How To Harness The Power Of CRM Segmentation
In every small business, there's a requirement to market the company without breaking the bank. Effective marketing means balancing the needs of your customers with the resources the business has, and leveraging all of the available data is a big...
The Importance Of Social Media At Tradeshows
Industry specific tradeshows have always provided businesses, both large and small, with the opportunity to meet with clients face to face and establish new sales leads. However, they have been irrevocably changed following the proliferation of social media, taking them...
The 5 Most Shared Adverts Of 2013
The viral video is one of the most powerful tools in marketing today. But getting a marketing video to go viral is exceptionally difficult. The video has to have quirky content, mass appeal and must strike a chord with millions...
How Well Designed Websites Improve Search Rankings: Three Tips
Did you know that about 40% of online users will abandon a page if it takes longer than three seconds to load? This percentage only increases as the wait time increases. It's no secret that great, responsive web design can...
Tips for Creating a Relaxing Workspace
Personalizing your workspace can positively affect creativity, workflow, quality and production. Turn your office or work station into an adaptable and quiet space by focusing on controlled lighting, personal comfort and a visually appealing design. Color Palette Choices Incorporating inspiring...
Three Things the Best Custom Website Designers Should Have
An older website could seriously hurt your business's credibility. Roughly 85% of American consumers shop for services and products via a search engine, which means that they're going to see your website at some point. If you want to make...
Creating A Vibrant Social Media Buzz To Promote Your Dental Practice
Nowadays, it’s relatively easy to create a buzz about your business, whatever it is, with the help of the internet. If you are a dentist and you want to promote your dental practice in the most practical and effective way,...
Combine Custom Web Design and SEO for the Best Business Results
Many business owners treat their digital presence as a series of disconnected projects. They build a website in one year and then "add" search engine optimization the next. At Paradux Media Group, we have found that this fragmented approach leads...
Market Research: 5 Facts Clients Need To Know
Thinking of getting into market research? Jobs aren’t easy to come by, and you’ll need to have a head start at the interview. It helps to think through your early market research projects and consider what your clients will ask...
If Your Nonprofit Isn’t Marketing Through Mobile, You’re Missing Out
Are nonprofits paying attention to the mobile marketing explosion around them? There is a golden opportunity awaiting traditional nonprofits for fundraising, social sharing of campaigns, charitable impact and more. Going Mobile More than half of all Americans are carrying smartphones...
Keywords: The Complex Building Blocks Of SEO
The world of search engine optimization – more commonly known by the acronym SEO – is one which is deceptively complex. SEO entails peppering your articles and product descriptions with keywords, thereby making your site more palatable to Google and...
Content Creators Shouldn’t Fear Google Penguin
Mention the words, Google Penguin, in a room full of online entrepreneurs and it’s likely you’ll see expressions of sheer horror pass across at least half the faces. Those will be the individuals who found themselves heavily penalized when Google...
Establish a Formidable Online Presence With the Right Custom Web Design
A website is no longer just a digital business card; it is the frontline of your brand’s evolution. With more than 82% of adults in the country using the web consistently, your online presence dictates whether you stay relevant or...
Why Digital Marketing Will Triumph Against Traditional Marketing
Why is digital marketing constantly gaining more popularity over traditional marketing? Unless you’re trying to target only local people, it is perhaps better for you to use digital marketing to promote your business. Today’s technology allows us to constantly connect...
How To Find A Good Production Company
If you are a small business owner you might want to consider making a marketing video or a promotional video to build up your brand. There are a lot of affordable options out there but you need to take some...
Keep Your Client Base Expanded With a Professionally Designed Logo
Did you know that an estimated five out of 10 consumers in the U.S. say that they're more likely to purchase from a company if that company has a good reputation on the web? With a powerful brand crafted by...
Social media marketing trends for 2013
Social media is changing and growing to match the trends of new technology and New social networks are being created constantly. If you think that social media is necessary for you and your business, then it is important to follow...
How to Manage Social Media Accounts with a Multilingual Audience
Navigating the world of social media is already challenging. Crafting the perfect message to understand your audience's preferences requires attention to detail and authenticity. Now, imagine that your audience speaks multiple languages—adding a whole new layer of complexity. If some...
How to Choose the Right Internet Marketing Firm for Scalable Momentum
The digital landscape has evolved far beyond simple websites, yet the fundamental goal for your business remains the same: being found by the people who need you most. Recent data suggests that 88% of consumers searching for local businesses on...
Pro Tips for Launching an E-Commerce Site
Running your own e-commerce site sounds like a dream come true, but beware: 90 percent of all online businesses will fail, according to Venture Street. This is the same failure rate as brick-and-mortar marketplaces, demonstrating that even though the barrier...
