Marketing Blog - Page 2 of 42 - Paradux Media Group

Posts

Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

ducks-flying
Do your customers really need to see your message seven times

Do Customers Really Need to See Your Message Seven Times?

You likely remember this advice because you’ve heard it so many times–a person must hear a message seven times before it fully registers with them.  Is this true? What’s the big deal about “seven”? The number seven has significance for humans.  Not only are there seven wonders of the world, seven seas of the world,… Read More

Improve SEO with Video on Your Website

Why You Need Videos to Improve the SEO of Your Website

In the U.S. alone, there are somewhere between 40 to 60 billion searches conducted on Google each month.  In fact, almost a third of users said they use the internet daily to find a local business to meet their needs.  For business owners, this means that being found on the internet is critical to gaining… Read More

Why Email Marketing Campaigns Achieve ROI’s of $40 or More

Why Email Marketing Campaigns Achieve ROI’s of $40 or More

Every person using the internet has an email account.  Think about that for a moment.  Sure, people are mindlessly scrolling on Facebook, Twitter, and TikTok throughout the day. Still, every single one of those people has an email box they check purposefully regularly.  Although you may not want to reach all 4.03 billion people worldwide… Read More

A Whole New World How Consumer Behavior is Changing Television Advertising

A Whole New World: How Consumer Behavior is Changing Television Advertising

Television advertising is an effective medium for promoting products and services.  Since many friends and family watch television together, viewing commercials together allows for collaborative discussion and group decision-making.  In fact, many big decisions such as whether or not to re-roof a home or purchase a new vehicle are made after a joint discussion by… Read More

How Geofencing Marketing Strategies Work

How Geofencing Marketing Strategies Work

Are you thinking about building a geofence around your business?  It sounds pretty techy, but it’s really quite simple.  Geofencing uses GPS technology to identify mobile device users that cross over into a predefined zone.  In essence, it’s building a “virtual fence” around a location. This was a really exciting marketing tool when application-based phones… Read More

Five Ways You Can Achieve Higher Performance With Your Teams

Five Ways You Can Achieve Higher Performance With Your Teams

Managers and supervisors can spend thousands of dollars attending conferences and completing training programs to learn how to achieve higher performance from their teams.  Yet, there are straightforward strategies any leader can use to make a significant difference in the efficiency, effectiveness, and achievements of the employees they manage. Get out of their way and… Read More

iOS 15 Privacy Settings Implications for Email Marketing Campaigns

iOS 15 Privacy Settings Implications for Email Marketing Campaigns

In September, Apple plans to release iOS 15.  This new version promises Apple phone consumers many new features, including an expanded Wallet app functionality, extended Safari browser capabilities, a new “focus” mode to hide apps the user doesn’t want to see, an iMessage redesign, and more.  One of the new features that are getting a… Read More

Why You Should Rely on Marketing Professionals to Help Guide Employee Communications

Why You Should Rely on Marketing Professionals to Help Guide Employee Communications

Many businesses seek expertise from marketing professionals to craft messages for customers, stakeholders, and the public, but have you considered using a marketing agency for internal employee communications?  Good internal communication can boost employee satisfaction, keep employees engaged and productive, and ensure your teams are all rowing in the same direction. In 2016, the Society… Read More

Can Corporate Training Be More Effective With Less Hands-On Support?

Can Corporate Training Be More Effective With Less Hands-On Support?

Examine modern corporate training programs, and you’re likely to uncover heavy procedure manuals, hands-on and e-training, regular supervisor feedback, and even testing.  Are all these necessary for employees to learn how to do their jobs effectively? In 1970, tennis professional W. Timothy Galloway demonstrated a new theory about adult learning, which proposes humans are intrinsically… Read More

The Name of the Game for 2021 Business Success is E-Commerce

The Name of the Game for 2021 Business Success is E-Commerce

Are you optimizing e-commerce sales in your business?  In the first quarter of 2020, the percentage of total households in the U.S. that purchased at least one product online in the last 12 months leaped from 15% to nearly 35%.  That 20% spread gained in only three months represents the total amount of growth during… Read More

Why We Use WordPress to Optimize Web Presence

Why We Use WordPress to Optimize Web Presence

We use WordPress to develop websites for our clients because we believe it is the best way to establish and optimize web presence so potential clients can find you easily.  With many options now available in the marketplace, here’s an explanation of why we love WordPress. WordPress was first introduced in 2003, primarily as a… Read More

Google My Business

Do You Know How “Google My Business” Can Bring More Customers to Your Door?

With Google dominating the search engine market (92.24%), implementing more ways to help your business rank highly is critical in today’s world.  More and more consumers rely on Google searches to find businesses and products to meet their needs, and many of them are now able to complete their purchases entirely online. There are many… Read More

3 Questions to Increase Employee Engagement

3 Questions to Increase Employee Engagement

Regularly meeting with each of your team members is essential to help understand what’s going on at the job site, communicate your expectations, and steer the ship towards meeting organizational goals and objectives.  However, many managers struggle to lead effective meetings with employees.  Instead of focusing on creating an itemized agenda and reviewing detailed statistics… Read More

How to Optimize Your Investment in Content Marketing

How to Optimize Your Content Marketing

If you could hop into a time machine and travel back to the 1970s, you would be challenged to find any marketing expert claiming articles are an investment in your business.  But today, content is exactly that.  When consumers are tied to electronic devices for everything from work, emails, streaming movies and television shows, and… Read More

Don’t Lose Your SEO Ranking By Ditching Your Website

Don’t Lose Your SEO Ranking By Ditching Your Website

Have you ever gone to the grocery store to pick up a few things and you can no longer find your favorite BBQ sauce because the brand updated all their packaging including the logo and the names for the different flavors?  Or maybe you’ve experienced the challenge of completing your routine shopping trip after a… Read More

Is a Chatbot Relevant to my Business

Is a Chatbot Relevant to My Business?

A popular buzzword in the e-commerce community is “chatbot,” but what is this technology, and is it relevant to your small to mid-size business? The chatbot evolution exploded a few years ago.  In 2016, only about 5% of companies used them, but by 2017 another 32% of companies were beginning to plan for implementation.  These… Read More

Marketing Strategy: Are You Uncovering the Right Problem to Solve?

Are You Uncovering the Right Problem to Solve?

Consider this common business situation.  The past two quarters’ profitability numbers came in far lower than projected.  Management is called into a boardroom for a special marketing strategy huddle.  The question on the whiteboard is: “What are three products we can introduce in the next 30 days to increase profits by 20%?”  Managers accept this… Read More

Why Investing in a Professionally Built and Managed Website is a Smart Business Decision

Why Investing in a Professionally Built and Managed Website is a Smart Business Decision

Years ago, business owners invested significant resources in a physical storefront.  To get noticed, a business needed a brightly lit sign close to a well-traveled street, an accessible parking lot, and a clean and attractive entranceway.  Marketing staff focused on designing eye-catching advertisements for “The Yellow Pages” and created promotions to be shared via local… Read More

zoom

To Zoom or Not to Zoom? That is the Question.

As we near the one-year mark of living under pandemic protocols, one technology that has touched nearly every person is video conferencing.  Remote workers use it to connect to the team, sales representatives have mastered it to eliminate travel, students of all ages log in to attend classes, and singles are even dating with it…. Read More

What Really Makes Networking Effective

Networking.  The overwhelming majority of business leaders and owners flinch at the thought of it.  Another group gets really excited about it, but may not be achieving as much as they can from the process.  Regardless of where you fall on that spectrum, it’s important for all business leaders and owners to build professional networks… Read More