Embark on a captivating journey into the intricate realm of branding with Tisha Oehmen’s insightful blog, ‘Finding Brand.’ Beyond the ordinary, this blog serves as a comprehensive guide, offering not just a glimpse but a profound exploration into the art and science of crafting enduring brand strategies.

Tisha Oehmen, a trailblazer in the field of brand strategy, invites you to join her on a quest to unravel the mysteries of what truly makes a brand stand the test of time. ‘Finding Brand’ is not merely a blog; it’s a treasure trove of expert insights, actionable advice, and a roadmap to navigate the complexities of brand development. Whether you’re a seasoned marketing professional or a budding entrepreneur, Tisha’s wealth of experience and knowledge shines through in every post.

Delve into a curated collection of articles that delve into the nuances of brand strategy, providing practical tips, industry trends, and thought-provoking analyses. Tisha’s approach goes beyond conventional wisdom, offering a fresh perspective on the dynamic interplay of branding and consumer psychology. As you navigate through the blog, you’ll discover a wealth of resources aimed at empowering you to create a brand that not only captivates but endures in the minds of your audience.

But the journey doesn’t stop at the blog. Tisha Oehmen extends her expertise through two acclaimed books, forming a holistic approach to brand discovery. These books serve as companions, offering in-depth exploration and a deeper understanding of the principles discussed in ‘Finding Brand.’

Whether you’re seeking inspiration, guidance, or a roadmap to revitalize your brand strategy, ‘Finding Brand’ is your beacon in the world of branding. Join Tisha Oehmen on this immersive exploration, where each post is a step closer to unraveling the secrets of timeless brand creation and leaving a lasting impact on your audience.

About Paradux Media Group

We’re a creative marketing agency that believes in doing things the human way.

From our office on Main Street in Eagle Point, Oregon, we’ve spent over 18 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.

We don’t do cookie-cutter.

Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.

Book a complimentary consultation → or just give us a quack—we’d love to hear your story.

PreservingGoodwill

Preserving Goodwill: Business Goodwill Strategies Inspired by Harvest Season

There's more to the Brand Book Tutorial Series, but this week, a small detour. We belong to a CSA (Community Supported Agriculture), and every week a box of fresh produce...
BRANDBOOK2

Writing the Brand Manifesto and Brand Tagline for the Brand Book

Now that you've had the opportunity to get acquainted with your Brand for your Brand Book, it's time to roll up your sleeves and write (or include) your Brand Manifesto...
brand book3

Articulate the Brand Personality for the Brand Book

Now that we've created our list of keywords and established the relationship between them, it's time for our next step in how to make a Brand Book and develop our...
Brand Book

What’s the Difference: Brand Book vs. Brand Guidelines vs. Brand Bible vs. Identity Guidelines

A brand book, brand bible, brand guidelines, or identity guidelines is essential for businesses to maintain a consistent and strong brand identity. Beautiful brand books serve as a comprehensive guide...
Identify Your Brand Essence

Identify Your Brand Essence

Once you've identified your brand and brand book keywords, it's essential to test them and demonstrate their relationship to your brand position to create your brand essence. From our last...
brand keywords

Identify Your Brand Position by Using Brand Keywords

With your Brand's history complete with the brand book, it's time to start distilling the keywords for your Brand. If you haven't done this exercise yet, a Word Cloud is...
brand history

Brand History: Start at the Beginning of the Brand Book

As I mentioned in the last post, we will build our sample Brand Book on the Rubber Duckie Brand. The reasons for choosing this Brand over any other are varied....
the brand book

The Heavens Parted and Delivered the Brand Book

In December, I wrote a quick blog post called "Does Your Brand Have a Brand Book?" in response to The Santa Brand Book from Quietroom. Since then, that post has been...
Managing Your Website with WordPress: Regain Control and Strengthen Your Brand

Managing Your Website with WordPress: Regain Control and Strengthen Your Brand

Websites are an essential part of your business's online presence. Yet, too many business owners share unsettling stories about being held hostage by their website service providers. Managing your website...
Website Consolidation for Improved SEO: A Strategy for Business Owners

Website Consolidation for Improved SEO: A Strategy for Business Owners

It might look a little different than before, but rest assured, it's still the same Paradux Media Group, you know. We recently decided to consolidate multiple websites, bringing all our...
How Perceptual Maps Can Help Strengthen Your Brand

How Perceptual Maps Can Help Strengthen Your Brand

When thinking about your competition, you must recognize what they offer. You likely know, often better than your customers, what kind of service or product they provide. Using tools like...
How the American Dream Can Shape Your Brand

How the American Dream Can Shape Your Brand

The American Dream in branding is more than just a concept of success—it's about opportunity, perseverance, and staying true to your values. Many entrepreneurs have faced significant challenges, built businesses...
What's Your Competitive Landscape? Identifying Market Gaps with Perceptual Mapping

Maximize Your Competitive Market Positioning with Perceptual Mapping

In today's competitive market, finding your brand's unique niche is crucial for long-term success. One effective strategy for refining your competitive market positioning is using a perceptual map. This tool...
Handling Negative Brand Press: Strategies for Protecting Your Reputation

Handling Negative Brand Press: Strategies for Protecting Your Reputation

Your brand will occasionally face negative press, no matter how careful you are. Whether due to a misstep, competitive jealousy, or simply being a target because of your success, handling...
Cause Marketing for Brands: Harnessing Social Media for Good

Cause Marketing for Brands: Harnessing Social Media for Good

Cause marketing is most effective when it feels authentic, timely, and genuinely aligned with a brand’s values. Today’s strongest examples go beyond surface-level donations and focus on meaningful action. Brands...
Building Trust and Brand Recognition with a Strong Logo

Building Trust and Brand Recognition with a Strong Logo

Your logo is the cornerstone of your brand's visual identity and plays a crucial role in building brand trust and recognition. It's more than just a graphic design—your logo represents...
Branding Lessons from Trees: Embracing Branding Evolution

Branding Lessons from Trees: Embracing Branding Evolution

Although marketers often talk about brands as if they are fixed and unchanging, branding evolution is a natural and necessary process. Like trees, brands must grow, adapt, and evolve to...
A Cup of Tea for Your Brand: Building a Strong Brand Development Strategy

A Cup of Tea for Your Brand: Building a Strong Brand Development Strategy

Have you ever watched how a tea bag slowly transforms into a cup of hot water? This is a perfect metaphor for a brand development strategy. Just as tea spreads...
5 Must-Know Reasons Businesses on Facebook Thrive

5 Must-Know Reasons Businesses on Facebook Thrive

I've spent the week discussing with business owners why their brands should be on Facebook. More businesses are joining every day, but if you're still on the fence, here are...