Finding Brand

Tisha OehmenMy name is Tisha Oehmen, and I’m the Chief Branding and Operations Officer for Paradux Media Group. I just wanted to take a second to say hello and welcome you to “The Pond” and to the Finding Brand blog. Finding Brand is dedicated to helping you improve your brand, strengthen your marketing, and find inspiration in a group of like-minded individuals.

You might also be interested in checking out Tisha’s books if you’re enjoying the blog.

ducks-flying
branding your business

Branding Your Business in 5 Steps

Thinking about branding your business? Are you worried it will be too hard and too difficult? There’s no reason it needs to be either difficult or hard. What are you waiting for? You can create a world-class brand in just 5 easy steps. 1. Create your branding vision The first thing to do is to decide what… Read More

Big Idea Marketing Super Bowl 2015

Super Bowl 2015 – The Year of Big Idea Marketing

This probably won’t surprise you — but I watched the Super Bowl 2015 ONLY for the commercials. I don’t particularly care who is playing – or how they play. But the commercials? I’m all in! What I loved about Super Bowl 2015 (and Super Bowls in general) is that it seems to be the one time of year when… Read More

<a href="https://flic.kr/p/98Lcy8">photo credit bixentro via Flickr</a>

Creating Likeability in Your Brand

If I’ve said it once, I’ve said it at least 1,000 times — people do business with brands they LIKE. And the truth is, it’s more than just something I say, it’s a fact. We seek out businesses we LIKE to do business with. Our first goal, when we take on a new client, is… Read More

photo credit: <a href="https://flic.kr/p/dV5KXX" target="_blank">mkhmarketing via Flickr</a>

6 Crucial Tactics for Small Business Success in 2015

Ready to make 2015 the best year for your business? No question, marketing your small business has fundamentally changed in the last  years. If you haven’t changed your marketing tactics in relation to those changes, now is the time. Here are 6 crucial tactics that will help your small business succeed in 2015. 1. Social… Read More

Photo credit: <a href="https://www.flickr.com/photos/89228431@N06/11220931254/in/photolist-nrzjH-i6ycVY-do8JmY-bJhGLX-bJhGSF-6abDQf-bvnVoY-nVn1YY-hWX3qc-8RE5P8-8RHea5-8RE7WB-8RHg1N-8RE8n8-zDUXB-9EWrcA-9ETv5T-fgwiyU-5SGUcS-79GtRn-dPoMgW-o4ZHuD-mTHndg-9aZX7e-5LaoaK-oMkMMp-jR1PuL-atvnG7-9JvstH-p4PThZ-9ETvhc-fgwgMC-bJhGPD-8XSJbv-n2y12t-cuYoEC-9yRdDT-z3b64-fgh3U4-fgh3rT-fgh4Fa-fgwfxh-9bAT6E-bJhJeZ-8ZuBJt-7JetdT-Bf1yg-bvnUJq-8W1LCP-bvnXcw">reynermedia via Flickr</a>

Strategy is SO Important!

Remember the lyric, “If you don’t know where you’re going, any road will take you there.” from the George Harrison song “Any Road”? Well, it’s especially true in business. But the cold-hard reality is that getting out of the day-to-day and into the strategy mode can be quite difficult. It takes discipline, and it takes dedication…. Read More

Lady Biz Giveaway Banner

Free Business Mentoring – Limited Time!

Are you trying to make a difference in the world through your business? Do you wish you had an expert person in your corner to whisper advice in your ear? Do you wish you had that strategist to call on when you need some help? What if you could get “real deal” business-building advice from… Read More

photo credit H.Adam via Flickr

Are You Ready to Breakthrough in 2015?

What’s your goal for 2015? To breakthrough to 5 Figures? 6 Figures? 7 Figures? or more? If you want to position your business for a big breakthrough in 2015, NOW is the time to get started! There’s not a minute to lose! Do you know that a business with a solid brand can command a 9.45% PREMIUM * on all… Read More

A rose by any other name would smell as sweet

Considerations When Re-Naming Your Business

Name changes always such a hard thing to manage. There are the external considerations to weigh – customers/clients perceptions, the community’s perception, and what your competition is doing. And there are internal considerations to weigh – what message will the name of the business send internally, and how it affects the staff? The piece that… Read More

sales-funnel

Your Sales Funnel is then #1 Reason You Don’t Have More Clients!

Let’s talk for a minute about leads and the sales funnel. We all get leads, but it’s what we do with them that matters (AKA do you have a sales funnel?). How well are we following up on them? How well are we creating a relationship with them? The reality is that the first time… Read More

Photo Credit: <a href="https://flic.kr/p/ne52ak" target="_blank">tdlucas5000</a> via Flickr

Let’s talk Vision and Mission for a Moment

“If you don’t know where you’re going, any road will take you there.” is a lyric in George Harrison’s song, “Any Road”. While this certainly true in many aspects of our lives, nowhere is it more true than in business. This is why, having a compellingly written Vision and Mission Statement is so critical. They help… Read More

Choosing Your Target Audience   Paradux Media Group

Choosing Your Target Audience

If you missed my presentation on the 5 Days to Kickstart Your Consultancy Business, I’ve made it available for you here below. Enjoy! Get your free gifts by clicking here! Video Transcript: Hi there. I understand you’re thinking about or have just started a consultancy business. How exciting for you, this is the exact right moment… Read More

Social Media Privacy and Advertising

Social Media Privacy and Advertising

Video Transcript Hi there.  How are you today? Hey, I wanted to take just a few minutes today to talk a little bit about a question I get asked a lot and that is, “How does social media privacy interact with advertising and where’s the line and what are my options?”  I thought it would… Read More