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Social Media Ideas For Events

Duck-Coffee Klatch

Social media is changing the way people market their events. In fact, the name of the marketing game today is engaging people long before the event begins and making it easy for them to sign up and participate. Leveraging social media is an excellent strategy for reaching the largest audience possible, giving marketers a chance to use their creativity in different ways. 8 Social Media Ideas for Events Following are eight social media ideas for events that can be used as a springboard for even more ideas that specifically fit the event. 1. Use ... Read More

How Are You Different From The Competition


The business world is crowded with many enterprising and hard-working companies, all of whom are looking to make a name for themselves. When entering into business, it is important to let the world know what you have that is new. What do you have that no one else has? How are you different from the competition? In the long run, your business practices and service model will answer this question. However, especially at the beginning, much of this extremely important issue will be determined by your PR presence and the way you advertise. This is ... Read More

Google’s New Mobile Search Algorithm Update

Duck-Ugly Duckling

Google will be unveiling its new search algorithm mobile devices (smartphones, tablets, etc.). The revised formula will promote websites that Google deems "mobile-friendly," in terms of mobile viewing and interaction. Rewarding mobile friendly sites will then naturally penalize non-mobile responsive sites through all searches on mobile devices. "When it comes to search on mobile devices, users should get the most relevant and timely results," said Google in a recent blog post. "As more people use mobile devices to access the internet, our ... Read More

10 Superb Scholarly Articles on Branding


I don't know about you, but I often get frustrated with the same old same old marketing/branding regurgitation that's out there on the web. And when I do, I head straight for Google Scholar to check out marketing and branding articles there. The trick is finding the complete article, not just the "sales page." But they are out there they just take a little perseverance to find. And when you do, you will find a wealth of knowledge, ideas, and almost all backed up by solid research. It's interesting, meaty, and guaranteed to make you think. It ... Read More

WordPress Website Design Medford Oregon


Give Your Business the Edge In today's competitive economy, you need to think outside the box. If you are going to have longevity, you need to find creative ways to reach your customers and expand your consumer base. With website design Medford Oregon from a talented team of imaginative individuals, you can put your business on the map. The Internet is the way to go, giving you the ability to take your company to new heights at the click of a button. Whether you are an entrepreneur ready to take the plunge into business or you have already been ... Read More

What Every Business Ought to Know About a Marketing Agency


Businesses that use a marketing agency will realize a number of advantages that will give them a leg up on their competitors. In the cutthroat world of modern business, your company needs every advantage it can gain in order to thrive. The companies that are able to find these edges are the ones who will be able to gain the largest market shares. If you are thinking about hiring a marketing agency, here is a look at the ways that it will help your company to grow. Save Time and Effort One of the worst things about trying to do in-house ... Read More

Mobile Search-Palooza Begins April 21, 2015

Changes Coming to Google Mobile Search

Mobile Search-Palooza is coming to Google Search.  So the question you have to ask yourself, “Is our website a mobile or responsive site?” If not, then beginning April 21st you’re going to find it a lot more difficult to rank on Google mobile searches. Google announced algorithm updates that will have a “significant impact” on mobile search results. The update improves rankings for sites that provide a mobile-friendly experience to searchers on mobile devices, and, by association, penalizes sites that do not. "Google announced algorithm updates ... Read More

We’re Looking for a Graphic Designer to Add to Our Team


Our new graphic designer position will be responsible for conceptualization and implementation of design of solutions that meet marketing strategies from concept to completion. With art direction, the graphic designer position will create concepts, comps, layouts, and final art. Representative Duties and Responsibilities Design and produce marketing communications (print and digital) pieces including, individual piece designs for a wide variety of clients. (75%) Collaborate with account executive, senior graphic designer, creative team, and ... Read More