Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Can Branding Come Naturally?
I think marketers spend so much time carefully considering and crafting brands that sometimes we forget that the very best branding is born out of the instant the organization was created by its founders. The best brands are created in the moment that the founder decides to start the business. To do something different or…
A Guide to Branding
For many organizations, sustainability depends on the internal and external factors that influence the organization. It is important for the organization to know how to deal with these factors. Therefore, it is important for these organizations to ensure that they have the strongest brands possible. When organizations have a unique niche in the business world,…
Everything You Need to Know About Brand Manuals
We all by now know how powerful a brand is. In simple terms, a brand is something that tells and shows who you are. A brand sets your business aside from the rest and sells you apart from the masses. Poor branding can be catastrophic to your company, the same way better branding can lead…
Qualities of an Amazing Branding Guide
Creating a brand guide for your company is never an easy task. It can be even more difficult when you are starting from scratch. The first thing to do would be to study the brand guides of established companies. In this post, we will go through a few branding guide examples and see how you…
Which Branding Guide Examples Should You Go For?
Is finding the ideal branding guide examples stressing you? Or does it seem like the best ideas have already been taken? Well, you aren’t the only one facing such difficulties. In fact, in today’s world, branding is the backbone of many businesses, and failure to adopt the best means the company losing out to the…
Official Branding Gurus in 2015
When Global Gurus announced the World’s Top 30 Brand Professionals for 2015, the consulting industry took notice. The research organization has 11 Global Guru categories, including leadership, management, coaching and brand. The award has real meaning because the many people honored are selected by an independent group of judges who assess whether award nominees meet…
How to effectively reach your brand target audience
BRAND DEVELOPMENT SOLUTIONS For any business to have a successful foundation, they need to establish a solid brand. The brand is the face of the company, and when it is well structured, it not only goes a long way in attracting a loyal customer base, it also enhances the business chances of maximizing on profits.…
10 Superb Scholarly Articles on Branding
I don’t know about you, but I often get frustrated with the same old same old marketing/branding regurgitation that’s out there on the web. And when I do, I head straight for Google Scholar to check out marketing and branding articles there. The trick is finding the complete article, not just the “sales page.” But…
What Every Business Ought to Know About a Marketing Agency
Businesses that use a marketing agency will realize a number of advantages that will give them a leg up on their competitors. In the cutthroat world of modern business, your company needs every advantage it can gain in order to thrive. The companies that are able to find these edges are the ones who will…
Wondering How To Make Your Graphic Design In Medford Oregon Rock? Read This!
The quality of your graphic design says a lot about your company. Your logo, corporate identity and the look and feel of your advertisements can mean the difference between a successful Oregon business and an organization that is failing fast. If you’re not happy with your graphic design or you just founded a company and…
You, Me And Brand Perception: The Truth
Let’s face it — what you see isn’t always what you get. Case in point, the recent internet sensation: “the dress.” You may have had to be in the desert – without any electricity, to have missed the picture of the dress, that to some appeared blue/black and to some appeared gold/white. Personally, I thought it…
Top 3 Reasons Why you Should Be Blogging Every Week
Ok I know what you are thinking, “How can I possibly be blogging every week?” Often when I talk to business owners about their blogs they know that they should be blogging, but the other tasks on their ever growing to do list seem more urgent so they get priority. I wanted to share with you the…
10 Quotes On Branding
Let’s face it — branding is hard. And when I need a push, I turn to quotes to help me remember why branding is so important. These are quotes that inspire me. I’m sharing them with you in the hopes that one of them will ignite a spark for you and help you to stay dedicated…
3 Simple Branding Strategies that Work
Let’s face it — branding and branding strategies are the holy grail of marketing. They are what all marketing and advertising professionals are striving for. But altogether too often, branding strategies get over-thought, over-worked, and over-wrought. Don’t let yourself fall into that mind trap. Here are three simple branding strategies you can start using today that will…