Why the answer should be “Yes” to an Ad Agency
In any business, it is essential to stand for something. If you don't stand for anything, why go through the hassle of running your own business? Knowing what and where...
Brand Evolution
You've got your tagline; you know what your brand position stands for, and you've looked hard at your business to see what fits and doesn't. (If you haven't, it's OK,...
Brand Identity: Branding by Walking Around
Assuming you've been following along, you should know what your brand identity stands for (if not, check previous posts on this blog for what you missed). Now, the fun begins. Find...
Twitter Marketing Strategy: Tweeting with Frequency
As any good radio account executive or business owner knows, frequency is necessary for radio. I'd argue that frequency is critical for Twitter's marketing strategy as well. With radio being...
Top of Mind Branding
Branding is a long process. It's not easy, and it costs money and doesn't create immediate traffic. Trust me, many times along this journey to a great brand, you'll have...
Using Social Media Branding Strategy to Build Your Brand
Know your audience! Engage your audience. Social Media is no exception. With little room for error in today's economy for small business owners, embracing the social media revolution and using...
Your Brand Manifesto: Your Secret Sauce
Congratulations on Your New Brand Position! OK, so you've found your new brand position. You've taken the time to discuss it with your key stakeholders and get their buy-in. This...
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