Embark on a captivating journey into the intricate realm of branding with Tisha Oehmen’s insightful blog, ‘Finding Brand.’ Beyond the ordinary, this blog serves as a comprehensive guide, offering not just a glimpse but a profound exploration into the art and science of crafting enduring brand strategies.
Tisha Oehmen, a trailblazer in the field of brand strategy, invites you to join her on a quest to unravel the mysteries of what truly makes a brand stand the test of time. ‘Finding Brand’ is not merely a blog; it’s a treasure trove of expert insights, actionable advice, and a roadmap to navigate the complexities of brand development. Whether you’re a seasoned marketing professional or a budding entrepreneur, Tisha’s wealth of experience and knowledge shines through in every post.
Delve into a curated collection of articles that delve into the nuances of brand strategy, providing practical tips, industry trends, and thought-provoking analyses. Tisha’s approach goes beyond conventional wisdom, offering a fresh perspective on the dynamic interplay of branding and consumer psychology. As you navigate through the blog, you’ll discover a wealth of resources aimed at empowering you to create a brand that not only captivates but endures in the minds of your audience.
But the journey doesn’t stop at the blog. Tisha Oehmen extends her expertise through two acclaimed books, forming a holistic approach to brand discovery. These books serve as companions, offering in-depth exploration and a deeper understanding of the principles discussed in ‘Finding Brand.’
Whether you’re seeking inspiration, guidance, or a roadmap to revitalize your brand strategy, ‘Finding Brand’ is your beacon in the world of branding. Join Tisha Oehmen on this immersive exploration, where each post is a step closer to unraveling the secrets of timeless brand creation and leaving a lasting impact on your audience.
What’s Your Logo Saying About Your Brand?
Logo. Your brand needs one. It represents your company, it communicates the subtext of your brand in one nice, neat, package. Ada Stoy defines a logo by saying ,”A logo is not just a piece of graphics – it is something that echoes a business’s brand through the use of symbols, fonts, images, colors, and…
Branding Lessons from Trees
Although as marketers, we tend to talk about brands in never-changing absolutes – the reality is that brands evolve. They adapt. They grow. Their roots spread deeper and their ideals reach ever-higher reaching for loftier and more audacious goals – not unlike trees spreading their branches toward sunlight. Just like trees, brands need to morph, to…
3 Must-Not-Miss Components for a Non-Profit Brand
Soliciting donations is hard work for any non-profit and it’s often made all the harder because the non-profit has not laid the appropriate groundwork in creating their brand image. This oversight usually ends up costing them donations in the long run. While non-profits need to create a brand to the same degree every other business…
Starbucks without Limitations
By now you’ve probably heard that Starbucks has introduced a new logo, with intentions of moving into the realm of Apple and Nike — a logo without words. It’s a bold move, and one that not many companies have the brand equity to pull off – however, given Starbuck’s significant marketshare they are positioned better…
Preparing Your Brand for the Stage
Have you ever stopped to think about how often your is on stage in the public eye? It’s ALWAYS on stage. It never takes a break, it never retreats to the dressing room, and it certainly never blends into the audience. It’s always displayed alone on the stage under the glaring unforgiving spotlight. Your brand needs…
Your Brand is the Extra Mile
You know those moments, where you intentionally choose to go the extra mile? Do something unexpected to ensure that your customer has an experience second to none? It’s in those moments that your brand begins to take flight and to transform from the expected into the memorable. Rather than waiting until the “mood strikes” why…
Why Should I Care About Your Offer?
Is your business volume not quite where you’d like to see it right now? Thinking of doing some advertising to drive traffic to your business? Great idea! But before you get too crazy, please stop to consider why the consumer should care. Ask yourself, if I were the consumer, “Why do I need Hep Five?”…