Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

Promotional Calendar Template [VIDEO]

Promotional Calendar Template Transcription Hi, I’m Tisha Oehmen from Paradux Media Group, and I thought it might be something fun today to mix things up, if I did a Google hangout rather than just typing into the blog post. I wanted to talk specifically about a promotional marketing calendar and why it’s something that you…

Read More about Promotional Calendar Template [VIDEO]

Re-Marketing Campaigns Hit Facebook

Remarketing (v) –The process of reengaging a visitor/customer based on a recent interaction with your brand, often in an automated fashion. We’ve seen it before. You visit a website, you continue surfing and an ad from a website you had just visited appears. How did Zappos know? Branding experts and marketers will always talk to…

Read More about Re-Marketing Campaigns Hit Facebook

What is a Brand Narrative?

I often get asked,  “What is a Brand Narrative”? And the answer is simply your brand story. It’s both the history of and the future focus for your business. All tied up in one tight strategy. What is a brand narrative doing for my business? Simply put, your brand narrative provides context to your team, continuity…

Read More about What is a Brand Narrative?

The Beginner’s Guide to Do it Yourself PR

Do It Yourself PR fulfills pretty much the same goals and objectives  as conventional PR. Some use it to draw attention to a personal brand/business, others use it to change perceptions, while others to support a just cause. Whether you use a Press Release, a feature story in a magazine, or social media posts, Do…

Read More about The Beginner’s Guide to Do it Yourself PR

Announcing a 12 Month Program for Small Business Success

According to U.S. Small Business Administration (SBA), there are approximately 28 million small businesses and another 22 million self-employed individuals that are classified as non-employers. With more than 50% of American workers employed by small businesses (those with less than 500 employees), small businesses have been the driver of net job gains since 1995. As a small…

Read More about Announcing a 12 Month Program for Small Business Success

Best Brand Book Examples List

Brand books are essential for any business looking to establish and maintain a strong brand identity. A brand book typically includes guidelines on a company’s logo, color palette, typography, voice, and messaging. It serves as a comprehensive reference that ensures consistency across all online and offline marketing materials. When it comes to finding the best…

Read More about Best Brand Book Examples List

A Savvy Small Business Owner’s Guide to Advertising in 2014

We are so excited to be presenting to small business entrepreneurs this morning at the Oregon Employer Council in Medford! This is a very special three hour event, presented in partnership with Southern Oregon University’s Small Business Development Center. We so excited to bring you an information-packed seminar showing you how to use Traditional Media, and Online…

Read More about A Savvy Small Business Owner’s Guide to Advertising in 2014

Warning: You’re Losing Money by Not Using these Social Media Promotion Ideas!!!

Are you using social media promotion ideas to help you expand your online visibility? There are several authors claiming they know the secret to market with social media. The truth is, there isn’t a secret. Here are some social media promotion ideas you need to follow if you want to see a boost in your…

Read More about Warning: You’re Losing Money by Not Using these Social Media Promotion Ideas!!!

Instagram: Get Your Small Business In the Picture

If a picture is worth a thousand words, then how much better is it than a 140 characters? We live in a visual society, it’s one of the reasons TV beats radio, and has helped create the success of ‘FACE’book. It’s no secret that the most shared and clicked upon items on Facebook are pictures.…

Read More about Instagram: Get Your Small Business In the Picture

Facebook Pay To Play: What To Do – Small Business Oregon

For business owners Facebook is becoming more and more a “pay-to-play” model. You’ve put time and money into building your business pages ‘likes’, creating relationships, content creation and curation, So what do you do? On the one hand, businesses have never before had a free media platform through which to build our brand and communicate…

Read More about Facebook Pay To Play: What To Do – Small Business Oregon

A Savvy Marketer’s Guide to Advertising by Paradux Media Group

In partnership with Southern Oregon University’s Small Business Development Center, the Oregon Employer Council is pleased to bring you an information packed seminar regarding the utilization of Social Media and Marketing. The Presenters, Paradux Media Group is a full service advertising agency specializing in delivering a message that will help your business stand out from…

Read More about A Savvy Marketer’s Guide to Advertising by Paradux Media Group

Brand Once, Brand Twice: 3 Reasons Why You Shouldn’t Brand Thrice

Branding your company the first time always seems hard enough. Yet after a few years, your brand inevitably goes through a “growing up period”. In this phase, we see brands literally grow from “young” and “immature” to more “grown-up”. This is a natural evolution of your brand — and it happens to most all brand…

Read More about Brand Once, Brand Twice: 3 Reasons Why You Shouldn’t Brand Thrice

Website Design Medford Oregon – Hire An Advertising Agency

Why You Hire A Marketing Company To Design Your Website: There was a time when even as a small business you shelled out big bucks, had some code written and BOOM, there was your website. Stagnent and too expensive to change, but you were in the 2.0 game. That was the early 2000’s, welcome to…

Read More about Website Design Medford Oregon – Hire An Advertising Agency

New Changes: Facebook Business Pages – Medford

It might be time that you have a marketing team handle your social media In the next few weeks Facebook will be rolling out tweaks to the desktop version of your business page.  The streamlined look for Pages on desktop will make it easier for people to find the information they want and help page…

Read More about New Changes: Facebook Business Pages – Medford

Paradux Media Group receives 2013 Oregon Excellence Award

FOR IMMEDIATE RELEASE: Paradux Media Group has been selected for the 2013 Oregon Excellence Award amongst all its peers and competitors by the US Institute for Excellence in Commerce (USIEC). Each year the USIEC conducts business surveys and industry research to identify companies that have achieved demonstrable success in their local business environment and industry…

Read More about Paradux Media Group receives 2013 Oregon Excellence Award

Artisan Food Websites – Foodie Start Ups – Marketing Strategies

Artisan food is flourishing in the U.S and here in Southern Oregon is no exception. One trip to the Medford or Ashland Co-op, or any of the farmers markets in Medford, Ashland or Grants Pass will tell you that local artisan food having an impact. There are so many great local products, and many we’ll never hear of…

Read More about Artisan Food Websites – Foodie Start Ups – Marketing Strategies

The Steps to Success: Using Customer Profiling as Your Brand’s Secret Weapon

The purpose of all marketing is to reach out and generate interest in what you have to offer, thus bringing more business in. But who should you reach out to? A scattershot approach will ensure that somebody who sees your materials will take steps to learn more, but for every lead, money is being wasted…

Read More about The Steps to Success: Using Customer Profiling as Your Brand’s Secret Weapon

The Jaw-Dropping Way Clients Self-Sabotage Their Copywriting

You’re killing me. Ok, not really me, I’m fine. I love my job as a copywriter and, quite frankly, I never want to do anything else with my life – but this isn’t about me, it’s about YOU. And I wanted to try to help you understand how you’re killing me, er, you, with your…

Read More about The Jaw-Dropping Way Clients Self-Sabotage Their Copywriting

The Importance Of Social Media At Tradeshows

Industry specific tradeshows have always provided businesses, both large and small, with the opportunity to meet with clients face to face and establish new sales leads. However, they have been irrevocably changed following the proliferation of social media, taking them into the virtual domain as well as the physical. With companies tweeting images and posting…

Read More about The Importance Of Social Media At Tradeshows