Don’t just ask us. Ask Google, the search engine 66% of Americans prefer. They say a good web development has to be impressively easy to use and attract traffic to the website.
That’s it, right? Wrong.
Remember you’re competing with hundreds of other websites. There is a strict methodology (commonly referred to as Google algorithms) associated with how a site should be designed to encourage your users to visit several pages and stay on your site for a few minutes.
Further, your site has to actively tell Google what the site is about and make sure that every page uses something called Metadata. Metadata, while remarkably easy to create is necessary to allow your website speak fluently to the search engines. Each page can and should have a unique set of metadata on it. The more pages your site has, the more keyword based metadata you can use.
Additionally, your website has to make it easy to add new content to the site. Search engines crawl your site about once every 21 days — and they expect to see new content. If they do, your site may be rewarded. If they don’t, it probably won’t be moved up in search rankings. Which brings us right back to the importance of the Paradux Media’s big-picture thinking when it comes to your marketing plan. Because just creating a website isn’t enough. You’re going to need a strategy for what to do with it after it goes live.
How do I use Paradux Media Group for web development?
You’ll love working with our expert staff based right here in Southern Oregon – in our office right on Main Street in Eagle Point Oregon. We make it our job to make it easy for you to understand the functionality of your website, with hands-on custom lessons targeted towards you and your support team.
From building an eCommerce store to creating a simple streamlined design, we work diligently to give you a balance between a site you’ll love and a site that works.
Our web development recommendations are focused on WordPress, a platform that is easy to use. If you can open Microsoft Word to write a letter, you can use your brand new website. Once we’ve built your website, we’re not done, we’ll advise you on getting the most out of your website (check out our services page), so your digital marketing continues to grow with your brand.