Making Multiple Domain Names Work For You

Business owners have many reasons for purchasing multiple domain names.  For example, if a website’s name is commonly misspelled, it may be worthwhile to purchase known misspellings and set up a permanent redirect to the correct domain.  Or, a company may be purchasing alternative domain names that include trademarked elements of a company’s name or brand.  However, there is a limit to the effectiveness of some strategies businesses take on in regard to purchasing multiple domain names.  

For example, some company owners purchase domain names that include popular keywords related to their business.  For example, the owner of Sandra’s Pet Mart might buy the domain, “www.southernoregoncatfood.com” and then set up a redirect to her www.sandraspetmart.com website.   It’s not uncommon for savvy business owners to purchase 20, 30, or more domain names for all the keywords they feel are associated with their products.  While there may be some benefits to this, there’s a huge opportunity most of them are missing out on.

How can you get more bang for your buck by purchasing multiple domain names?

While a permanent redirect, or what is sometimes called a 301 redirect, will get a person searching for a keyword to your website, it doesn’t add to your Google ranking.  What does that mean?  Well, since the web is an enormous place, Google suggests the most popular websites in response to searches.  There are many proprietary factors Google uses to determine which sites are most engaging to viewers, but in short, it depends on how many people pull up the page and how long they spend looking at it.  Other factors like clicking on links, watching videos, and scrolling the entire page also help.  None of those happen with a permanent redirect.  

An alternative solution that will boost the SEO of your website is to create landing pages for multiple domain names and link them to your website.  Paradux Media Group can do this for you.  A landing page contains engaging content and helpful links and encourages visitors to explore other pages of your website.  The landing page itself appears as a natural extension of your website.  By creating these landing pages, they will begin to earn Google ranking, as will your website.  More ranking means more visibility to your current and potential customer base.

Should you create landing pages for all your domains?

Ideally, yes, but doing so can be time and cost-prohibitive. Making a strategy to put the domains to work for you is a good place to start. Chances are, out of those 20+ domains, there is a handful of 5 to 10 that are getting some decent traffic.  Those are the best options for your investment to start getting the Google ranking they deserve.  Paradux Media Group can review your portfolio of domains and help you make good decisions about the sites that would benefit from more development.

Are You Ready to Jump Start Your Website Strategy?

Paradux Media Group is ready to help you achieve your goals.  Our team of marketing experts works with companies of all sizes to build budget-appropriate plans that deliver results.  From developing your website to managing email campaigns, designing promotional materials, coordinating media advertising, and more, we can help your company expand its customer base and achieve the sales results you’re looking for.  Contact us today to learn more about joining our flock.