Embark on a captivating journey into the intricate realm of branding with Tisha Oehmen’s insightful blog, ‘Finding Brand.’ Beyond the ordinary, this blog serves as a comprehensive guide, offering not just a glimpse but a profound exploration into the art and science of crafting enduring brand strategies.

Tisha Oehmen, a trailblazer in the field of brand strategy, invites you to join her on a quest to unravel the mysteries of what truly makes a brand stand the test of time. ‘Finding Brand’ is not merely a blog; it’s a treasure trove of expert insights, actionable advice, and a roadmap to navigate the complexities of brand development. Whether you’re a seasoned marketing professional or a budding entrepreneur, Tisha’s wealth of experience and knowledge shines through in every post.

Delve into a curated collection of articles that delve into the nuances of brand strategy, providing practical tips, industry trends, and thought-provoking analyses. Tisha’s approach goes beyond conventional wisdom, offering a fresh perspective on the dynamic interplay of branding and consumer psychology. As you navigate through the blog, you’ll discover a wealth of resources aimed at empowering you to create a brand that not only captivates but endures in the minds of your audience.

But the journey doesn’t stop at the blog. Tisha Oehmen extends her expertise through two acclaimed books, forming a holistic approach to brand discovery. These books serve as companions, offering in-depth exploration and a deeper understanding of the principles discussed in ‘Finding Brand.’

Whether you’re seeking inspiration, guidance, or a roadmap to revitalize your brand strategy, ‘Finding Brand’ is your beacon in the world of branding. Join Tisha Oehmen on this immersive exploration, where each post is a step closer to unraveling the secrets of timeless brand creation and leaving a lasting impact on your audience.

About Paradux Media Group

We’re a creative marketing agency that believes in doing things the human way.

From our office on Main Street in Eagle Point, Oregon, we’ve spent over 18 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.

We don’t do cookie-cutter.

Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.

Book a complimentary consultation → or just give us a quack—we’d love to hear your story.

Assessing Your Marketing Efforts: Why Brutal Honesty is Key

Assessing Your Marketing Efforts: Why Brutal Honesty is Key

By Tisha Oehmen | December 13, 2010
I came across a tweet this morning from @DeeBlick that read: "Being painfully honest about where you wasted money on marketing is positive. Don’t repeat the same old lacklustre stuff....
Marketing Strategy
We’ve all heard the advice—you need to be able to describe your company and what you do in the time it takes to ride an elevator from one floor to another. Known as the "elevator pitch," this short and impactful introduction is essential for anyone looking to make a lasting impression. But even knowing its importance, creating an effective elevator pitch can be challenging. It takes time, practice, and careful refinement based on feedback. What Does Your Elevator Pitch Sound Like? Imagine a scenario where you've just been introduced to someone new. What would your conversation sound like? Him: "Hi, I’m Joe. What do you do?" Me: "It’s a pleasure to meet you, I’m Tisha, and I’m an owner at Paradux Media Group." Him: "Paradux, huh? What do you guys do?" Me: "We’re a traditional advertising agency that specializes in using social media—Facebook and Twitter—to expand our message and create positive word of mouth for our clients. We manage Facebook and Twitter accounts for businesses." Short, sweet, and most importantly, effective. In just 35 words, I’ve conveyed several key pieces of information: Paradux Media Group is an advertising agency, we have a unique specialty, why that specialty matters, and how we implement it. Structuring Your Elevator Pitch The goal of creating an effective elevator pitch is to communicate critical information clearly and concisely. Think of it as your business's introduction to the world. In my example, I’ve intentionally structured my pitch to spark curiosity, leaving the person wanting to know more. By doing so, I’ve set up the conversation to continue naturally, allowing me to expand on my business without launching into a long-winded explanation. If your business is more mainstream, you may need to work a little harder to craft a pitch that piques interest. But with some careful planning and wordplay, you can create an introduction that encourages follow-up questions and leaves a lasting impression. Steps to Creating an Effective Elevator Pitch Keep it Short and Relevant: An elevator pitch should be brief—ideally 30-60 seconds. Make sure you focus on the most important aspects of your business. Identify Your Unique Value: What sets your business apart from the competition? Highlight your unique selling proposition in your pitch. Craft a Hook: Include a statement that piques curiosity or invites the listener to ask more questions. This keeps the conversation going and gives you the chance to expand on your message. Practice: Practice makes perfect. Recite your elevator pitch out loud until it becomes second nature. The more comfortable you are with your pitch, the more natural it will sound. Listen and Refine: Pay attention to how people react to your pitch. Do they ask follow-up questions? Do they seem interested? Modify your pitch based on their feedback to ensure you’re delivering the most effective message. Building Your Brand with an Elevator Pitch When done well, creating an effective elevator pitch not only informs but also builds your brand. Every time you meet someone new, you have the opportunity to shape the narrative of what your business stands for. Your elevator pitch helps establish your company’s identity and leaves a memorable impression on those you meet. Take a few minutes now to think about how you want to introduce your business. What are the key points you want to convey, and how can you make it compelling enough to prompt further conversation? Practice it until it feels like second nature. Then, refine it over time based on feedback. With the right approach, your elevator pitch will help ensure your message is clear and impactful every time you meet someone new.

Creating an Effective Elevator Pitch

By Tisha Oehmen | December 10, 2010
We've all heard the advice—you need to be able to describe your company and what you do in the time it takes to ride an elevator from one floor to...
Brand Messaging
Facebook Marketing for Small Businesses: Why You Need to Be There

Facebook Marketing for Small Businesses: Why You Need to Be There

By Tisha Oehmen | December 8, 2010
The other day, I was chatting with someone whose experience with Facebook had been less than stellar. It felt like a meat market or a single scene, so she was...
Facebook Profile Management: Balancing Personal and Professional Lives

Facebook Profile Management: Balancing Personal and Professional Lives

By Tisha Oehmen | December 6, 2010
The worlds of our personal and professional lives are set on a collision course more strongly now than ever before, with the update to the Facebook profile management last night....
Professional Presence & Personal Branding
Online Advertising for Small Businesses: An Affordable Way to Spread Your Message

Online Advertising for Small Businesses: An Affordable Way to Spread Your Message

By Tisha Oehmen | December 3, 2010
Online advertising is an easy and inexpensive way to spread your message to your targeted audience. One of the most significant advantages of online advertising for small businesses is that...
Online Advertising
Pay it Forward in Business: A Simple Act with Big Impact

Pay it Forward in Business: A Simple Act with Big Impact

By Tisha Oehmen | December 1, 2010
Did you know today is the 2nd Annual Pay it Forward Day? This initiative spreads like wildfire on social media, with over 175,000 worldwide planning to "attend." You may be...
Customer Relationships
Email Marketing for Small Businesses: A Powerful Layer in Your Strategy

Email Marketing for Small Businesses: A Powerful Layer in Your Strategy

By Tisha Oehmen | November 29, 2010
Great marketing is about layering—creating multiple channels of communication that support each other and work together to build your brand. While we've talked about using traditional media to complement social...
Maximizing the Impact of Small Business Saturday: Strategies for Business Owners

Maximizing the Impact of Small Business Saturday: Strategies for Business Owners

By Tisha Oehmen | November 26, 2010
Have you heard of Small Business Saturday? It takes place on the Saturday after Thanksgiving, highlighting the importance of small businesses in our communities. Since its launch, Small Business Saturday...
Local Marketing
Building an Authentic Brand: The Power of Being Unselfish

Building an Authentic Brand: The Power of Being Unselfish

By Tisha Oehmen | November 24, 2010
As you work on creating a solid and impactful brand, one significant philosophy to consider is building an authentic brand that is unselfish. While this concept has always been important,...
Brand Personality
Showing Gratitude in Business: Why It Matters

Showing Gratitude in Business: Why It Matters

By Tisha Oehmen | November 22, 2010
As we approach the time of year when our thoughts turn to turkey dinners, family, and friends, it's also an appropriate moment to reflect on who we should thank within...
Customer Relationships
Humanizing Your Brand with Social Media: Why It Matters

Humanizing Your Brand with Social Media: Why It Matters

By Tisha Oehmen | November 19, 2010
I often sit with people who don't understand why anyone would care about trivial details—what someone's drinking, where they had lunch, or the fact that they just got in their...
Brand Personality
Why Customized Marketing Strategies Matter for Your Business

Why Customized Marketing Strategies Matter for Your Business

By Tisha Oehmen | November 17, 2010
You can read as many management and marketing blogs, books, and white papers as possible. You can talk to countless experts, listen to pundits, and attend all the classes on...
Marketing Strategy
Guerrilla Marketing Tactics for Small Businesses: Drive Online Traffic and Growth

Guerrilla Marketing Tactics for Small Businesses: Drive Online Traffic and Growth

By Tisha Oehmen | November 15, 2010
As much as I work in social media and use guerrilla tactics to spread messages within communities, I hadn't fully considered the potential of using guerrilla marketing tactics for small...
Local Marketing
Media Buying Strategies for Small Businesses: Stay Focused on Your Plan

Media Buying Strategies for Small Businesses: Stay Focused on Your Plan

By Tisha Oehmen | November 12, 2010
Occasionally, we all get an excellent "deal" from the media. It's tempting to throw $300-$500 at something you're getting for 50% or even 75% off. However, it's essential to remember...
Media Buying
Prioritizing Small Business Growth Strategies

Prioritizing Small Business Growth Strategies

By Tisha Oehmen | November 10, 2010
As a small business owner, it's HARD to keep the focus on growing your business when the daily demands consume all your time and energy. But here's the reality we...
Business Growth Strategy
I've recently had conversations with many small business owners about the importance of syncing all their outbound messages together. This is a critical step in building strong, consistent brand messaging across all platforms. While it sounds straightforward, it's something that often doesn’t happen as regularly as it should. However, aligning all your marketing efforts can significantly enhance your brand’s impact and generate higher returns on your advertising investments. Imagine the power of consistent brand messaging if your sales team was promoting the same products or services that your print advertisements featured. And then, imagine that those print ads looked exactly like your website, which in turn matched your social media icons, Facebook and Twitter pages, and email campaigns. Picture your radio ads sounding like your TV commercials, with the same tone, message, and branding that are also reflected in your print materials and website. Sounds intuitive, right? Yet this level of message syncing is rare—even for the largest, most sophisticated brands. Despite its clear advantages, many companies struggle to achieve full consistency across all marketing channels. However, the good news for small business owners is that they often have more control and flexibility to accomplish this consistency than larger brands with complex operations and multiple departments. For small businesses, getting everyone on the same page and ensuring that all marketing channels reflect the same message is a manageable task that can lead to big results. Why does it matter? Consistent brand messaging ensures that your customers are focused on exactly what you want them to focus on. This clarity across all touchpoints helps build trust and recognition. When customers encounter the same message repeatedly—whether in an ad, on social media, or through your website—they’re more likely to engage, remember your brand, and take action. The result? Greater brand recognition, improved sales, and increased profitability for your business. Consistency across all marketing channels not only strengthens your brand but also makes your marketing efforts more efficient and effective. By ensuring your messages are aligned, you're giving your business the best possible chance to succeed.

Syncing up Your Messages: Consistent Brand Messaging

By Tisha Oehmen | November 8, 2010
I've recently spoken with many small business owners about the importance of syncing all their outbound messages together. This is critical in building robust and consistent brand messaging across all...
Brand Messaging
Blue Sky Marketing (NOT!)

Blue Sky Marketing (NOT!)

By Tisha Oehmen | November 5, 2010
Remember when marketing seemed easier? We had unlimited budgets, no economic worries, and impressive television ads that wowed audiences. But those days of blue sky marketing are long gone. As...
Advertising Strategy
Who are Your Target Market's Influencers?

Who are Your Target Market’s Influencers?

By Tisha Oehmen | November 3, 2010
Quick - who is your target market? Can you clearly and specifically tell someone not in your industry who your target market is? Good! Now who are your target market's...
Ideal Customer & Target Market
Branding Can Be Easy

Branding Can Be Easy

By Tisha Oehmen | November 1, 2010
We often get caught up in the complexities of branding—ensuring every message is carefully crafted, guarding our brand's image, and trying to control every detail of how we present ourselves...
Brand Personality
Navigating Social Media Nightmares

Navigating Social Media Nightmares

By Tisha Oehmen | October 29, 2010
Social media nightmares are the most significant concern I hear when I talk with businesses about using social media to grow their message is the "what if..." What if someone...