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Mobile Search-Palooza Begins April 21, 2015

Changes Coming to Google Mobile Search

Mobile Search-Palooza is coming to Google Search.  So the question you have to ask yourself, “Is our website a mobile or responsive site?” If not, then beginning April 21st you’re going to find it a lot more difficult to rank on Google mobile searches. Google announced algorithm updates that will have a “significant impact” on mobile search results. The update improves rankings for sites that provide a mobile-friendly experience to searchers on mobile devices, and, by association, penalizes sites that do not. "Google announced algorithm updates ... Read More

St. Patrick’s Day Milestone

St. Patrick's Day 2015

First off, happy St. Patrick's Day! We hope you're all enjoying the annual "wearin' o' the GREEN." As you can guess, we take our green seriously and are all ducked out today in our greens. While it may not be the pot at the end of the rainbow, we were excited to see that in March, we surpassed 1,200 blog posts on our website. When Mike and Tisha started blogging, they never imagined that ParaduxMedia.com could be host to 50 blog posts, much less 1,200 blog posts. They struggled, just as we know a lot of our readers do, with simply getting one ... Read More

Facebook “Likes” Why You May Have Lost Some Likes Last Week

losing-facebook-likes

As Page Administrators you may begin to see this message, "We've recently updated the way we measure how many people like your Page..." Facebook is on a mission to remove inactive or fake accounts that have liked your Page. What IS accurate and you can take from this is that you may see a small drop in your total Page Likes that  started on Thursday  because Facebook is removing two types of accounts from your fan count: memorialized accounts and voluntarily deactivated accounts. This is actually good news - as Facebook states in the official ... Read More

You, Me And Brand Perception: The Truth

brand-perception

Let's face it -- what you see isn't always what you get. Case in point, the recent internet sensation: "the dress." You may have had to be in the desert - without any electricity, to have missed the picture of the dress, that to some appeared blue/black and to some appeared gold/white. Personally, I thought it was a hoax until I showed the (to me) obviously blue/black dress picture to Mike and asked him what color he thought it was. When he answered "gold/white," I was stunned. Well, truly, I thought he had seen the stir on the internet and ... Read More

Top 3 Reasons Why you Should Be Blogging Every Week

to blog or not to blog

Ok I know what you are thinking, "How can I possibly be blogging every week?" Often when I talk to business owners about their blogs they know that they should be blogging, but the other tasks on their ever growing to do list seem more urgent so they get priority. I wanted to share with you the three main reasons that you should be blogging every week to give you a little motivation! Number one, The Robots are Watching!! When you first get started writing your blog, you may feel a little discouraged because you know that the only one ... Read More

Why Blog?

photo credit Walt Stoneburner">

Blogging can mean a variety of things to a variety of people for a range of reasons. Blogging is not just meant for business people, but also for ordinary people like yourselves. Blogging is important to express your business, and carries many benefits. Attract an audience to your blog When you blog, you can reach a million people through the internet. It can help you promote your business or even yourself. It works as a method to attract an audience, since it provides them with something of value. Establish authority When you write a blog, it ... Read More

10 Quotes On Branding

branding-quote

Let's face it -- branding is hard. And when I need a push, I turn to quotes to help me remember why branding is so important. These are quotes that inspire me. I'm sharing them with you in the hopes that one of them will ignite a spark for you and help you to stay dedicated and create your brand. "A brand is a reason to choose." - Fred Burt, Siegel+Gale "Corporate & personal branding both require storytelling to be captivating. Stories provide context, meaning & the opportunity for relationship." - Ryan Lilly "Your brand is what other ... Read More

Daily Deal Websites: What Businesses Should Know Before They Sign the Dotted Line

photo credit ▓▒░ TORLEY ░▒▓ via Flickr

You may be considering using deal websites to reach your customers, but you should know certain things before signing the dotted line with daily deal website merchants. Daily Deals Websites Need Deals You would need to create a certain deal for your customers to go in for, before signing the dotted line with the merchants that sell their daily deal websites. In order to do this, you should maintain friendly relations with the merchants, so that they will help you create a daily deal for you. You can also have their sales representatives do that ... Read More