brand

Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

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cyber monday

Marketing Guide to Capturing Online Sales this Cyber Monday

It’s no secret that the day after Thanksgiving is expected to be one of the biggest shopping days of the year. While many business owners know this, they haven’t recognized the fact that they can utilize online marketing strategies to optimize their sales. By participating in Cyber Monday, you’ll likely find that your company can… Read More

brand awareness

How do I build brand awareness?

You might be offering the best service or product available under the sun. But unless your customers are aware of this, you might not make even a single sale. This drives home the need to build brand awareness. Creating brand awareness for your company or products will give it the visibility it needs to meet… Read More

brand awareness

What are the initial steps of brand building?

Apple, Coca-Cola, Nokia, Starbucks are examples of some brands that when mentioned can bring an image (probably the logo) into anyone’s mind. These are brands or companies that have spent time and energy brand building a strong and ‘loyal’ reputation for themselves over the years. A strong brand can make your gain a loyal “following” without putting… Read More

social media advertising agencies

What do Social Media Advertising Agencies do?

Online marketing has changed significantly over the past few years. Social media now plays a complex role in how businesses maintain their reputations, build their brands and market their products. Because social networks are constantly evolving, many businesses rely on social media advertising agencies to develop their strategies. Social media advertising agencies work to help… Read More

business branding

Business To Business Branding Strategy

Many of today’s top companies underestimate the importance of business to business branding. When businesses succeed at this enterprise, they can often boost their profits by up to 20 percent. There are many different strategies that can be employed in doing business to business marketing. These tips can help your growing business to succeed in… Read More

branding

Branding: A Candid Conversation

Can I be honest with you? When I talk with a business owner, a business owner of any size, an entrepreneur, a small size business owner, a medium size business owner, and even the large business owners that I talk to; they all have a reason for getting up in the morning and coming and… Read More

Why Live Streaming Is Important to Your Businesses Social Strategy

Reasons Why Live Streaming Should be Part of Your Businesses’ Social Strategy

Social media marketing is coming up short, based on new studies on consumer decision-making patterns. People are less influenced by social media advertising than TV or print ads and new techniques for displaying information on social media is making it harder for businesses to reach fans. Viewership numbers are becoming less important than driving the… Read More

brandtelling

What are the best books and articles about brandtelling, brand and storytelling, branded contents?

In today’s very competitive business world, it’s harder and harder to get people’s attention and trust. One of the best ways to do so is by using a technique known as brandtelling, which has grown in popularity. Using the personal touch of storytelling to attract customers, it’s a marketing strategy that is resulting in better… Read More

creative marketing

Small Budget, No Problem: Creative Marketing Ideas for Small Business

Unlike large corporations, small businesses simply don’t have the budget to drop a few million dollars into advertising and promoting their brand. This doesn’t mean, however, that they can’t engage in marketing. Small businesses can make up for their smaller budget with creativity and efficiently grow and maintain their consumer bases. Let’s look at 12… Read More

Branding, Marketing and Positioning Understanding the Differences

Branding, Marketing, and Positioning: Understanding the Differences

Branding was the top objective of 42 percent of digital ad spending in 2015, according to eMarketer. This reflected an increase from 40.9 percent the previous year, showing the increasing emphasis marketing agencies are putting on branding. So what is branding? What role does it play in marketing, and how does it relate to positioning?… Read More