It doesn’t matter if you have the perfect job and have no plans of leaving — consistent networking and personal branding efforts ensure you’ll stay on the top of your network’s members’ minds and be viewed as an authority in your field. Womenonbusiness.com suggests focusing on building a brand instead of a career. That starts … Read More.
Blogs

Miraculous Moms Want Ravishing Roses
A special edition of Ducking In this week, in honor of MOM.
How important is Mom in the scheme of things? Check out this infographic about how is spending how much on Mom. Some of the numbers surprise us…do they surprise you?
Thanks to FTD.com for sharing this Mother’s Day infographic.
How To Track Direct Mail Results
What’s a “good” direct mail response? The one that reaches your stated objectives.
As Steve Cuno writes at Deliver magazine, “I have seen companies launch costly campaigns without regard for such details, only to flounder about in an attempt to measure success afterward. That’s like throwing a dart nowhere in particular and then trying to evaluate … Read More.
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Ducking In Blog
What is the Most Powerful Marketing Strategy? [Infographic]
There are a lot of things that drive the top brands towards their steady flow of success. Things like the marketing strategies they choose, the type of work ethics that they employ and the public image that they give off all directly influence their gross revenue amounts. The problem with figuring out why these companies … Read More.
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Ducking In Blog
5 Great Branding Articles You May Have Missed
One of the most amazing (and I think interesting) things about Branding is that it’s always evolving – while the underlying principles are the same as they ever were. Branding, just like we are, is changing in response to this new world in which we live. I’ve been impressed with the some posts that have … Read More.
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Finding Brand Blog
The 3 Lanes of a Blog Topic
Coming up with a blog topic probably isn’t that difficult since it’s almost entirely dictated by what you already know and are already familiar with. Your topic should be an area in which you have a certain level of notoriety and expertise. Thus identifying and choosing an appropriate topic is generally a pretty straightforward process.
What … Read More.
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Ducking In Blog
Tips for Using Evernote in Marketing
You know how it goes, you find a great article online that has a great fact or tidbit in it. Later that week (or month) you are talking about just that article with a colleague and you want to send them the article…but here’s the rub. You have to find that article again. With so … Read More.
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Finding Brand Blog




