Is Your Marketing Strategy Skating on Thin Ice?
Most entrepreneurs start their journey fueled by passion, a vision for freedom, and the drive to build something meaningful. You didn't launch your business to spend your weekends fighting malware or deciphering the latest social media algorithm. You started it...
Paradux Media Group Recognized with 2015 Oregon Excellence Award
Paradux Media Group was recognized with the 2015 Oregon Excellence Award by the U.S. Commerce & Trade Research Institute (USCTRI), an organization that evaluates businesses across industries for demonstrated success, ethical leadership, and community impact. Each year, USCTRI conducts in-depth...
Branding with Pens
Let's talk for a minute about branded pens. You know the pens I'm talking about...your favorite pen from a local business. The one that writes just right. The one that everyone you know either covets or has one of. Probably, it even...
Brand Camp!
We've spent a lot of time over the last few weeks conducting Brand Camps with a client that is getting ready to roll out a new brand. A Brand Camp is a diagonal cross-section of the staff with about 10–15...
Social Media Newsjacking – The Next Level of Brand Marketing?
The term "newsjacking" may suggest the idea of hijacking the news, but in reality, it can significantly enhance your search engine optimization strategy by moving it beyond the confines of isolation. Newsjacking involves leveraging a current news story to capture...
Spring Cleaning for Your Website: Dusting Off Your Digital Presence
While the weather outside might still hold a lingering chill, there is something about the first glimpse of blue sky that triggers the urge to organize. In our experience, we often spend the winter months "hibernating"—focusing on internal projects, crafting...
Branding Your Business in 5 Steps
Are you considering branding your business but concerned it might be challenging or overwhelming? Rest assured, it doesn’t have to be. In fact, you can establish a world-class brand with just five simple steps. Why wait? Start building your brand...
Facebook’s Pay To Play Model: It’s Time For Businesses To Re-Invest
Anyone who has managed a Facebook business page has seen the organic reach dwindle. In fact, you don’t even have to be a business page admin to have seen this happen. As a Facebook user, I see fewer and fewer...
3 Easy Ways to Dip Your Toe into Social Media Waters
Social media has transformed how businesses interact with their customers, build brand awareness, and generate sales. Whether you're a small business owner or managing marketing for a larger enterprise, leveraging social media platforms for business purposes can significantly enhance your...
Big Idea Marketing Examples: Lessons from the Super Bowl
Every year, the Super Bowl offers more than just football; it provides a masterclass in advertising strategy. We watch closely as brands step away from standard sales pitches to present Big Idea Marketing examples. These campaigns show us what companies...
Harnessing the Power of Big Idea Marketing for Your Business
Every year, millions of people tune into the Super Bowl, often caring more about the commercials than the game itself. These moments stand out because brands step away from standard sales pitches to present Big Idea Marketing. They show us...
How to make your brand more ” Pinterest -ing “
Are you looking for tips to make your brand strategy more interesting? Then, using Pinterest is the answer. If your business is benefitting from Pinterest, you might want to consider using it for your business more effectively. So, how can...
The Prevalence of Fraud and Spam Targeting Businesses
Fraud and spam targeting businesses have become alarmingly prevalent, particularly in the realm of marketing expenses. From fake invoices for domain renewals to deceptive advertising scams, these schemes exploit the fast-paced nature of modern business operations. For business owners, staying...
Creating Likeability in Your Brand
If I've said it once, I've said it at least 1,000 times -- people do business with brands they LIKE. And the truth is, it's more than just something I say; it's a fact. We seek out businesses we LIKE...
4 Small Business Marketing Trends for 2015
Marketing for your small business needs to be done as carefully and affordably as possible. Because of the increase in technology, it is much easier for small businesses to invest in a modern marketing campaign in 2015. Follow these trends...
The One Marketing Strategy for 2026: Building Scalable Momentum Through Community
The marketing landscape moves faster than a duck on a June bug. If you are still relying on the "set it and forget it" digital tactics of a decade ago, you aren't just standing still—you’re drifting backward. As we look...
10 Marketing Habits Killing Your Budget
When it comes to marketing, it's pretty easy to make a mistake. You can use endless marketing strategies, but not all are good. The bad ones really kill your budget. To optimize your marketing spending, here are ten habits you...
5 Trends Your Marketing Team Should Budget For In 2015
Choosing the best ways to market your product or service isn’t always easy. A company needs to stay ahead of current marketing trends if they want to see a successful campaign. That being said, there are many things your company...
How to Get Your Finance and Marketing Executives on the Same Page
Being on the same page is still a popular idiom used today, even though we’re turning less actual paper pages in our digital age. With all of today’s modern technology available at our fingertips, it is important that we are...
