to…
Optimizing Facebook Business Pages in Medford for Growth
Running a local company in Southern Oregon requires a strong digital presence to stay competitive. Specifically, managing Facebook Business Pages in Medford is critical for connecting with your community and driving real business results. Why does my Medford business need a professional Facebook page? A professional Facebook page serves as a dynamic second website where…
The Strategic Guide to Relationship Building: Why Marketing is Like Dating
Many professionals struggle to connect with their audience. They push too hard, disappear too early, or fail to make a strong first impression. In our experience, the most successful business growth comes from understanding a simple truth: marketing is like dating. You are courting your clients, attempting to build a connection without appearing over-eager, “cheesy,”…
Paradux Media Group Receives 2013 Oregon Excellence Award
Paradux Media Group was selected as a recipient of the 2013 Oregon Excellence Award, an honor presented by the U.S. Institute for Excellence in Commerce (USIEC). The award recognizes businesses that demonstrate strong performance, ethical leadership, and meaningful contributions to their local business community. Each year, USIEC conducts extensive business surveys and industry research to…
Artisan Food Websites – Foodie Start Ups – Marketing Strategies
Artisan food is flourishing in the U.S and here in Southern Oregon is no exception. One trip to the Medford or Ashland Co-op, or any of the farmers markets in Medford, Ashland or Grants Pass will tell you that local artisan food having an impact. There are so many great local products, and many we’ll never hear of…
What’s SEO Again? The Facts You Better Know for Better Marketing
The online market is huge — so huge that if you don’t learn how to market your company properly for online audiences, your business will be chewed up and spit out into the back corners of the internet sooner than you can say, “What’s SEO, again?” So, What’s SEO, and Why Is It Important for…
How To Solve Your Biggest Marketing Problem
Let’s face it, we all have marketing problems. But what if you could solve your biggest problem with little effort and little cost? Would you be interested? Of course you would. That’s just good business sense. Now, what if I told you the single biggest marketing problem you have is something MOST businesses suffer from,…
The Jaw-Dropping Way Clients Self-Sabotage Their Copywriting
You’re killing me. Ok, not really me, I’m fine. I love my job as a copywriter and, quite frankly, I never want to do anything else with my life – but this isn’t about me, it’s about YOU. And I wanted to try to help you understand how you’re killing me, er, you, with your…
How Lawyers Can Use Social Media
Most people are under the impression that lawyers will not do well with creating profiles for their firms on social media. However, this idea is very, very wrong. Law firms can actually benefit from creating social media profiles and could possibly use them to get more clients. There are a few things that law firms…
Off-Page vs. On-Page SEO: Do You Need a Copywriter? Part 3
I’m funny. I’m charming. I’m creative, with a dash of witty … and humble. I’m very humble. I mean, who wouldn’t want a copywriter like me on their team? Joking aside, unless I’m going to make you money, it doesn’t make sense for your business to hire a copywriter. So, in part one of this…
How To Create A Social Media Strategy For Your Law Firm
Many law firms have been pretty weary about social media in the past and a lot still are. Big law firms often instill policies that strictly say what their associates may and may not post on social media channels. Obviously there’s some sense in this since you don’t want your employees to negatively impact your…
Three of the Most Important Web Site Design Factors
One of the most effective Internet marketing strategies is also one of the most basic: custom website design. Think about it. The number one way that customers and potential customers find goods and services are through the internet, which means that it’s crucial for them to find your website. Once users are on your page,…
Off-Page vs. On-Page SEO: What the Heck Is It, Anyway? Part 1
Brace yourselves. The topic of this blog that I’m about to delve into, head first, is somewhat obscure. In fact, if you’ve ever had an in-depth discussion with someone in marketing, you know exactly what I mean: What do you do? “I’m in marketing.” What do you do in marketing? “I do Google stuff.” On-page…
