Branding

Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

ducks-flying
Why Hiring a Professional Marketing Firm Can Pay Off Big

Why Hiring a Professional Marketing Firm Can Pay Off Big

Whether you are a small or midsize business in the Southern Oregon area who is looking to grow their business, you will need to drive the kind of traffic to your website that results in solid leads. While it may appeal to you to hire a cheap freelancer or an individual who charges rock-bottom rates… Read More

Small-Business

Marketing Tips To Get Your Small Business Off The Ground

You just started your small business and have the foundation built. Now what? It’s time to promote your business and acquire customers. Marketing is essential to the success of any business, but for a small business, it could mean the difference between succeeding or failing. To maximize your marketing efforts, try these marketing tips. Marketing… Read More

brand awareness

What are the initial steps of brand building?

Apple, Coca-Cola, Nokia, Starbucks are examples of some brands that when mentioned can bring an image (probably the logo) into anyone’s mind. These are brands or companies that have spent time and energy brand building a strong and ‘loyal’ reputation for themselves over the years. A strong brand can make your gain a loyal “following” without putting… Read More

business branding

Business To Business Branding Strategy

Many of today’s top companies underestimate the importance of business to business branding. When businesses succeed at this enterprise, they can often boost their profits by up to 20 percent. There are many different strategies that can be employed in doing business to business marketing. These tips can help your growing business to succeed in… Read More

branding

Branding: A Candid Conversation

Can I be honest with you? When I talk with a business owner, a business owner of any size, an entrepreneur, a small size business owner, a medium size business owner, and even the large business owners that I talk to; they all have a reason for getting up in the morning and coming and… Read More

Branding, Marketing and Positioning Understanding the Differences

Branding, Marketing, and Positioning: Understanding the Differences

Branding was the top objective of 42 percent of digital ad spending in 2015, according to eMarketer. This reflected an increase from 40.9 percent the previous year, showing the increasing emphasis marketing agencies are putting on branding. So what is branding? What role does it play in marketing, and how does it relate to positioning?… Read More

Do Brands Matter

Do Brands Matter?

In today’s world of advertising opportunities coupled with the rise of social media, it’s easy to ask the question, “Do Brands Matter?” It will be no surprise to you if you’ve been following the blog that the answer (in my opinion) is a resounding, “YES, Brands Matter!” Let me explain why. The Reasons Brands Matter… Read More

Can Branding Come Naturally

Can Branding Come Naturally?

I think marketers spend so much time carefully considering and crafting brands that sometimes we forget that the very best branding is born out of the instant the organization was created by its founders. The best brands are created in the moment that the founder decides to start the business. To do something different or… Read More

A Guide to Branding-marketing

A Guide to Branding

For many organizations, sustainability depends on the internal and external factors that influence the organization. It is important for the organization to know how to deal with these factors. Therefore, it is important for these organizations to ensure that they have the strongest brands possible. When organizations have a unique niche in the business world,… Read More

Everything You Need to Know About Brand Manuals

Everything You Need to Know About Brand Manuals

We all by now know how powerful a brand is. In simple terms, a brand is something that tells and shows who you are. A brand sets your business aside from the rest and sells you apart from the masses. Poor branding can be catastrophic to your company, the same way better branding can lead… Read More