Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
The Importance Of Social Media At Tradeshows
Industry specific tradeshows have always provided businesses, both large and small, with the opportunity to meet with clients face to face and establish new sales leads. However, they have been irrevocably changed following the proliferation of social media, taking them into the virtual domain as well as the physical. With companies tweeting images and posting…
The 5 Most Shared Adverts Of 2013
The viral video is one of the most powerful tools in marketing today. But getting a marketing video to go viral is exceptionally difficult. The video has to have quirky content, mass appeal and must strike a chord with millions of people. If you can come up with a clever ad that ticks all the…
Three Things the Best Custom Website Designers Should Have
An older website could seriously hurt your business’s credibility. Roughly 85% of American consumers shop for services and products via a search engine, which means that they’re going to see your website at some point. If you want to make sure that you’re ready for them with open virtual arms, it’s time to hire the…
How To Find A Good Production Company
If you are a small business owner you might want to consider making a marketing video or a promotional video to build up your brand. There are a lot of affordable options out there but you need to take some time to select the right production company for your needs. Here are some top tips…
Keep Your Client Base Expanded With a Professionally Designed Logo
Did you know that an estimated five out of 10 consumers in the U.S. say that they’re more likely to purchase from a company if that company has a good reputation on the web? With a powerful brand crafted by logo design pros, you can harness this brand loyalty for your own company. In the…
The Scarecrow – Chipotle’s Brilliant Branding Commercial
I talk a lot about telling your story and letting your audience both get to know you, and to affiliate with your business, based on their resonance with that story. But rarely do we get to see the story so clearly and compelling told as Chipotle just did with their The Scarecrow video! If you haven’t seen…
Staying Up-To-Date With SEO Evolution
Search Engine Optimization, or SEO, is an intrinsic piece in gaining more web-procured business. By staying up-to-date with the changes in SEO, you can keep you site visible in users’ Google, Facebook or LinkedIn searches, and avoid any negative effects of SEO by ditching the outdated technology and practices that have been deemed problematic by…
Tisha Oehmen Discusses “Finding Brand” on the Bill Meyer Show
Tisha Oehmen, partner at Paradux Media Group and author of “Finding Brand: The Brand Book Tutorial,” was a guest on the Bill Meyer Show, airing on KMED 1440. The interview centered on the principles underlying the book and the broader role that branding plays in achieving business success. During the conversation, Oehmen and Meyer explored the…
Upper Rogue Independent Features “Finding Brand” Book
The Upper Rogue Independent recently published a feature article highlighting the book Finding Brand: The Brand Book Tutorial, written by Tisha Oehmen of Eagle Point. The article examines the fundamental concepts underlying branding and the philosophy that informs Oehmen’s work as a partner at Paradux Media Group. Finding Brand is the result of years of…
The Digital Brand As A Persona
When it comes to branding, there are a variety of ways for a company to approach their internal process. For some companies, it means identifying terms and ideas that they want associated with their organization, and crafting their marketing around those concepts. For others, it involves using imagery as the nexus of their efforts. However,…
How Does Your Website Look? Maybe You Need To Hire Some Pros.
Custom web designers could change the face of your business. Do you realize how important it is that your website looks the best and most professional that it can? Think about walking into a business meeting in gym shorts and flip flops, handing out business cards made from lined paper. How well do you think…
150th Finding Brand Post and a Big Announcement!
Can you believe it? This is the 150th post of the Finding Brand blog! What a ride it’s been. When I started the Finding Brand Blog, it was with the intention of demystifying marketing and branding. I think this blog has been successful in that endeavor. And throughout the years, you’ve shared with me what…
Press Release: Finding Brand: The Brand Book Tutorial Hits Amazon’s Shelves Today
FOR IMMEDIATE RELEASE Marketing Managers, CMO’s, and Business Owners now have a reliable guide to help manage and grow their brand: Finding Brand Eagle Point, OR. – September 4, 2013 – Brands are defenseless. Companies wipe their feet on them, they throw them in the trash, and they don’t have the patience to let them…
How to Carry Your Brand Over to Your Communication Tools
People often think that they’re great communicators, when in truth, they’re not as skilled as they assume. Failing to listen, ignoring nonverbal signs and speaking unclearly can all create communication barriers. In writing, a couple of important communication elements are removed, which can make it even more difficult to actually say what you mean to…
Sugary-Sweet or Saccharine? Sugarpova and Vanilla Air
Two interesting pieces of sugary branding news out today — Maria Sharapova is apparently considering legally changing her name to be Maria Sugarpova for the duration of the U.S. Open to bring attention to her candy line, Sugarpova. (The Guardian) AirAsia Japan is changing their name to Vanilla Air. (Economic Times) Sharapova’s Sugarpova is a…
Content Strategy & The Case to Focus on Your Business Blog
The modern business owner has plenty on his plate, but it might be time to add one more dish. Business blogs are the latest marketing trend gracing websites and social media platforms. These resource-rich information centers give consumers added value and help businesses establish their brands. A report for the University of Massachusetts at Dartmouth…
Website Design Medford Oregon
Your company needs a new website, so now what? For many the website can be and is the hub of their business so it’s important to know what to ask and look for, so you get the right Medford Oregon website design company for you and your business. As you search the internet for website…
Celebrity Product Endorsements: Why They Succeed When Others Fall Flat
LeBron for Nike, Hayden Panettiere for Neutrogena, and Jennifer Hudson for Weight Watchers are all obvious celebrity endorsement choices, but some come as a bit more of a surprise. It might be the last person you would have guessed to endorse the product, and sometimes the incongruity fails miserably. But what about those few times…
5 Reasons Your Business Needs To Be Using Google+ For Content Marketing
Whether you work in SEO, Social or Online Marketing in general, it’s highly likely that you’ll have come across the phrase ‘content marketing’ at least once or twice in the last year. Thanks to Google’s latest algorithm updates, creating great, high quality, shareable content is now more important and essential than ever before for any…
Making the Most Out of Your E-Commerce Business
In recent years, many companies big and small realized the potential of electronic commerce (e-commerce) in increasing profit and enlarging the target market. Nowadays, nearly all businesses have some form of Internet presence: websites, social media pages, and online stores. Not all e-commerce businesses are successful, though. What constitutes online success, anyway? It’s one thing…
