Celebrity Product Endorsements: Why They Succeed When Others Fall Flat
LeBron for Nike, Hayden Panettiere for Neutrogena, and Jennifer Hudson for Weight Watchers are all obvious celebrity endorsement choices, but some come as a bit more of a surprise. It might be the last person you would have guessed to...
5 Reasons Your Business Needs To Be Using Google+ For Content Marketing
Whether you work in SEO, Social or Online Marketing in general, it’s highly likely that you’ll have come across the phrase ‘content marketing’ at least once or twice in the last year. Thanks to Google’s latest algorithm updates, creating great,...
Making the Most Out of Your E-Commerce Business
In recent years, many companies big and small realized the potential of electronic commerce (e-commerce) in increasing profit and enlarging the target market. Nowadays, nearly all businesses have some form of Internet presence: websites, social media pages, and online stores....
Launching a New Business: Unique Ways to Announce Your New Venture
After months of planning and preparation, you're ready to launch your new business and make your new business announcement. Now you need to focus on bringing in customers and developing a loyal foundation. That's easier said than done. Is print...
Why You Should Outsource Your B-to-B Marketing Efforts
For many companies, it’s a smart thing to outsource their b-to-b marketing efforts. Companies of all sizes and even some who have their own internal marketing departments benefit from outsourcing to a professional marketing company to help them create and...
A Little Bit about Paradux Media Group
Every so often, it’s worth stepping back from the work itself and talking a little about how we think about that work. This is one of those moments. Who Are Our Best Clients? At Paradux Media Group, we do our...
The Four Main Types of Web Hosting
In this day and age, a business without a website stands about as much chance of success as does an aspiring pilot with a fear of flying. Indeed, an effective web presence can mean the difference between an organization that...
Social Media Giveaways: 10 Ideas for the Best Social Promotions
Social media giveaways remain one of the best ways to capture customer attention and increase engagement - particularly in this age of multiple social networks and growing acceptance of mobile social media. If your marketing efforts are feeling a little...
ParaduxMedia.com Highlights Integrated Marketing Approach to Drive Client ROI
ParaduxMedia.com announced an integrated marketing approach designed to help clients achieve stronger return on investment by aligning traditional and internet-based marketing strategies. The announcement emphasized the importance of coordination across channels to create consistent messaging and measurable results. As businesses...
5 Signs Your Business Needs an Answering Service
Good customer service is crucial to the success of a business. Often the interactions customers have when calling your company for the first time create either a lasting good or a lasting bad first impression. Many small businesses start out...
Three Steps in Creating an Effective Brand Bible
Putting together a brand bible is a tedious job. Especially if you have sub-brands, you have a lot of things to take into account. Most companies resort to just compiling definitions and technical guidelines. But a brand bible is more...
4 Ways to Avoid Writer’s Block
When you write for a living, whether for your own blog or for someone else's, it is expected that you are going to have writer's block from time to time. Don't let writer's block get the best of you. These...
Why Branding Matters for Businesses of All Sizes
I was on the phone the other day with someone who told me in no uncertain terms that "branding, for most businesses, was a waste of time and money." This person's position was that branding was OK for companies like...
What the Backstory for Your Target Audience?
I was talking with a client today about who their target audience was. And while we know what the demographic information was, we don't often consider the backstory -- but the backstory is so critical and necessary to really understanding...
How to Make Your Writing Stand Out in a Noisy Digital Market
In a world saturated with generic AI-generated content and endless social media feeds, the ability to capture and hold attention is a premium skill. We have found that many business professionals play it too safe, resulting in content that blends...
Paradux Media Group Launches DIY WordPress SEO Webinar Series for Small Businesses
Paradux Media Group has introduced a new Do-It-Yourself WordPress SEO Webinar Series, designed to help small business owners better understand search engine optimization and increase the visibility of their websites. The series was created in response to a growing need for...
Miraculous Moms Want Ravishing Roses
Mother’s Day is one of those moments each year that quietly reminds us how much emotion drives consumer behavior. It’s not just a holiday—it’s a pause. A chance to acknowledge the people who shape us, support us, and somehow manage...
