Finding Brand

Tisha OehmenMy name is Tisha Oehmen, and I’m the Chief Branding and Operations Officer for Paradux Media Group. I just wanted to take a second to say hello and welcome you to “The Pond” and to the Finding Brand blog. Finding Brand is dedicated to helping you improve your brand, strengthen your marketing, and find inspiration in a group of like-minded individuals.

You might also be interested in checking out Tisha’s books if you’re enjoying the blog.

<a href="" target="_blank">Photo Credit: jvee16</a>

A Declaration of Passion

I have talked a lot throughout this blog about the power of a manifesto, why they are important, and how to draft them. However, I was talking with a client this week and I described it, for the first time, as a “Declaration of Passion.” Moreover, in that moment, the somewhat nebulous concept became clear and… Read More

photo credit <a href="" target="_blank">Tuyenktra</a>

How a Creative Ad Agency Can Save You Time and Money

I don’t think that there is anyone in business today that isn’t interested in saving both time and money. Yet many small business and mid-sized businesses miss one of the single best methods for saving time and money when they fail to work with a creative ad agency. There are lots of reasons that go into… Read More

photo credit: <a href="" target="_Blank">Marketing Sherpa</a>

Marketing Budget Template

It is imperative that a business proactively set a marketing budget for their business. The reason is simple, if you don’t set a budget and make a plan, you will instead make a series of small, and at the time, inconsequential  choices to promote your business that are both costly and ineffective. At the end of… Read More


Top 15 Finding Brand Blog Posts in 2012

I have a confession to make, somehow I blinked and January was G-O-N-E! Has that ever happened to you? I had intended to do another recap of the most popular blog posts on the Finding Brand Blog in early January. But, it appears that ship has sailed. So, a month late, here’s the annual recap… Read More

brand narrative

The Power of the Brand Narrative in the Brand Book

There is considerable power in a brand narrative, as a brand building strategy for aligning stakeholders and creating consistent messaging. In my experience, a good brand narrative is the superior force multiplier – and storytelling branding is profoundly influential. This is because people naturally want to be part of something bigger, they want to matter,… Read More

strategic marketing vision

Strategic Marketing Vision

Marketing is one of those tricky fields. It bridges the gap between strategy and execution. It’s equally at home either in the Boardroom as an outgrowth of strategy, as it is in the Human Resources Suite, as a compliment to internal culture, and of course, in the Business Development group as a business acquisition plan. Strategic Marketing… Read More

Video thumbnail for youtube video 5 Things You Must Do as a Brand Manager - Paradux Media Group

5 Things You Must Do as a Brand Manager

Being a Brand Manager in today’s world isn’t easy. But it’s one of the most important jobs that exists in the Marketing Department — if not the Company. The reason is, the Brand Manager is the first and last line of defense for the brand. To successfully fulfill your duties as Brand Manager, these are… Read More

photo credit: <a href=" target="_Blank">Wikipedia</a>

Being Part of It Matters

Ever notice how there’s something special that happens during a live show, something that simply can’t be bottled and captured? How you just “had to be there”? That’s because, as humans, we want to be part of something special, part of a story, a narrative. And being at a live show represents a once-in-a-lifetime opportunity… Read More

photo credit <a href="" target="_blank">noluckmurphy</a>

Marketing Techniques for Brand Creation

In today’s world, a brand is created through the careful execution of marketing techniques. Those marketing techniques incorporate both online and offline tactics designed to increase word of mouth, reputation, and buzz. Right now, we are about to enter the season where many of the national brands execute marketing techniques they have been planning and strategizing for… Read More


Managed Web Hosting Matters for Business Sites — It’s Your Brand’s Reputation

When we think about marketing — the first, and last thought should be your website, your website should be the place your marketing starts. The place you convert a prospect to a sale. Yet so many business owners I talk with don’t have managed web hosting. They  hate their website hosting provider, can’t reach them,… Read More


3 Questions to Ask for Marketing Success

Internal politics are often the bane of any Marketing Manager’s existence.  There is always a strong undercurrent at most marketing conferences where Marketing Managers try to figure out how to get a “seat at the table”. If you are in that category — you need to read Nirmalya Kumar’s book, Marketing as Strategy.  It attacks the marketing framework from… Read More