The purpose of all marketing is to reach out and generate interest in what you have to offer, thus bringing more business in. But who should you reach out to? A scattershot approach will ensure that somebody who sees your materials will take steps to learn more, but for every lead, money is being wasted … Read More.
Let’s face it, we all have marketing problems. But what if you could solve your biggest problem with little effort and little cost?
Would you be interested? Of course you would. That’s just good business sense.
Now, what if I told you the single biggest marketing problem you have is something MOST businesses suffer from, in addition … Read More.
When we build a website for a client who wants to self-host the site themselves, we always install a backup plugin to make it easy for them to be able to take complete backups of their website. It seems though, that the one we had been using, WP Complete Backup, might be working intermittently at … Read More.
You’re killing me. Ok, not really me, I’m fine. I love my job as a copywriter and, quite frankly, I never want to do anything else with my life – but this isn’t about me, it’s about YOU.
And I wanted to try to help you understand how you’re killing me, er, you, with your words. … Read More.
One of my new favorite plugins lately is SlideDeck. It makes adding images and slides to a website soo easy. By comparison with other sliders out there on the market, this one is a breeze. The vast majority of websites we’ve built in the last 6 months have had a SlideDeck slider installed on it. … Read More.
You might have heard the phrase “web design is 95% typography.” This comes from a famous article written back in 1996 by Oliver Reichenstein. His premise was simple: because 95% of all web content is the written word, typography is going to be the most important factor of web design.
Is it true? Not quite; not … Read More.
Since Google’s search engine algorithm places a lot of value on content, many websites have started adding more and more pages to their websites. This is not always the best strategy though, because creating page after page can actually result in having a lot of lower quality content on your website if you are not … Read More.