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content is king

How Content Marketing has Impacted Digital Marketing (And What It Means for Your Business)

By now, we’re all pretty tired of the phrase “content is king,” no matter how true it may be. With content’s continued domination in digital marketing strategy (a Content Marketing Institute study found that 58% of businesses plan to increase their content marketing budget in 2014), businesses have realized that broad tactics such as press … Read More.


Online Marketing Help Doesn’t Have to be Hard

Let’s face it, online marketing technology is pervasive and ever-present. If you’re not comfortable with navigating through your website, facebook page, twitter, pay per click advertising, email list, etc, etc, etc, you’re at a significant disadvantage in today’s world.
Is there any truth to any of these?

You don’t use your website because you don’t remember how and your … Read More.


This is then #1 reason you aren’t serving enough clients!

Let’s talk for a minute about leads. We all get them, but it’s what we do with them that matters. How well are we following up on them? How well are we creating a relationship with them?
The reality is that the first time a lead come into our orbit, they may not have the confidence … Read More.


WordPress Tutorial: How often should I add content?

Having a WordPress website makes it super-easy to add content to your site regularly. But did you know that there is a minimum frequency you need to be hitting in order to maximize your search engine results? Watch this video to learn more!

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Photo Credit: tdlucas5000 via Flickr

Let’s talk Vision and Mission for a Moment

“If you don’t know where you’re going, any road will take you there.”

Photo Credit: tdlucas5000 via Flickr
is a lyric in George Harrison’s song, “Any Road”. While this certainly true in many aspects of our lives, nowhere is it more true than in business.

This is why, having a compellingly written Vision and Mission Statement is so … Read More.


Creative Social Media Promotions

Social media has a lot of potential for any business. In fact, nearly every successful brand has used social media marketing to their advantage at some point. When your small business is first getting established on the Internet, it needs to have creative social media promotions that help set it apart from others in the … Read More.


Uses for a Competitive Landscape Map

It is always important to find a way to make your brand stand out among the competition. This means finding a unique niche market and appealing to it as much as possible. There are several methods available to help you find the right niche for your business, but one that has proven successful is the … Read More.


Marketing Strategies for Women

Marketing strategies for women are a little different than they are for men. Advertisers need to be aware of the differences in the way men and women think when they market their products or services. When marketing to men, most companies will provide direct statements and facts. Women, on the other hand, prefer to make … Read More.


WordPress Tutorial: Add a Custom Link to a Menu

There are  lot of reasons you might want to add a Custom Link into your main WordPress menu. It’s actually a pretty simple thing to do, once you know how of course. In this video, I’ll show you how.

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