Blogs from Paradux Media Group

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Are You Using the Facebook Milestone Post Feature?

Are You Using the Facebook Milestone Post Feature?

Facebook is a dynamic online social media platform, and new features are rolled out to its users regularly. Most of these new features are meant to magnify one’s social media presence to friends, families and potential customers as far as businesses are concerned. Have you come across a Facebook milestone post in one of your… Read More

Everything You Need to Know About Brand Manuals

Everything You Need to Know About Brand Manuals

We all by now know how powerful a brand is. In simple terms, a brand is something that tells and shows who you are. A brand sets your business aside from the rest and sells you apart from the masses. Poor branding can be catastrophic to your company, the same way better branding can lead… Read More

Instagram Introduces Sponsored Ads

Photo Aug 09, 7 41 33 PM

This week Instagram introduced sponsored ads. Instagram Ads API Partners will be able to perform tasks including scheduling and publishing content to the Facebook owned photo and video-sharing network, monitoring audiences and sharing access to Instagram accounts. Instagram did not make any formal announcement about its application-programming interface, saying in an email to SocialTimes: “Instagram… Read More

Function and Impact of Political Advertising Agencies on Political Campaigns

Function and impact of political advertising agencies on political campaigns

Advertising agencies have grown and diversified over the years as more industries appreciate the value that advertising adds to their brands. Today, there are advertising agencies dealing with products, online marketing, persons who draw huge public interest like actors and artists among others. Political advertising agencies help candidates gain popularity and win elections. Like any… Read More

Qualities of an Amazing Branding Guide

Qualities of an Amazing Branding Guide

Creating a brand guide for your company is never an easy task. It can be even more difficult when you are starting from scratch. The first thing to do would be to study the brand guides of established companies. In this post, we will go through a few branding guide examples and see how you… Read More

Why You Need An Advertising Agency To Run Your Social Media

Why You Need An Advertising Agency To Run Your Social Media

Social Media campaigns have transformed well beyond the “if monkeys could type,” or “I can hire any high school kid to run a social media campaign.” Social Media has advanced past the ask a yes or no question and expect to get engagement. Large or small business social media today takes several skills that usually can’t… Read More

One of the Top Global Brand Experts, 2015: Tisha Oehmen

One of the Top Global Brand Experts, 2015: Tisha Oehmen

Top brand expert Tisha Oehmen was recently named one of the Top Global Brand Experts for 2015. Tisha’s company, Paradux Media Group, is a full-service marketing agency that specializes in branding and messaging, specifically concentrating on social media networks. Tisha is part of the new generation of global brand experts that are teaching companies how… Read More

The Dabbling Duck

thedabblingduck-Its essential to have a point of view that puts a stake in the ground and breaks through the clutter

“It’s essential to have a point of view that puts a stake in the ground and breaks through the clutter.” – Lynn Power, ArnoldNYC

The New Video and Social Media Age

The New Video And Social Media Age

We are rapidly approaching the era of “video marketing” as businesses find new, inventive ways to use the medium to reach customers. Not just large brands, but with technology even smaller brands and businesses are finding their niche in the realm of video marketing. The ease of video through smart phones and the advancement of… Read More

Is Promoting On Facebook Worth It?

Is promoting on Facebook worth it?

Better Brand Recognition Facebook, and social media networks, in general, allows you to syndicate your content increasing your visibility over time. You have a voice and content you should share with your audience, and Facebook is an excellent place to do it. New customers will find your brand more accessible and easier to do business with,… Read More