Embark on a captivating journey into the intricate realm of branding with Tisha Oehmen’s insightful blog, ‘Finding Brand.’ Beyond the ordinary, this blog serves as a comprehensive guide, offering not just a glimpse but a profound exploration into the art and science of crafting enduring brand strategies.

Tisha Oehmen, a trailblazer in the field of brand strategy, invites you to join her on a quest to unravel the mysteries of what truly makes a brand stand the test of time. ‘Finding Brand’ is not merely a blog; it’s a treasure trove of expert insights, actionable advice, and a roadmap to navigate the complexities of brand development. Whether you’re a seasoned marketing professional or a budding entrepreneur, Tisha’s wealth of experience and knowledge shines through in every post.

Delve into a curated collection of articles that delve into the nuances of brand strategy, providing practical tips, industry trends, and thought-provoking analyses. Tisha’s approach goes beyond conventional wisdom, offering a fresh perspective on the dynamic interplay of branding and consumer psychology. As you navigate through the blog, you’ll discover a wealth of resources aimed at empowering you to create a brand that not only captivates but endures in the minds of your audience.

But the journey doesn’t stop at the blog. Tisha Oehmen extends her expertise through two acclaimed books, forming a holistic approach to brand discovery. These books serve as companions, offering in-depth exploration and a deeper understanding of the principles discussed in ‘Finding Brand.’

Whether you’re seeking inspiration, guidance, or a roadmap to revitalize your brand strategy, ‘Finding Brand’ is your beacon in the world of branding. Join Tisha Oehmen on this immersive exploration, where each post is a step closer to unraveling the secrets of timeless brand creation and leaving a lasting impact on your audience.

About Paradux Media Group

We’re a creative marketing agency that believes in doing things the human way.

From our office on Main Street in Eagle Point, Oregon, we’ve spent over 18 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.

We don’t do cookie-cutter.

Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.

Book a complimentary consultation → or just give us a quack—we’d love to hear your story.

Whois Lookup

Whois the Owner of Your Online Presence?

One of the most valuable assets your brand has is it's online location, AKA domain name, URL, website address, or www. It's the very identity of many businesses (amazon.com) and...
Approaches to Brand Architecture

Approaches to Brand Architecture

Let's talk for a few minutes about brand and brand architecture. Brand, as we know, refers to all the externally and internally focused language, position, and imagery for a given...

Email List Building Techniques Influence Your Brand Reputation

OK, confession first -- because we work hard to build legitimate double-opt-in lists for our business and our clients, I'm more militant about this than the average person might be,...
What is a Brand Book

What is a Brand Book?

What is a Brand Book? Why do I need a Brand Book? What goes into a Brand Book? All of these are legitimate questions that many marketers struggle with. At...
A Declaration of Passion

A Declaration of Passion

I have talked a lot throughout this blog about the power of a manifesto, why they are important, and how to draft them. However, I was talking with a client this...
How a Creative Ad Agency Can Save You Time and Money

How a Creative Ad Agency Can Save You Time and Money

I don't think that there is anyone in business today that isn't interested in saving both time and money. Yet many small business and mid-sized businesses miss one of the single...
Marketing Budget Template

Marketing Budget Template

It is imperative that a business proactively set a marketing budget for their business. The reason is simple, if you don't set a budget and make a plan, you will...
5 Ways to Know it's Time to Change Your Brand Logo

5 Ways to Know it’s Time to Change Your Brand Logo

A brand logo is often one of the most overlooked and neglected element for a brand. When they exist (and let's be honest -- they often don't) they are often...
SmallBUsinessMatters

Branding Tips for Small Businesses: 15 Lessons That Still Matter

Branding tips for small businesses should start with clarity, not decoration. A strong brand helps people understand who you are, what you stand for, and why your business is the...
BrandBook

The Power of the Brand Narrative in the Brand Book

A brand narrative has considerable power as a brand-building strategy for aligning stakeholders and creating consistent messaging. In my experience, a good brand narrative is the superior force multiplier -...
Strategic Marketing Vision

Strategic Marketing Vision

Marketing is one of those tricky fields. It bridges the gap between strategy and execution. It's equally at home either in the Boardroom as an outgrowth of strategy, as it...
Video thumbnail for youtube video 5 Things You Must Do as a Brand Manager - Paradux Media Group

5 Things You Must Do as a Brand Manager

Being a Brand Manager in today's world isn't easy. But it's one of the most important jobs that exists in the Marketing Department -- if not the Company. The reason...

Being Part of It Matters

Ever notice how there's something special that happens during a live show, something that simply can't be bottled and captured? How you just "had to be there"? That's because, as...
Marketing Techniques for Brand Creation

Marketing Techniques for Brand Creation

In today's world, a brand is created through the careful execution of marketing techniques. Those marketing techniques incorporate both online and offline tactics designed to increase word of mouth, reputation, and buzz....
hosting

Managed Web Hosting Matters for Business Sites — It’s Your Brand’s Reputation

When we think about marketing -- the first, and last thought should be your website, your website should be the place your marketing starts. The place you convert a prospect...
3Marketing

3 Marketing Strategy Questions Every Business Should Ask

Successful marketing doesn't begin with advertising, social media, or a new website. It begins with asking better questions. The right marketing strategy questions help businesses understand where opportunities exist, where...
MarketingPlan

How to Create an Annual Strategic Marketing Plan

  As the year draws to a close, now is the perfect time to think about setting your business up for success in the coming year. One of the most...
BrandNarrative

Why You Need a Brand Narrative

For thousands of years, humans have utilized stories provide context, meaning, and raison d’être in our lives. Our world is constructed of personal, community, institutional, and political narratives. Think for...
Data Implications for Marketing in 2020

Data Implications for Marketing in 2020

As we consider the major Trends for Marketing in 2020, think, just for a moment how much the data evolution from last two decades have impacted our world. There's no...
Trends for Marketing in 2020

Trends for Marketing in 2020

It's hard as marketers to get far enough out of the day to day to observe trends materializing to influence our ability to do our jobs, much less think about...