Embark on a captivating journey into the intricate realm of branding with Tisha Oehmen’s insightful blog, ‘Finding Brand.’ Beyond the ordinary, this blog serves as a comprehensive guide, offering not just a glimpse but a profound exploration into the art and science of crafting enduring brand strategies.

Tisha Oehmen, a trailblazer in the field of brand strategy, invites you to join her on a quest to unravel the mysteries of what truly makes a brand stand the test of time. ‘Finding Brand’ is not merely a blog; it’s a treasure trove of expert insights, actionable advice, and a roadmap to navigate the complexities of brand development. Whether you’re a seasoned marketing professional or a budding entrepreneur, Tisha’s wealth of experience and knowledge shines through in every post.

Delve into a curated collection of articles that delve into the nuances of brand strategy, providing practical tips, industry trends, and thought-provoking analyses. Tisha’s approach goes beyond conventional wisdom, offering a fresh perspective on the dynamic interplay of branding and consumer psychology. As you navigate through the blog, you’ll discover a wealth of resources aimed at empowering you to create a brand that not only captivates but endures in the minds of your audience.

But the journey doesn’t stop at the blog. Tisha Oehmen extends her expertise through two acclaimed books, forming a holistic approach to brand discovery. These books serve as companions, offering in-depth exploration and a deeper understanding of the principles discussed in ‘Finding Brand.’

Whether you’re seeking inspiration, guidance, or a roadmap to revitalize your brand strategy, ‘Finding Brand’ is your beacon in the world of branding. Join Tisha Oehmen on this immersive exploration, where each post is a step closer to unraveling the secrets of timeless brand creation and leaving a lasting impact on your audience.

About Paradux Media Group

We’re a creative marketing agency that believes in doing things the human way.

From our office on Main Street in Eagle Point, Oregon, we’ve spent over 18 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.

We don’t do cookie-cutter.

Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.

Book a complimentary consultation → or just give us a quack—we’d love to hear your story.

Your Brand is Your Story: Building a Narrative That Connects

Your Brand is Your Story: Building a Narrative That Connects

An easy way to think of your brand is to understand that it is the story of your business. Your brand is more than just a logo, color scheme, or...
Branding Foundations

Branding Foundations

Every brand needs to be built on a solid foundation. While the materials the blocks are made of change from company to company, their purpose, form, and necessity do not...
Does Your Brand Inspire Passion?

Does Your Brand Inspire Passion?

We're here in the middle of football season, and we can observe the fans of a favorite team every week. It doesn't matter which team takes the field; you can...
Your Brand Online

Your Brand Online

Some time ago, those of us in the business world began hearing that we needed to create a website for our business to build our brand online. Frankly, this confounded...
Your Customers Should be able to Count on You

Your Customers Should be Able to Count on You

I recently found a great little store that provides excellent, thorough, and knowledgeable customer service. I was so excited about the service I received from this store that I told...
10 Ways to Build Your Brand

10 Ways to Build Your Brand

We've talked much lately about that inevitable Marketing Plan that will be "due" soon. Here's a quick recap of ways to build your brand as you dream of what you'll...
Examining Your Marketing Environment

Examining Your Marketing Environment

As you begin to put together your new strategic marketing plan, you should take into account the internal and external factors in your marketing environment that will be affecting you...
Following Through- How to Keep Your Marketing Plan Alive and Achieve Success

Following Through: How to Keep Your Marketing Plan Alive and Achieve Success

For the last several posts, I've been expanding on each of the questions I posed in my original post, "How Effective is Your Marketing Plan?" Today, let's dive deeper into...
Choosing Products for Your Target Audience

Choosing Products for Your Target Audience

Not every product you carry will suit your target audience, so discussing how and why a particular product will fill a need is important. It’s incumbent upon you to figure...
You Need a Target Audience

You Need a Target Audience

A few days ago, I asked you, "How Effective is Your Marketing Plan?" The first question on the Effectiveness Quiz was: Did your plan clearly articulate your target audience, including...
How Effective is Your Marketing Plan?

How Effective is Your Marketing Plan?

It's officially fall, so many marketers are in the middle of another year of planning. Unless, of course, you're ahead of the game - in which case, congratulations!!! But since...
Branding a Local vs National Company

Branding a Local vs National Company

I had the opportunity the other day to chat with a friend who is a national brand marketer. During our conversation, I was struck (again) by the sameness and, simultaneously,...
Selling Your Brand Internally

Selling Your Brand Internally

One of the most important places to spend time and energy "selling” your brand is internally. No audience is more important to have completely understand and believe your brand position....
What's Your Brand Story?

What’s Your Brand Story?

From start to finish, a well-executed brand is just about telling a good story. Well-written stories are pretty predictable in their format; they have a beginning, middle, and end. The...
Using Product Promotions to Extend Your Brand

Using Product Promotions to Extend Your Brand

Once you've established your brand position and even created a branding commercial or two -- it is inevitable that the next call you receive from your boss (or the CFO)...
Branding Consistently

Branding Consistently

The hardest part about branding is keeping tight control of your branding consistency—always using the same logo, sticking with your tagline, maintaining your presence in the media, and sticking with...
Branding with Actions - Not Words

Branding with Actions – Not Words

Too often, when we consider Branding, we focus entirely on the name of the business, the smartness of the tagline, or the commercials we produce. However, branding should be about...
Online Advertising in the Age of Adwords

Online Advertising in the Age of Adwords

With the advent of our new economy, we're seeing a significant shift from traditional media spending to online advertising. This transformation has been driven by the evolving landscape of how...
Using and Buying Media Wisely

Using and Buying Media Wisely

Before we get into planning season, this seems like a good time to discuss the best ways to think about buying media. I touched on this briefly in my recent...
5 Reasons Social Media Should be in the 2011 Marketing Plan

5 Reasons Social Media Should be in the 2011 Marketing Plan

Social media certainly is all the rage right now - but will it be in your 2011 Strategic Marketing Plan? If not, here are five reasons it should be: Your...