brand

Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

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branding strategies

3 Simple Branding Strategies that Work

Let’s face it — branding and branding strategies are the holy grail of marketing. They are what all marketing and advertising professionals are striving for.  But altogether too often, branding strategies get over-thought, over-worked, and over-wrought. Don’t let yourself fall into that mind trap.  Here are three simple branding strategies you can start using today that will… Read More

photo credit <a href="https://flic.kr/p/nrGFhV">Will Evans via Flickr</a>

Social Media Marketing Needs More Social and Less Marketing

To many people, marketing is more important than the social aspect of the social media. However, the truth is that it is important not to ignore the needs and the requirements of your customers. So, why does social-media marketing need more of social and less of marketing? Social Media is not just a job description… Read More

Branding with Pens

Branding with Pens

Let’s talk for a minute about branded pens. You know the pens I’m talking about…your favorite pen from a local business. The one that writes just right. The one that everyone you know either covets or has one of. Probably, it even makes an appearance at every single charitable event that you’ve ever attended. And, is the… Read More

Brand Camp

Brand Camp!

We’ve spent a lot of time over the last few weeks conducting Brand Camps with a client that is getting ready to roll out a new brand. A Brand Camp is a diagonal cross-section of the staff with about 10-15 people in attendance. The Camps last about 1.5 hours, and in it, the company introduces… Read More

newsjacking

Social Media Newsjacking – The Next Level of Brand Marketing?

The term Newsjacking may sound as if you are hijacking the news, but the truth is that it can take your search engine optimization strategy far away from confinement in isolation. Newsjacking is a way to grab a reader’s attention by using a news story in order to fuel your own advertisement or story. Here… Read More

branding your business

Branding Your Business in 5 Steps

Thinking about branding your business? Are you worried it will be too hard and too difficult? There’s no reason it needs to be either difficult or hard. What are you waiting for? You can create a world-class brand in just 5 easy steps. 1. Create your branding vision The first thing to do is to decide what… Read More

bryant-g

Super Bowl Commercials – How Brands Optimize Eye Balls In 2015

When did all this Super Bowl Commercial stuff begin? Some will say the corporate branding started with Coca-Cola’s Mean Joe Green commercial in the 1979 Super Bowl; others might point to Apples 1984 commercial in the 1984 Super Bowl. Regardless of when it happened, brands and advertising agency’s have brought a whole new demographic and… Read More

<a href="https://flic.kr/p/98Lcy8">photo credit bixentro via Flickr</a>

Creating Likeability in Your Brand

If I’ve said it once, I’ve said it at least 1,000 times — people do business with brands they LIKE. And the truth is, it’s more than just something I say, it’s a fact. We seek out businesses we LIKE to do business with. Our first goal, when we take on a new client, is… Read More

photo credit: <a href="https://flic.kr/p/dV5KXX" target="_blank">mkhmarketing via Flickr</a>

6 Crucial Tactics for Small Business Success in 2015

Ready to make 2015 the best year for your business? No question, marketing your small business has fundamentally changed in the last  years. If you haven’t changed your marketing tactics in relation to those changes, now is the time. Here are 6 crucial tactics that will help your small business succeed in 2015. 1. Social… Read More

photo credit <a href="https://flic.kr/p/8rF52N" target="_blank">kate hiscock</a>

4 Branding Trends for 2015

Building a brand in 2015 is more complicated than ever before. With the rise of technology, more businesses have been able to increase their sales even if they are just starting out. This is partially due to increased use of social sharing, but the truth is that the Internet levels the playing field. Businesses need… Read More

Image Source: ShutterStock.com

How to Master Brand Choreography in Today’s Rapidly Evolving Market Landscape

Every business today should have some kind of integrated marketing communications system, but planning and executing an effective strategy can be difficult — though it’s necessary in order to gain a competitive advantage. However, with today’s multitude of media choices, marketing channels and formats, inbound marketing and shifts in buyer behavior, it’s hard to keep… Read More

Video thumbnail for youtube video Promotional Calendar Template [VIDEO] - Paradux Media Group

Promotional Calendar Template [VIDEO]

Promotional Calendar Template Transcription Hi, I’m Tisha Oehmen from Paradux Media Group, and I thought it might be something fun today to mix things up, if I did a Google hangout rather than just typing into the blog post. I wanted to talk specifically about a promotional marketing calendar and why it’s something that you… Read More