By now, we’re all pretty tired of the phrase “content is king,” no matter how true it may be. With content’s continued domination in digital marketing strategy (a Content Marketing Institute study found that 58% of businesses plan to increase their content marketing budget in 2014), businesses have realized that broad tactics such as press … Read More.
Let’s face it, online marketing technology is pervasive and ever-present. If you’re not comfortable with navigating through your website, facebook page, twitter, pay per click advertising, email list, etc, etc, etc, you’re at a significant disadvantage in today’s world.
Is there any truth to any of these?
You don’t use your website because you don’t remember how and your … Read More.
Having a WordPress website makes it super-easy to add content to your site regularly. But did you know that there is a minimum frequency you need to be hitting in order to maximize your search engine results? Watch this video to learn more!
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“If you don’t know where you’re going, any road will take you there.”
Photo Credit: tdlucas5000 via Flickr
is a lyric in George Harrison’s song, “Any Road”. While this certainly true in many aspects of our lives, nowhere is it more true than in business.
This is why, having a compellingly written Vision and Mission Statement is so … Read More.
Social media has a lot of potential for any business. In fact, nearly every successful brand has used social media marketing to their advantage at some point. When your small business is first getting established on the Internet, it needs to have creative social media promotions that help set it apart from others in the … Read More.
It is always important to find a way to make your brand stand out among the competition. This means finding a unique niche market and appealing to it as much as possible. There are several methods available to help you find the right niche for your business, but one that has proven successful is the … Read More.
Marketing strategies for women are a little different than they are for men. Advertisers need to be aware of the differences in the way men and women think when they market their products or services. When marketing to men, most companies will provide direct statements and facts. Women, on the other hand, prefer to make … Read More.