Being Part of It Matters

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Ever notice how there’s something special that happens during a live show, something that simply can’t be bottled and captured? How you just “had to be there”? That’s because, as humans, we want to be part of something special, part of a story, a narrative. And being at a live show represents a once-in-a-lifetime opportunity to be a part of something special/unique — if even just for a few hours. What you’re witnessing can simply never be replicated (well at least until tomorrow night).

photo credit: Wikipedia
photo credit: Wikipedia

You’ve probably been hearing, or witnessing,the differences between Les Mis the movie and Les Mis the live show. And I’d be willing to bet that most everyone who has seen it live will recommend the live version — it’s truly something special. But many will also say that the movie is also good. Good — not great. The difference (besides a Javert who can be the appropriate foil to Jean Valjean) is the experience of the live show. (Carmen Voilleque does a great job of articulating this in her recent blog post.) But most of all, it’s special. What you see live can never be exactly replicated, by it’s very nature — it’s remarkably special, and the audience is in on it.

And as true as that is for Les Mis — it’s doubly true for your brand. Allowing your audience to be “part of it,” to be part of the thing that is unique and special will only solidify your brand image. But you don’t get the opportunity to produce a “live show” on a daily basis like they do on Broadway. You have have to invent ways that allow your audience — customers, stakeholders, the opportunity to become part of it.

You can do this any number of ways, but by far the easiest is with your social media accounts. Use these to create transparency between you and the audience. Let them see behind the curtain, to be a part of your company. If you let them in — you’ll find you help them to become part of the story, effectively enlisting them as part of your audience during the live show. The lift you can get from allowing them in is both substantial and profitable.

And if you’ve never seen Les Mis live — look for it at the next opportunity.


Tisha Oehmen

Tisha Oehmen is a professional brand strategist and a leader in the branding field. She was recently named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.

Possessing expertise in both front- and back-office operations, Tisha conceptualizes, develops, and implements initiatives to foster brand effectiveness like no other. With over 15 years of experience in branding and marketing, Tisha has successfully led large financial institutions and health care companies down the path of renaming their business.

Where Tisha really shines is in the work that isn’t done. Sometimes a name change for a business isn’t in their best interest and after meeting with Tisha, they are able to find the true value and equity that has always been in their brand. Tisha has a special knack of being able to communicate the value so that the CEO/Business owner can see its luster and then with a little polishing, make it shine company wide.

Tisha is best known for developing long lasting branding campaigns that speak to the heart of the business, the brand, and the community. True brand, no matter how big or small, has longevity. Creating branding campaigns that have longevity, that have a laser-like focus, is where Tisha thrives.

Tisha received her M.B.A. from the University of Oregon, from where she also earned a B.A. in Political Science. She enjoyed a distinguished academic career punctuated by enthusiastic and successful participation in competitive speaking events, and holds numerous awards for her skill in public speaking. Tisha is widely recognized for her ability to capture an audience’s attention with her straightforward and engaging speaking style.

When not working, she enjoys golfing, baking, reading, and hiking with her partner, Mike, and their two dogs, Chloe and Jackson. She’s also an active member of Rotary International, the Chamber of Commerce, and is a very proud supporter of the Oregon Ducks. Tisha lives in Eagle Point, Oregon.

Reader Interactions


  1. Sarah Park says

    Live shows are always different. You see and feel differently when seeing an actual play rather than those in wide screen. Though, I have to say the Les Mis movie isn’t bad at all.

  2. Aayna says

    The opening lines of this post remind me of an incident of a music show which I went to, where suddenly during the performance the singer fell off the stage. I can never forget that sight, for a number of days, I used to see the same sight in my dreams. Indeed, being part of it matters. I enjoyed reading through this share. Thanks.

  3. Fatima says

    Social media marketing has made it easier to reach target audience and potential customers. Online businesses have flourished through effective social media marketing. Great share.

  4. Kristine says

    Very well said, this article will make you think twice regarding what is happening around you. Very good read! Keep it up!

  5. Emilia says

    I have not seen it because of a busy schedule but thanks to you, I got so excited and will surely make time to see even just the movie! Thank you so much! 🙂

  6. Calra says

    I haven’t seen the Les Mis movie yet , but a lot of people said that it wasn’t that fantastic if compared. On to “being part”, I guess it’s one way to let your consumers feel their importance by participating and like you said, being part of it..

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