Brand Marketing: Service. Community. Value. Substance.
As usual, brand marketing is almost always on my mind, and as I was watching this exceptional TEDxPennQuarter video by David Armano, David flashed a slide-up that said: Service. Community. Value. Substance. While...
Buzz Marketing Ideas for Branding
Branding is about being memorable and creating buzz marketing. There are many ways to do it; you have to get creative. Here are some buzz marketing ideas to get you...
Unexpected Branding Opportunities
In any business, there are expected branding opportunities, television commercials, radio, signs in the store, and even team member shirts. However, some unexpected branding opportunities allow you to make your...
Branding with Window Clings
Many retail establishments are well-positioned to be highly visible from drive-by traffic. Many of those same retail establishments are missing the best advertising and Marketing POS available - their location and, precisely,...
Social Media and Brand Strategy
Social media is a scorching topic right now, and rightfully so. I've heard more than one company wonder if it is, longs I,n the Brand Strategy. In my opinion, the...
Considerations for Choosing a Marketing Firm
When you decide it's time to innovate and get the word out about your business, you've entered into what can feel like a difficult decision. After all, you are trying...
Consistent Branding at Different Locations
If you've got more than one location, keeping your brand consistent is at least three times as hard. "If I have two locations, shouldn't it just be two times as...
Practice Patience
For local business owners worldwide and in Southern Oregon, the three keywords for opening or running a business are location, location, and location. In today's economic and marketing environment, the...
Brand Development Doesn’t Have to be Expensive
I'm continually amazed at how often we, in the marketing profession and those in business, assume that brand development has to be expensive! This misnomer is honestly come by, though,...
Fun Marketing Campaigns Can Make Your Brand Memorable
What's your claim to fame? How is your brand memorable in your community? Are you the go-to business for sponsoring non-profits either monetarily or with volunteers? Do you have a...
Reputation Management: Your Brand on the Web
The Web. Twitter. Facebook. Biznik. Foursquare. Merchant Circle. Blogs and Comments. If you're not at least aware of how these websites are already affecting your Brand - it's time to...
5 Reasons a Local Business Owner Should be Involved in Social Media
There are many reasons that every local business should be involved in local social media. I’ve found that if it takes more than five reasons, they are afraid of what...
Using Social Media Apps with Promotions
We're rolling out social media promotions for a local client of ours. The business will be giving away a pair of season tickets to the Oregon Ducks 2010 Football season....
Media Fragmentation, It Always Seems To Happen
How much has social media fragmentation affected your audience, and at what cost? Traditional media tries to entertain an audience and keep it so they can then sell advertising within...
Tiny Brand Moments: : The Power of Consistent Branding in Everyday Actions
Running a business is no easy feat. It's a delicate balancing act that requires you to juggle many responsibilities: meeting customer needs, managing tight deadlines, and often directing employees—all while...
Thoughts on Traditional Media Meeting Social Media
I saw a commercial the other night from Coleman, the lantern and overnight camp gear company. They claimed they were the original social network, pretty clever, I thought, and pretty...
Social Marketing: Why it matters.
We do believe that social media and social marketing have radically altered advertising. We believe social media can level the playing field between Madison Avenue and local business owners. It's...
Lessons in Brand Authenticity
I stumbled across a question posed on LinkedIn this morning that got me thinking. The question was: How do you see social platforms evolving in the future? While I answered...
