Putting People First
People's Bank is the only locally owned bank in Medford, Oregon. They wanted an agency to help them tighten up their brand position and give them a singular tagline that embodied everything that made the banks special. It didn't take...
How Are You Different From The Competition?
The modern marketplace is more than just crowded; it is a digital ecosystem where every voice is amplified, and every service feels commoditized. In our experience, many hardworking companies struggle to make a name for themselves because they focus on...
Google’s New Mobile Search Algorithm Update
Google will be unveiling its new search algorithm mobile devices (smartphones, tablets, etc.). The revised formula will promote websites that Google deems "mobile-friendly," in terms of mobile viewing and interaction. Rewarding mobile friendly sites will then naturally penalize non-mobile responsive...
10 Superb Scholarly Articles on Branding
I don't know about you, but I often get frustrated with the same old same old marketing/branding regurgitation that's out there on the web. And when I do, I head straight for Google Scholar to check out marketing and branding...
Web Design Medford Oregon
Give Your Business the Edge In today's competitive economy, you need to think outside the box. If you want longevity, you need to find creative ways to reach your customers and expand your consumer base. With website design Medford Oregon...
What Every Business Ought to Know About a Marketing Agency
In today's world, finding a competitive edge isn’t just an advantage—it’s a requirement for survival. We have found that many leaders struggle to balance daily operations with the complex, ever-evolving demands of brand positioning and digital reach. Understanding what businesses...
Mobile Search-Palooza Begins April 21, 2015
Mobile Search-Palooza is coming to Google Search. So the question you have to ask yourself, “Is our website a mobile or responsive site?” If not, then beginning April 21st you’re going to find it a lot more difficult to rank...
Strategic Graphic Design in Medford, Oregon: Building Scalable Momentum
The quality of your visual assets communicates your company's values long before a prospect reads a single word of your copy. In our experience, your logo, corporate identity, and the aesthetic of your digital advertisements distinguish a thriving enterprise from...
St. Patrick’s Day Milestone: What 1,200 Blog Posts Taught Us About Consistency
First off, happy St. Patrick's Day! We hope you're all enjoying the annual "wearin' o' the GREEN." As you can guess, we take our greens seriously and are all dressed up today in our greens. While it may not be...
You, Me And Brand Perception: The Truth
Let's face it—what you see isn't always what you get. Case in point: remember the internet sensation "the dress?" You may have had to be in the desert—without any electricity—to have missed the picture of the dress, which to some...
Blogging Every Week: The Secret to Scalable Momentum
We understand the immediate reaction from most business owners when we suggest a consistent content schedule: "How can I possibly find the time for blogging every week?" Your to-do list is already overflowing with urgent tasks that demand your attention....
10 Quotes on Branding to Inspire Your Strategy
Let’s face it: branding is hard work. It requires discipline, consistency, and the courage to stand for something specific in a crowded marketplace. In our experience, even the most seasoned business leaders need a reminder of why they are doing...
Daily Deal Websites: What Businesses Should Know Before They Sign the Dotted Line
In our experience, the allure of a sudden influx of customers is hard to ignore. For years, daily deal websites promised to "get your ducks in a row" by delivering massive foot traffic with a single email blast. However, as...
3 Simple Branding Strategies that Work
Let's face it — brands and branding strategies are the holy grail of marketing. They are what all marketing and advertising professionals are striving for. But too often, branding strategies get overthought, overworked, and overwrought. Don't let yourself fall into...
