SEO (Search Engine Optimization)

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We can help bring them in for a landing on your website.

Today’s consumer is turning to the Internet to research products or services and purchase items, rather than shopping in person.  With research showing that 80% of people performing searches never go beyond the first page, it demonstrates how important today that SEO is.

At the core of website development and marketing is Search Engine Optimization, or SEO.

SEO is a science, art, technique and a game

seoDepending on your point of view, SEO is either a science, art, technique or game. But one thing is for sure, search engines need to be able to find and index content on your site. By using good SEO habits, websites are able to position themselves higher on search engine results, which will put them ahead of competitors when customers are in search of products or services.

At Paradux Media Group we understand the importance of SEO.  We also understand that every business is different and has different needs.  Paradux Media Group offers affordable customized packages to fit your companies SEO needs.

  • Hands Free SEO – Paradux Media Group will handle all of your custom SEO needs.
  • SEO Tune Up and Train Up – Paradux Media Group will tune-up your website, blogs, videos, pics etc.  After which we will train you on how to maintain your further SEO needs.
  • SEO Classes – Paradux Media Group offers webinar-style SEO classes. These classes are one hour in length, one day a week, for 5 weeks.

Regardless of the SEO package you choose, we make a point to set realistic short and long term goals.  We also make sure that research is done on your searches, your competitor’s searches and your keywords to determine what can be achieved and the anticipated timeline for hitting the goals.

SEO Class Series: ‘The Basics’

 Overview:   This series of SEO Training Classes is to helps small business owners learn the basics of search engine optimization to increase the visibility of their business in the search engines. By learning and executing these techniques you will be well on your way to creating a better on-line presence.

Classes are done on-line and are designed for ‘one on one’ learning.  The focus of the classes is on YOUR website and working hands-on creating better ‘findability’ for YOUR site.  After all that is what YOU are paying for.

Session 1

  • The basics of SEO.  How it works (the English version), discuss how the crawler works and what it looks for.
  • Define what’s important to your site through ‘Keyword Research’ and why it’s important.

Session 2

  • Keywords/Descriptions and Title:  How all three work together and why they need to be integrated into the content.
  • Google places:  How ‘citations’ affect your Google Places ranking and how to get citations.

Session 3

  • Review.  Make sure that we’re working on the content changes and that it’s working with the keywords and titles…
  • Images and pictures:   How to SEO your media library, one of the most overlooked SEO techniques.

Session 4

  • Analytics and Google Webmaster Tools: Learn and understanding analytics as well as the important role it plays in SEO research.
  • Adding Page Depth, how important page depth is and can be – incorporate blogging into your website and SEO.

Session 5

  • Page Rank:  How to do ‘White Hat’ back linking.  Create more ‘SEO Juice’ to your site and raise its page rank, as well as creating much more traffic to your site.

 

For more information on how affordable SEO can be for your business and have your on-line presence working for you, contact us.