Successful marketer and author Mark Hughes says that for your online content get you read as much as you need it to be read in order for you to become well-known and profitable, you need to push people’s buttons. Some people recoil from that, saying that that is “manipulative”. Well, if your writing and communication … Read More.
A special edition of Ducking In this week, in honor of MOM.
How important is Mom in the scheme of things? Check out this infographic about how is spending how much on Mom. Some of the numbers surprise us…do they surprise you?
Thanks to FTD.com for sharing this Mother’s Day infographic.
What’s a “good” direct mail response? The one that reaches your stated objectives.
As Steve Cuno writes at Deliver magazine, “I have seen companies launch costly campaigns without regard for such details, only to flounder about in an attempt to measure success afterward. That’s like throwing a dart nowhere in particular and then trying to evaluate … Read More.
There are a lot of things that drive the top brands towards their steady flow of success. Things like the marketing strategies they choose, the type of work ethics that they employ and the public image that they give off all directly influence their gross revenue amounts. The problem with figuring out why these companies … Read More.
One of the most amazing (and I think interesting) things about Branding is that it’s always evolving – while the underlying principles are the same as they ever were. Branding, just like we are, is changing in response to this new world in which we live. I’ve been impressed with the some posts that have … Read More.
Coming up with a blog topic probably isn’t that difficult since it’s almost entirely dictated by what you already know and are already familiar with. Your topic should be an area in which you have a certain level of notoriety and expertise. Thus identifying and choosing an appropriate topic is generally a pretty straightforward process.
What … Read More.