Facebook ‘Likes’ Harder To Come By

Facebook ‘Likes’ aren’t as easy to come by as they were two years ago. When a few businesses were taking the plunge, it seemed that all you had to do was pop a Facebook page and get hundreds of ‘Likes’ immediately, which was pretty easy for a local business. I was less selective about what I liked a couple of years ago. It was more a welcome aboard, thanks for being a part of Facebook. Today, I am much more selective about which pages I like. It seems many others feel the same way. Without clutter, I have had to be more selective in following who and what I want to follow. While many more businesses have joined the Facebook party, fewer people like certain companies. I still have some friends I will like this likeness, and ten others stream across my wall, but they are fewer and farther in between than a couple of years ago… It does pose a dilemma for the local business owner. You have to ask how I cut through all the clutter. Like TV, radio, and print? The good news is we can select what we are cluttered with. The bad news is they may perceive you as being disorganized. Engaging is one way, but if they do not like your page, how do they know you are engaging? Some pages constantly discuss their number of ‘likes’ and how they can reach the next number. I can live with that occasionally, but some occupy too much of their time with it, and it becomes a question of whether they are just after numbers or trying to build relationships. We are currently working on a couple of promotions for clients to help build their fan base while trying to have fun with the current base and have them feel involved and engaged. I will save that for a blog next week…