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3 Simple Branding Strategies that Work

branding strategies

Let's face it -- branding and branding strategies are the holy grail of marketing. They are what all marketing and advertising professionals are striving for.  But altogether too often, branding strategies get over-thought, over-worked, and over-wrought. Don't let yourself all into that mind trap.  Here are three simple branding strategies you can start using today that will improve your brand and leave you looking like a hero. Branding Strategies that Work Focus Internally - Even if your brand never meets the "light of day" in an ... Read More

Social Media Marketing Needs More “Social” and Less “Marketing”

photo credit Will Evans via Flickr

To many people, marketing is more important than the social aspect of the social media. However, the truth is that it is important not to ignore the needs and the requirements of your customers. So, why does social-media marketing need more of social and less of marketing? Social Media is not just a job description While handling your social media campaigns, you need to remember to add a social touch to it, since every person, even a customer is eventually a person. Therefore, you need to cater to the social aspect of the social media rather ... Read More

Is Your Marketing Strategy Skating on Thin Ice?

ducks-in-a-row-graph-w-dixie

Or are there just to many cracks in the ice to avoid? I myself am of an entrepreneurial mind, and I love the creativity, the passion and the drive that most entrepreneurs exhibit, so it isn't too surprising that I find myself surrounded by them. I have a lot of friends who are business owners and I like talking with them about their triumphs and their troubles and offering solace, support and advice where I can. One of the things that I hear the most often is that there is just so much to do. When you own a business you own every part of it, ... Read More

Paradux Media Group Receives 2015 Oregon Excellence Award

USCTRI Excellence in Marketing Award

FOR IMMEDIATE RELEASE: February 25th 2015 -  Paradux Media Group has been selected for the 2015 Oregon Excellence Award amongst all its peers and competitors by the US Commerce & Trade Research Institute (USCTRI). Each year the USCTRI conducts business surveys and industry research to identify companies that have achieved demonstrable success in their local business environment and industry category. They are recognized as having enhanced the commitment and contribution of small businesses through service to their customers and community. ... Read More

Branding with Pens

Branding with Pens

Let's talk for a minute about branded pens. You know the pens I'm talking about...your favorite pen from a local business. The one that writes just right. The one that everyone you know either covets or has one of. Probably, it even makes an appearance at every single charitable event that you've ever attended. And, is the one on almost every single counter for customers to use when signing their credit card slips. The pens are literally everywhere - they are ubiquitous. And they subtly, steadily, and signature by signature, are growing your ... Read More

5 Ideas to Fire Up Your Blog

photo credit: Paulo Barcellos Jr. via Flickr

Writing for a blog is tough today. It is a realm that is highly crowded and since many write blogs these days, it has become very common. But this does not mean that you should give up on writing blogs. Instead, you should consider ways to fire it up. Here are some ways to improve your blog and make it matter! Use random affinities You can write about any random topic and start writing about it. However, make sure you share it using the other social media and get likes and comments on it. This will make your blog wildly successful. You can ... Read More

Brand Camp!

Brand Camp

We've spent a lot of time over the last few weeks conducting Brand Camps with a client that is getting ready to roll out a new brand. A Brand Camp is a diagonal cross-section of the staff with about 10-15 people in attendance. The Camps last about 1.5 hours, and in it, the company introduces what the new brand position will be.  Time is spent talking about what they should keep doing to reinforce the brand position. And brainstorming about what they should start and stop doing to make sure the brand position is authentic. All this before the ... Read More

Social Media Newsjacking: The Next Level of Brand Marketing?

newsjacking

The term Newsjacking may sound as if you are hijacking the news, but the truth is that it can take your search engine optimization strategy far away from confinement in isolation. Newsjacking is a way to grab a reader’s attention by using a news story in order to fuel your own advertisement or story. Here are a few tips to get you started on your own newsjacking campaign: Be Quick The whole idea behind newsjacking is to make people react to widely spread or breaking news. This is the point, where people will react to your news story on the ... Read More

Virtual Spring Cleaning

Happy-Blogging

3 things you can do to dust of your website. Now, I know that Punxsutawney Phil has doomed us to another 6 weeks of winter, but I am looking out the window right know and I see blue skies and sunshine. I am feeling spring in the air folks and you know what that means!! Spring cleaning! I have already started at home, getting rid of the cobwebs, going through my mountains of crafting supplies and organizing them. I don’t know about you guys but to me, hibernating means crafting so I spend most of the winter months avoiding the cold weather ... Read More