Embark on a captivating journey into the intricate realm of branding with Tisha Oehmen’s insightful blog, ‘Finding Brand.’ Beyond the ordinary, this blog serves as a comprehensive guide, offering not just a glimpse but a profound exploration into the art and science of crafting enduring brand strategies.
Tisha Oehmen, a trailblazer in the field of brand strategy, invites you to join her on a quest to unravel the mysteries of what truly makes a brand stand the test of time. ‘Finding Brand’ is not merely a blog; it’s a treasure trove of expert insights, actionable advice, and a roadmap to navigate the complexities of brand development. Whether you’re a seasoned marketing professional or a budding entrepreneur, Tisha’s wealth of experience and knowledge shines through in every post.
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But the journey doesn’t stop at the blog. Tisha Oehmen extends her expertise through two acclaimed books, forming a holistic approach to brand discovery. These books serve as companions, offering in-depth exploration and a deeper understanding of the principles discussed in ‘Finding Brand.’
Whether you’re seeking inspiration, guidance, or a roadmap to revitalize your brand strategy, ‘Finding Brand’ is your beacon in the world of branding. Join Tisha Oehmen on this immersive exploration, where each post is a step closer to unraveling the secrets of timeless brand creation and leaving a lasting impact on your audience.
Competing for Attention
As a small business owner, I know, it is HARD to keep the focus on growing your business when the needs of your current business continually take all your time and attention. But here’s the thing we all know, intuitively, if we don’t focus our attention on doing those things that grow our business, we…
Syncing up Your Messages
I’ve sat in a lot of rooms lately with small business owners and discussed the imperative nature of syncing all their outbound messages together. And while it sounds good, it’s very often not something happens with great regularity. But doing so will help you to maximize your brand message and get the highest levels of…
Blue Sky Marketing (NOT!)
Remember when our marketing lives were easy? Unlimited budgets, no concerns about the economy, fabulous television ads… those days have been gone now for awhile, and I think that as marketers, we’ve gotten better, smarter, and more responsive. We’ve had to think carefully about every dollar we spend, we’ve had to project and hit ROI…
Who are Your Target Market’s Influencers?
Quick – who is your target market? Can you clearly and specifically tell someone, not in your industry, who your target market is? Good! Now, who are the people who influence your target market? Influencers are the ones who help shape opinion and who make recommendations on products and ideas to your target market. They are…
Branding Can Be Easy
A lot of times, we get so hung up on how many different things there are to do with branding, how careful we have to be when presenting our message, and how closely we guard the messages that affect our brand. But at those moments when we’re working so very hard to maintain our brand…
Navigating Social Media Nightmares
The single largest concern I hear voiced when I talk with a business about engaging in social media to grow their message is the “what if…” What if someone uses my social media account to address a concern they have with my business? What if someone says something bad about my brand online? What if…?…
Your Brand is Your Story
An easy way to think of your brand is to understand that it is the story of your business. It’s about the history of your business, it’s about you as a protagonist, it’s about the evils you battle in this world, and it’s about the gang of people you hang out with and why. How you…
Branding Foundations
Every brand needs to be built on a strong foundation. While the materials the blocks are made of change from company to company, their purpose, form, and necessity do not vary. The first foundational block of your brand is the vision you hold for your company. Why does your company exist? Where are you going?…
Does Your Brand Inspire Passion?
We’re here in the middle of football season and we have the opportunity to observe the fans of a favorite team every week. It doesn’t really matter which team takes the field, you can count on one thing – there will be thousands of people waiting to lose their mind, abandon their restraint, and shout…
Your Brand Online
Twenty years ago, those of us in the business world began hearing that we needed to create a website for our business. Frankly this confounded a number of business owners. They asked, “Why would I need a webpage for my business when everyone either calls or comes in now?” And they were right – right…
Your Customers Should be able to Count on You
I recently found a great little store that provided me amazing, thorough, and knowledgeable service. I was so excited about the service I received from this store I told a friend about it, and even offered to go with her to the store to help her. Unfortunately, when i go there with her, there was…
Examining Your Marketing Environment
As you begin to put together your new strategic marketing plan, you should be sure to take into account the internal and external factors playing in your marketing environment that will be affecting you in the upcoming year. In my previous post, How Effective is Your Marketing Plan? I asked you the following you the following…
Make a Date to Review Your Plan
For the last several posts, I’ve been expanding on each of the questions I posed in my post “How Effective is Your Marketing Plan?” Did you follow through on the strategies you laid out in your plan to reach your target demographic? (Did you do what you said you were going to do to try to…
Choosing Products for Your Target Audience
Last week, I asked you, “How Effective is Your Marketing Plan?” The second question on the Effectiveness Quiz was: Did your plan address which products fill a need for your target demographic and why? (Choosing to target someone is all well and good, but if you can’t identify what product would fill a need in their…
You Need a Target Audience
A couple of days ago, I asked you, “How Effective is Your Marketing Plan?” The first question on the Effectiveness Quiz was: Did your plan clearly articulate your target audience, including demographic information?(The correct answer would be something on the order of 20-34 yrs old, middle income, attending “X” school and living in “Y” neighborhood.…
How Effective is Your Marketing Plan?
It’s officially fall, and that means many marketers are in the middle of another year of planning. Unless of course, you’re ahead of the game – in which case, congratulations!!! But since that’s probably not the case, as you begin to work through the process of another year’s planning, it is useful to consider how…
Branding a Local vs National Company
I had the opportunity the other day to chat with a friend who is a brand marketer for a national brand. During the course of our conversation, I was struck (again) by the same-ness and at the same time, the different-ness that comes with branding a national vs. local brand. At its core, branding is…
Visual Identity on a Budget
Brand strategy and positioning, image attributes, and brand architecture can become overly complex when there are hundreds of thousands of dollars involved. Many small to mid-size companies (with fewer than 500 employees) want the same thinking and quality that define a major branding initiative. It is just too expensive. Seeing no alternative, these companies search…
Selling Your Brand Internally
One of the most important places to spend time and energy “selling” your brand is internally. There is no audience that is more important to have completely understand and believe your brand position. The reason should be obvious, of your staff doesn’t believe in your brand position, they cannot support it. Therefore, it is critical…