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How to Master Brand Choreography in Today’s Rapidly Evolving Market Landscape

Every business today should have some kind of integrated marketing communications system, but planning and executing an effective strategy can be difficult — though it’s necessary in order to gain a competitive advantage. However, with today’s multitude of media choices, marketing channels and formats, inbound marketing and shifts in buyer behavior, it’s hard to keep … Read More.

Photo Credit: Oregon Ducks Gigapixel

Strategy Toolkit for 2015

As you might be able to guess from our affinity for ducks here at Paradux Media Group, Mike and Tisha are pretty big University of Oregon Duck Football fans. (see if you can find them in the gigapixel panoramic photo here) In fact, one of us (Mike) is on our way right now to Levi … Read More.

Photo Credit: Espen Sundve via Flickr

Are You PreQualifying Your Leads?

Photo Credit: Espen Sundve via Flickr
When you spend a little bit of time up front qualifying your leads, you know which leads have more potential, and you know which leads deserve more of your time and attention. When you know that, you can make better decisions about your most precious resource, your time.
67% of lost … Read More.

Photo credit: reynermedia via Flickr

Strategy is SO Important!

Remember the lyric, “If you don’t know where you’re going, any road will take you there.” from the George Harrison song “Any Road”? Well, it’s especially true in business.
But the cold-hard reality is that getting out of the day-to-day and into the strategy mode can be quite difficult. It takes discipline, and it takes dedication.
Photo credit: … Read More.

Photo credit: ICMA Photos via Flickr

Don’t Skimp on Good HR Help

Photo credit: ICMA Photos via Flickr
If you’ve got employees, there is NO substitute for great HR advice. Making sure you are following the letter of the law for your employees will keep you out of hot water down the line. Here are some things you might want to consider:

If you’ve never done hiring before (or … Read More.


Turning Leads into Clients

If you don’t feel confident in your ability to turn Leads into Clients. That’s a tough place to be and a really tough place to run a business from.The first place I’d suggest you evaluate, is whether or not your leads are GOOD leads for your products/services, or BAD leads.
If they are BAD leads, then … Read More.

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Free Business Mentoring – Limited Time!

Are you trying to make a difference in the world through your business?
Do you wish you had an expert person in your corner to whisper advice in your ear?
Do you wish you had that strategist to call on when you need some help?
What if you could get “real deal” business-building advice from industry experts AND … Read More.

photo credit H.Adam via Flickr

Are You Ready to Breakthrough in 2015?

photo credit H.Adam via Flickr
What’s your goal for 2015?

To breakthrough to 5 Figures?
6 Figures?
7 Figures?
or more?

If you want to position your business for a big breakthrough in 2015, NOW is the time to get started! There’s not a minute to lose! Do you know that a business with a solid brand can command a 9.45% PREMIUM * on all their … Read More.


What is this Opt In Thing Everyone’s Talking About?

An opt in is a gift you give someone for the “price” of them sharing  with you their email address. The goal of any opt in is to build up your email list and to increase the number of contacts you have, therefore the number of potentially qualified leads you have, and so on. Size … Read More.