Finding Brand

Tisha OehmenMy name is Tisha Oehmen, and I’m the Chief Branding and Operations Officer for Paradux Media Group. I just wanted to take a second to say hello and welcome you to “The Pond” and to the Finding Brand blog. Finding Brand is dedicated to helping you improve your brand, strengthen your marketing, and find inspiration in a group of like-minded individuals.

You might also be interested in checking out Tisha’s books if you’re enjoying the blog.

ducks-flying
sales-funnel

Your Sales Funnel is then #1 Reason You Don’t Have More Clients!

Let’s talk for a minute about leads and the sales funnel. We all get leads, but it’s what we do with them that matters (AKA do you have a sales funnel?). How well are we following up on them? How well are we creating a relationship with them? The reality is that the first time… Read More

Photo Credit: <a href="https://flic.kr/p/ne52ak" target="_blank">tdlucas5000</a> via Flickr

Let’s talk Vision and Mission for a Moment

“If you don’t know where you’re going, any road will take you there.” is a lyric in George Harrison’s song, “Any Road”. While this certainly true in many aspects of our lives, nowhere is it more true than in business. This is why, having a compellingly written Vision and Mission Statement is so critical. They help… Read More

Choosing Your Target Audience   Paradux Media Group

Choosing Your Target Audience

If you missed my presentation on the 5 Days to Kickstart Your Consultancy Business, I’ve made it available for you here below. Enjoy! Get your free gifts by clicking here! Video Transcript: Hi there. I understand you’re thinking about or have just started a consultancy business. How exciting for you, this is the exact right moment… Read More

Social Media Privacy and Advertising

Social Media Privacy and Advertising

Video Transcript Hi there.  How are you today? Hey, I wanted to take just a few minutes today to talk a little bit about a question I get asked a lot and that is, “How does social media privacy interact with advertising and where’s the line and what are my options?”  I thought it would… Read More

kickstart-consultancy-business

5 Days to Kick Start Your Consultancy Business

Do you have a consultancy business? Coach? Mentor? Counselor? Mastermind Leader? I know for a lot of consultants, while they are amazing at helping others identify what’s not working and fix it — it’s MUCH harder when it’s your own business. (OK — I know this from personal experience.) For some reason, when it’s our own… Read More

brand books examples

Brand Books Examples – Vote for Your Favorite!

Brand books examples aren’t the easiest to find, but if you’re trying to write your own brand book — find them you must. I’ve been a long time collector of brand books examples since well before I started writing my book, Finding Brand: The Brand Book Tutorial, which shows elements from real brand books and… Read More

Video thumbnail for youtube video Promotional Calendar Template [VIDEO] - Paradux Media Group

Promotional Calendar Template [VIDEO]

Promotional Calendar Template Transcription Hi, I’m Tisha Oehmen from Paradux Media Group, and I thought it might be something fun today to mix things up, if I did a Google hangout rather than just typing into the blog post. I wanted to talk specifically about a promotional marketing calendar and why it’s something that you… Read More

brand narrative

What is a Brand Narrative?

I often get asked,  “What is a Brand Narrative”? And the answer is simply your brand story. It’s both the history of and the future focus for your business. All tied up in one tight strategy. What is a brand narrative doing for my business? Simply put, your brand narrative provides context to your team, continuity… Read More

best brand book examples

Best Brand Book Examples List

Often, the best brand book examples are the ones that you can find.  Other times, the best brand book examples are the ones closest to your industry. And still other times, the best brand book examples are the ones that are most closely aligned with your ideology. So what are the BEST brand book examples,… Read More

5-insane-but-true-tihings-about-marketing-for-small-business

5 Insane (but true) Things About Marketing for Small Business

Marketing for Small Business is not for the feint of heart. As any small business owner knows, there are so many competing demands for your time and attention, that marketing your business often falls to the bottom of your list — although rightfully it should be the highest item on the list. Here are 5… Read More

brand-thrice

Brand Once, Brand Twice: 3 Reasons Why You Shouldn’t Brand Thrice

Branding your company the first time always seems hard enough. Yet after a few years, your brand inevitably goes through a “growing up period”. In this phase, we see brands literally grow from “young” and “immature” to more “grown-up”. This is a natural evolution of your brand — and it happens to most all brand… Read More

marketing problem = focus

How To Solve Your Biggest Marketing Problem

Let’s face it, we all have marketing problems. But what if you could solve your biggest problem with little effort and little cost? Would you be interested? Of course you would. That’s just good business sense. Now, what if I told you the single biggest marketing problem you have is something MOST businesses suffer from,… Read More

Video thumbnail for youtube video Scarecrow - Uncategorized - Paradux Media Group

The Scarecrow – Chipotle’s Brilliant Branding Commercial

I talk a lot about telling your story and letting your audience both get to know you, and to affiliate with your business, based on their resonance with that story. But rarely do we get to see the story so clearly and compelling told as Chipotle just did with their The Scarecrow video! If you haven’t seen… Read More

bill-meyer

Tisha Oehmen’s Interview with Bill Meyer about Finding Brand

I had a great opportunity to sit down with Bill Meyer this morning,  on his Radio Show that airs on KMED 1440, to talk about my new book, Finding Brand: The Brand Book Tutorial. We had a great talk about: The differences between advertising and branding. Why branding matters to businesses of all sizes – from… Read More

URI Cover Scan

Upper Rogue Independent: Local Author Writes ‘Finding Brand’

The Upper Rogue Independent just published an article about the book, Finding Brand: The Brand Book Tutorial. If you didn’t get a chance to read the article, here it is for your reading pleasure: Branding! Everyone has heard the term, not everyone knows what it specifically means. Now those who do no know, have a… Read More

get-the-book

150th Finding Brand Post and a Big Announcement!

Can you believe it? This is the 150th post of the Finding Brand blog! What a ride it’s been. When I started the Finding Brand Blog, it was with the intention of demystifying marketing and branding. I think this blog has been successful in that endeavor. And throughout the years, you’ve shared with me what… Read More

7917751832_6957f7aa09_m

Sugary-Sweet or Saccharine? Sugarpova and Vanilla Air

Two interesting pieces of sugary branding news out today — Maria Sharapova is apparently considering legally changing her name to be Maria Sugarpova for the duration of the U.S. Open to bring attention to her candy line, Sugarpova. (The Guardian) AirAsia Japan is changing their name to Vanilla Air. (Economic Times) Sharapova’s Sugarpova is a… Read More

photo credit <a href="http://www.flickr.com/photos/travel2dot0/5408326518" target="_Blank">Travel 2.0 via flickr</a>

Branding in a Multi-Media World

As I was looking for a picture to pair with my last post, Why Branding Matters for Businesses of All Sizes, I came across a photo set from Troy Thompson (Travel 2.0) on Flickr and was struck by the strong visual he created to demonstrate the implications of branding in a multi-media world. We all know advertising… Read More