Facebook ‘Likes’ aren’t as easy to come by as they were two years ago.  Back when few businesses were  taking the plunge, it seemed that all you had to do was pop a Facebook page and getting hundreds of ‘Likes’ right away was a pretty easy thing for a local business.  For me a couple years ago I was less selective on what I liked.  It was more a welcome aboard, thanks for being a part of Facebook.

Today I am much more selective about what pages I like.  It seems many others feel the same way.  To follow who and what I really want to follow without clutter I have had to be more selective.  While there are a lot more businesses that have joined the Facebook party, I see fewer people who like certain businesses.  I still have some friends, that I will see that liked this business and ten others stream across my wall, but they are fewer and farther in between than a couple years ago…

It does pose a dilemma for the local business owner.  Just like TV, radio and print, you have to ask, how do I cut through all the clutter? The good news is we have the power to select what we are cluttered with and what we are not.   The bad news is they may perceive you as being clutter.  Yes being engaging is one way, but if they do not like your page, how do they know you are engaging?

Some pages will constantly be talking about what number of ‘likes’ they are sitting at, and can they get to that next number.  I can live with that occasionally but some occupy too much of their time with that, and it becomes a question of are you just after numbers or are you trying to build relationships?

Right now, we are working on a couple promotions for clients to help build their fan base while at the same time trying to have fun with the current base and have them feel involved and engaged.  I will save that for a blog next week…


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About the Author:

Mike Frey

Before co-founding Paradux Media Group, Mike spent more than 15 years in the world of marketing and advertising. While working with hundreds of locally owned businesses, he developed an appreciation for minimizing clients’ dollars while maximizing tangible results for those clients.

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