When you’re a business owner, it’s in your best interest to make sure the company thrives. A substantial part of a business’ success relies on its relevancy. If a company’s not useful or keeping up with the times, it’s bound to fail. In 2018, it’s almost bizarre for a company to avoid having a digital footprint. Furthermore, it needs to be more than just a website. In 2018, there are numerous reasons why your business should hire an agency as your company’s social media manager.
To dominate the social media space, you want people who have experience with what they do. If you don’t know the first thing about creating a status update on Twitter or Facebook, you definitely won’t understand how to post on Instagram or Snapchat. Many solopreneurs learn how to do everything on their own because of the necessity. If you don’t have the budget to hire anyone else, you have to learn how to do it yourself. However, if you’re in the position to hire, hire an agency with demonstrated experience with running Facebook Ads, creating social media campaigns and delivering results.
2. Specialized Attention
When it’s time to run a social media campaign, a lot of energy and effort goes into it. You want to have people in place as your social media manager. Because you’ve hired them, they know they have to pay attention to the numbers, nurture the campaign and move the needle in a trackable way. Within a social media agency, some people solely pay attention to branding. They need to make sure the colors, language, and other details are completely cohesive. If you want the company’s social media presence to include a blog with local reach, a team will focus solely on making sure to tag areas like Medford, Oregon and Eagle Point, Oregon. Those details are too important to miss, and the right social media agency will be able to pay attention to everything.
Video marketing is such a big deal on multiple social media platforms right now. Between live streaming on Facebook to Instagram Stories, people love to consume video content. This is one of the reasons why many television networks offer subscriptions and programming online. A strong social media manager will understand how to approach video marketing including content creation, video production, and circulation.
When you hire a social media manager, you’re putting responsibility in someone else’s hands. You’re giving them the task of attracting more business and expanding your brand’s digital footprint. This also forces you to step it up and prepare for the influx that’ll come as a result. It forces you to be more accountable as a leader of a company. It also challenges you to make sure you have systems and people in place to prepare for the growth you anticipate because of social media.
As you begin to reap the benefits of your social media presence, it’ll be hard to figure out how you managed to make it before. Social media is incredibly powerful and is worth investing in. Knowing this, it’s time to pick up the phone and contact Paradux Media Group. As a full-service marketing and advertising agency, we’d love to help your business gain the success it deserves.
Get your Ducks in a row and call 541-846-4025 or email [email protected] for a FREE consultation on managing your social media.