A company’s brand image is their identity in the mind of the customer. It is made up of the perceptions, views and beliefs that a consumer has about that company. While it can be formed by data, it is more often formed by impressions that the consumer has about the company. Southern Oregon businesses wanting… Read More
Why branding is vital, regardless of the size of your business. Many small businesses forego the tried and true methods of bigger corporations. Sometimes this works, but when a small business fails to effectively brand itself, that can have resounding detrimental effects. 1. Company Cohesiveness Having a “brand” is essentially having a message and look… Read More
When searching the web, the majority of us as internet users expect the websites we encounter to be mobile responsive, easy to read, easy to navigate and fast loading. We want the websites we’re viewing to conform to the device we’re viewing it on. We want whatever action we’re taking on the site to be… Read More
Advertising with Instagram makes a lot of sense. Instagram is quickly becoming the most used social media platform around. Yes, it’s owned by Facebook, but its popularity continues to crush the likes of Snapchat, Twitter, and Pinterest. As a business owner, it’s important to make sure you’re a part of the digital conversation. One of… Read More
The word marketing conjures up all sorts of images in people’s minds. Many think of marketing as the promotion and sales of products and services. But its much more than that. Marketing also includes raising consumers awareness of companies and brands, their backstory, staffing, philanthropic work and all they have to offer. Marketing companies can… Read More
If you own or manage a business anywhere in southern Oregon, then your business needs to be generating social media content. If not, then your business is going to seriously lag behind the competition. Here are some points that you need to consider. Social Media Use in Southern Oregon There are approximately 2.46 billion people… Read More
Offering Facebook live videos is a great way to boost your business online. Your fans will love this fun way to interact with you while learning about your business and experiencing the value you offer. If you want to grow your brand quickly, creating Facebook live video is a fun and engaging way to do… Read More
In today’s world, many business owners realize that understanding advertising trends in 2018 can play a crucial role in helping their organizations thrive. Whether your goal is optimized conversion, more industry influence, or enhancing the type and extent of your communication with customers, it’s important to realize that learning more about the sphere of marketing… Read More
Today’s world of website design and the way customers consume information has drastically changed. Where it would have sufficed to design for particular monitor screen sizes, today it is imperative to consider the variety of different screens (smartphones, smartwatches, laptops) and design according to specifications that will be versatile across all platforms. For this reason,… Read More
So many businesses have joined the digital marketing bandwagon that you may not have thought about TV advertising lately. Although television falls in the same category as other traditional channels, it still has some appealing advantages. Audience Regardless of whether you buy advertising time on a local station or a national network, television can reach… Read More
There are hundreds of online platforms and websites where you can promote your business, but they often pale in comparison to AdWords. Released in October 2000, AdWords is Google’s long-running pay-per-click (PPC) advertising platform. Using it, you can display custom ads in Google’s search results, Gmail, and other properties when someone searches for one of… Read More
The landscape for advertising has drastically changed over the past ten years. Many companies have started to successfully use digital ads to generate leads and build a following. If your company is thinking about how digital ads work and incorporating this type of advertising into your overall strategy, here are five reasons why they may… Read More