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How to make your brand more ” Pinterest -ing “

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Are you looking for tips to make your brand strategy more interesting? Then, using Pinterest is the answer. If your business is benefitting from Pinterest, you might want to consider using it for your business more effectively. So, how can you make your brand more “Pinteresting”? Build relationships with influencers Each and every platform has some people, who have a high influence on the others. Maintaining good relationships with the influencers through Pinterest can help benefit your business. Follow the influencers and re-pin the content ... Read More

Avoid the Scammers and Spammers!

online-marketing-ambassador

Just a Quick note from your Online Marketing Ambassador: I often get emails and calls from our clients asking me about confusing emails and letters that they get.  Sometimes they are domain renewal notices other times they are directory listing services that promise better website traffic. Some of these may be genuine but the majority are not, so how do you protect yourself and your business from these  spammers and scammers? Today I want to tell you about a specific example. I got a call from a client asking about a bill they received and ... Read More

Creating Likeability in Your Brand

photo credit bixentro via Flickr

If I've said it once, I've said it at least 1,000 times -- people do business with brands they LIKE. And the truth is, it's more than just something I say, it's a fact. We seek out businesses we LIKE to do business with. Our first goal, when we take on a new client, is to figure out how to make their brand more likeable. This is one of the most critical elements to any successful advertising and (especially marketing) campaign. Without likeability, we've got nothing and neither does the client. The good news is, there are three easy steps ... Read More

5 Local Marketing Hacks:

Marketing-Intelligence-Report

A Cheat Sheet for Marketing in 2015. There are plenty of solutions out there for local marketing. The following is a short list of some ways to do some easy local marketing in 2015. Social Media - Twitter Social media is the easiest way to market yourself on any level. It really helps with local businesses too. Get a Twitter account for your business and advertise it in the store or on a business card. Get people to follow you and interact with them if they ever tweet about you. It only takes an hour or so out of your day to check the Twitter ... Read More

Your Local Marketing is Missing the Mark

Marketing-Intelligence-Report

Here is how you fix it... Local marketing is a great business strategy. You need to take care of local marketing or your business won’t be anywhere near as successful as you want it to be, and it should be. Unfortunately local marketing strategies don’t always work as well as they should. There are some mistakes you can make but they’re also simple to fix, so just keep these in mind. The main mistake almost everyone makes is to be unfocused. The worst thing you can do when it comes to marketing, especially local marketing which has to be ... Read More

4 Small Business Marketing Trends for 2015

photo credit: Michael Coghlan via Flickr

Marketing for your small business needs to be done as carefully and affordably as possible. Because of the increase in technology, it is much easier for small businesses to invest in a modern marketing campaign in 2015. Follow these trends in order to see success this year. Create High Quality Content According to Russell’s Group, content is a great way to establish your authority online. In previous years, content was used to drive traffic and gain exposure. In 2015, content will be used to establish yourself in an online community. ... Read More

[Cyber Monday] Special Savings

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At Paradux Media Group! Today Only! Just a quick reminder, today is the last day to take advantage of the LOWEST price of the year on Website Design (CLICK HERE for details). And because you are a valued member of our tribe, I am also offering you a special Cyber Monday discount of 5% OFF any new Search Engine Optimization (SEO) Package! Why wait to get your website found in search? Choose the right package for you by clicking below. As a special bonus, we've also partnered with some friends to create a special FREE Giveaway. If you have any ... Read More

The One Marketing Strategy For 2015

photo credit marek.sotak via flickr

Much like the world of whatever business you own is constantly changing, so is the marketing world you use. You need to update the way you market your products and services as much as you need to update the products and services themselves. That way you can be sure of continued success in the future. There are plenty of new ways to market things leading in to 2015 and it’s hard to pick just one strategy moving forward. The simple fact is you should implement different strategies but if you must focus on one as much as you can, that would be ... Read More