What’s Wrong with SMART goals?
As we near the end of the year, most people are starting to think about setting goals. Whether for themselves personally or their teams professionally, goals seem to be the...
Corporate Email Communication that Works
Are you frustrated when you find employees confused or not on the same page about an issue that you know you’ve communicated to them via a company email? Perhaps a...
Why You Should Evaluate Streaming Advertising for Your Company
Are you thinking about moving your advertising to streaming services instead of broadcast or cable television? If not, you could be left in the dust. Now’s the time to readjust...
Are YouTube Ads Worth It in 2022?
You’ve seen them–nearly every YouTube video now contains at least one ad. With 1.5 million logged-in monthly users, many people watch an hour or more of YouTube daily–often by streaming...
A Quick Run Down of the CAN-SPAM Act for Emails
It can be tempting when you have one of those “AHA!” moments to quickly send out an email with your brilliant promotional idea to all your customers. In fact, there...
Information Your Marketing Agency Needs About Your Company
Your marketing or ad agency can be your best partner in growing your business. From helping a company build its brand to sharing expertise by coordinating a business’s use of...
Avoiding FOMO in Your Modern Marketing Strategy
In the business world, it’s common for executives to feel change is inevitable, and implementing new technologies and strategies in all aspects of their company is imperative for survival, let...
How Email Filters Break Down Communication
Relying on the U.S. Postal Service (USPS) to send promotional material to current and potential customers is pretty easy if you’re willing to pay the postage. Send a file to...
What are the Limitations of Performance Marketing?
Performance marketing sounds like the ultimate in marketing endeavors. The term was coined early on with the advent of digital marketing, specifically around the introduction of Google Ad Words. Performance...
Do You Have A Recruitment Marketing Strategy?
For February 2022, the Bureau of Labor Statistics reported the nation’s average unemployment rate dropped to 3.8%. Low unemployment means it is more difficult for companies like yours to find...
Does Product Placement Work?
You don’t have to dig deep into many of the most popular movies of our day to see brand-name products, signage, and logos flash onto the screen. A fun exercise...
Why it Makes Sense for You to be a Thought Leader in Your Industry
Thought leadership may be one of the newest popular buzzwords in business strategy. It’s somewhere up there with “lean manufacturing” and “influencer.” What is thought leadership, and is it really...
Do You Know How You Stack up to the Competition?
Philip Kotler described the importance of understanding the competition with his quote: “Competitive advantage is a company’s ability to perform in one or more ways that competitors cannot or will...
Why We Use WordPress at Paradux Media Group, and You Should, Too
When companies think about creating or updating their websites, they go many different routes in developing their solutions. Simple “DIY” solutions like WIX are very tempting for new, small businesses,...
Do Google Reviews Help Your Business?
The quick answer is YES. Here’s how and why. First of all, Google holds 90% of the search engine market share. Just as “Google” has become a verb in our...
A Healthy Online Marketing Diet Shouldn’t Rely on Cookies
Google has discussed upcoming changes to and discontinuation of the use of third-party cookies within its widely popular browser, Chrome, for quite some time. Cookies are little bits of data...
The Power of Collaboration
Collaboration is perhaps one of the most unused strategies for achieving success, likely due to our upbringing. In elementary school, we’re taught to work independently, not to cheat by asking...
Social Media Etiquette Unspoken Rules