Embark on a captivating journey into the intricate realm of branding with Tisha Oehmen’s insightful blog, ‘Finding Brand.’ Beyond the ordinary, this blog serves as a comprehensive guide, offering not just a glimpse but a profound exploration into the art and science of crafting enduring brand strategies.
Tisha Oehmen, a trailblazer in the field of brand strategy, invites you to join her on a quest to unravel the mysteries of what truly makes a brand stand the test of time. ‘Finding Brand’ is not merely a blog; it’s a treasure trove of expert insights, actionable advice, and a roadmap to navigate the complexities of brand development. Whether you’re a seasoned marketing professional or a budding entrepreneur, Tisha’s wealth of experience and knowledge shines through in every post.
Delve into a curated collection of articles that delve into the nuances of brand strategy, providing practical tips, industry trends, and thought-provoking analyses. Tisha’s approach goes beyond conventional wisdom, offering a fresh perspective on the dynamic interplay of branding and consumer psychology. As you navigate through the blog, you’ll discover a wealth of resources aimed at empowering you to create a brand that not only captivates but endures in the minds of your audience.
But the journey doesn’t stop at the blog. Tisha Oehmen extends her expertise through two acclaimed books, forming a holistic approach to brand discovery. These books serve as companions, offering in-depth exploration and a deeper understanding of the principles discussed in ‘Finding Brand.’
Whether you’re seeking inspiration, guidance, or a roadmap to revitalize your brand strategy, ‘Finding Brand’ is your beacon in the world of branding. Join Tisha Oehmen on this immersive exploration, where each post is a step closer to unraveling the secrets of timeless brand creation and leaving a lasting impact on your audience.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
Trends for Marketing in 2020
It’s hard as marketers to get far enough out of the day to day to observe trends materializing to influence our ability to do our jobs, much less think about marketing in 2020. But the difficulty not withstanding, the future of our brands depends on it. As often as possible, we must get out of…
Brand Smart with These 6 Factors
Brand smart — that’s what we’re all trying to do right? Create an amazing brand, while spending less money, and getting amazing results. Sounds daunting? Nothing to worry about. You’ve got everything you need to Brand Smart already at your fingertips. And just to help out and make it a little easier, I’ve complied the…
What is a Brand?
What is a Brand? is a question that gets asked out loud infrequently — but one that I suspect is often on people’s minds, but they are too embarrassed to ask. So, I thought I’d take a few moments on this post to answer the unasked question. What is a Brand? There are lots of…
4 Critical Components to Successful Brand Management
Brand Management can cause all but the most serious marketing professionals to blanch. Mostly because the phrase “Brand Management” sounds like an obscure, highly technical body of knowledge. To make matters worse, the normal online resources for learning about a concept do a poor job explaining what it is. But the reality is that successful…
The One Marketing Tool You Can’t Afford to Live Without-the Marketing Calendar
Marketing is equal parts science and art. It’s about being nimble enough to take advantage of opportunities that present themselves. And most of all, great marketing is about planning. There are many tools available to aid your planning, but hands down, no question about the very, very best marketing tool you can’t afford to live without is…a…
The 3 Essential Elements to Creating a Memorable Brand
Having a memorable brand is almost always goal number one. There are three elements in almost every memorable brand out there in the mainstream. And for all you who are in pursuit of your memorable brand, here are the three essential elements you’ll need to pay attention to in order to make your memorable brand…
5 Marketing Lessons Derived from KONY 2012
I’m sure you’re going to get sick of seeing this KONY 2012 video everywhere in the next few months, I hope. https://www.youtube.com/watch?v=Y4MnpzG5Sqc And regardless of the way the KONY 2012 Invisible Children’s organization behind it distributes its money, it’s a fascinating, ongoing, lesson in the way that social media allows average individuals to flex their…
Coordinate Your Advertising with a Marketing Strategy Reset
Do you feel like your marketing plan lacks strategy? Or perhaps you’ve been doing the same things year after year without considering if there are more effective ways to market your business. Regardless of your reason, it’s not uncommon for business owners to realize they need a marketing strategy reset to overhaul their advertising and…
Marketing the Evolutionaries Way
There’s a new book out by Randy Harrington and Carmen Voilleque called “Evolutionaries: Transformational Leadership: The Missing Link in Your Organizational Chart.” Randy and Carmen are brilliant, inspirational, and most of all, observant. They are consultants by trade, and any organization lucky enough to work with one or both of these individuals is vastly better…
Your Brand is About Emotion
I know I’ve talked about it in the past, but it bears repeating, your brand is entirely about evoking an emotional response…we buy from brands we like. In fact, if your brand invokes anything less than passion, you’re missing the mark and that means you’re missing opportunity. While I work with, and talk about, this…
The Secret to a Great Brand is Just One Thing
http://youtu.be/ml-xI1jbu_U Know what the secret to a great brand is? One thing – just one thing. Focusing on one thing when branding for nonprofits is admittedly the hardest part of creating an amazing brand. The trick, as Jack Palance in “City Slickers” reveal, is figuring out what your “One Thing” is. It’s going to take…
The Spectrum of Digital Control: Rented, Leased, and Owned Land
In 2012, businesses went “dark” to protest censorship, realizing for the first time how fragile their digital existence could be. Today, the threat to your business isn’t usually government censorship; it is the platform you build on. Most business owners understand that social media is “rented land.” Still, fewer realize that building a website on…
B2B Branding Implications
Usually, when we talk about branding, we talk about B2C (business-to-consumer) companies and specific products, but we should also speak about B2B branding. If you’ve been following this blog for a long time, we believe all branding can favor every business, whether a product, service, B2C branding, or B2B branding. B2B Branding Makes Sense The…
Top 10 Finding Brand Blog Posts in 2011
I always enjoy reading the “top posts” posts on other blogs, so I thought it might be interesting (and timely) to take a quick look at the top 10 most viewed posts on the Finding Brand Blog for 2011. So, without further ado — here they are.
The Year in Review 2011
As we wrap up another year on the Pond, we want to start with a heartfelt thank you. A BIG thank you from all of us at Paradux Media Group for subscribing to our emails, reading them, sharing them, and staying connected with us throughout 2011. This year review 2011 represents one of our most…
Creating a Brand in a Tough Economic Environment
I don’t have to tell you that the economy in the last few years has been tough for a brand. We’ve all lived through it, and if you’re still in business you’ve figured out how to survive in this economic environment, it was probably a combination of intention, a little luck, and a strong brand position.…
Online Retailer Ups the Stakes for Local Shops (sort of)
Last week, Amazon announced version 1.2.1 of its Price Check mobile app—an update that pushed the conversation around online retailer competition into an entirely new spotlight. The premise is simple: while shopping in a local store, you can scan a barcode or enter a product name into the app to find Amazon’s price. The twist?…
The Real Purpose for Press Releases
OK, I’m going to let you in on a little secret… Press releases aren’t just for inviting reporters to press conferences anymore. In today’s fast-paced, digital-first media environment, the purpose of press releases has evolved in a big way. Time-strapped journalists now use them as a starting point for research, as background context, and in…
Two Big Shop Local Events Set for November
As November approaches, two major shop local events are gearing up to make a significant impact on communities and small businesses nationwide. While each event has its own purpose, both tap into a growing cultural shift—a renewed awareness of buying local, supporting hometown businesses, and taking a closer look at where our money goes. Bank…
Setting Business Planning Goals: Why Dreaming Matters
I came across this quote this morning, and it stopped me in my tracks: “We’ve got to have a dream if we are going to make a dream come true.” ~Denis Waitley It’s a simple line, but it’s a powerful reminder of something we often forget: planning isn’t just about charts, calendars, or task lists.…
