Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
Branding with Pens
Let’s talk for a minute about branded pens. You know the pens I’m talking about…your favorite pen from a local business. The one that writes just right. The one that everyone you know either covets or has one of. Probably, it even makes an appearance at every single charitable event that you’ve ever attended. And, is the…
Branding Your Business in 5 Steps
Are you considering branding your business but concerned it might be challenging or overwhelming? Rest assured, it doesn’t have to be. In fact, you can establish a world-class brand with just five simple steps. Why wait? Start building your brand today. 5 Simple Steps for Branding Your Business 1. Create your branding vision The first…
Big Idea Marketing Examples: Lessons from the Super Bowl
Every year, the Super Bowl offers more than just football; it provides a masterclass in advertising strategy. We watch closely as brands step away from standard sales pitches to present Big Idea Marketing examples. These campaigns show us what companies stand for and how they aim to improve the world, offering valuable lessons for businesses…
How to Use Hashtags on Each Social Media Platform
Do you remember the Justin Timberlake and Jimmy Fallon skit on SNL about hashtags? Back then, hashtags were a cultural novelty—a punchline about how we speak online. Today, they are a fundamental component of your social media hashtag strategy, acting as the filing system of the internet. What is the best hashtag strategy for social…
The Heart of Caring
Lovejoy Hospice, the only independent, non-profit hospice provider in Southern Oregon, came to us to create a strong and cohesive brand. It started with a logo, but quickly grew to encompass every outward element of their image, from brochures to radio ads, signage to consent forms, stand-alone programs to event marketing, and trade show booths to…
Tisha Oehmen Named One of the Top 30 Brand Gurus in the World
Tisha Oehmen, co-founder and Chief Operating Officer of Paradux Media Group, has been recognized as one of the Top 30 Brand Gurus in the World by Global Gurus, an international research organization that highlights influential thought leaders across professional disciplines. Global Gurus’ Brand Gurus list is compiled through nominations and voting by tens of thousands…
Re-Marketing Campaigns Hit Facebook
Remarketing (v) –The process of reengaging a visitor/customer based on a recent interaction with your brand, often in an automated fashion. We’ve seen it before. You visit a website, you continue surfing and an ad from a website you had just visited appears. How did Zappos know? Branding experts and marketers will always talk to…
Smarter Real Estate Marketing Strategies
Real estate marketing strategies are crucial for all realtors who are after success. Marketing is an essential requirement for all types of businesses and real estate is no exception. It is important to understand how to sell your expertise to potential customers. Many methods and techniques are available for the real estate marketers to use for market…
Paradux Media Group Presents “A Savvy Small Business Owner’s Guide to Advertising in 2014”
Paradux Media Group presented A Savvy Small Business Owner’s Guide to Advertising in 2014, a three-hour educational seminar designed to help entrepreneurs better understand how traditional and online marketing channels work together to improve results. The event was held in Medford in partnership with the Oregon Employer Council and Southern Oregon University’s Small Business Development…
Paradux Media Group Presents “A Savvy Marketer’s Guide to Advertising” Seminar
Paradux Media Group partnered with Southern Oregon University’s Small Business Development Center and the Oregon Employer Council to present an educational seminar titled A Savvy Marketer’s Guide to Advertising. The event was designed to provide local business owners with practical insight into marketing strategy, advertising channels, and how to make informed decisions in a crowded…
Brand Once, Brand Twice: 3 Reasons Why You Shouldn’t Brand Thrice
Branding your company the first time always seems hard enough. Yet after a few years, your brand inevitably goes through a “growing up period”. In this phase, we see brands literally grow from “young” and “immature” to more “grown-up”. This is a natural evolution of your brand — and it happens to most all brand…
Optimizing Facebook Business Pages in Medford for Growth
Running a local company in Southern Oregon requires a strong digital presence to stay competitive. Specifically, managing Facebook Business Pages in Medford is critical for connecting with your community and driving real business results. Why does my Medford business need a professional Facebook page? A professional Facebook page serves as a dynamic second website where…
Paradux Media Group Receives 2013 Oregon Excellence Award
Paradux Media Group was selected as a recipient of the 2013 Oregon Excellence Award, an honor presented by the U.S. Institute for Excellence in Commerce (USIEC). The award recognizes businesses that demonstrate strong performance, ethical leadership, and meaningful contributions to their local business community. Each year, USIEC conducts extensive business surveys and industry research to…
Artisan Food Websites – Foodie Start Ups – Marketing Strategies
Artisan food is flourishing in the U.S and here in Southern Oregon is no exception. One trip to the Medford or Ashland Co-op, or any of the farmers markets in Medford, Ashland or Grants Pass will tell you that local artisan food having an impact. There are so many great local products, and many we’ll never hear of…
The Jaw-Dropping Way Clients Self-Sabotage Their Copywriting
You’re killing me. Ok, not really me, I’m fine. I love my job as a copywriter and, quite frankly, I never want to do anything else with my life – but this isn’t about me, it’s about YOU. And I wanted to try to help you understand how you’re killing me, er, you, with your…
How Observant Are You When You Look at a Logo?
A friend of mine recently sent me an email that’s been making the rounds lately titled “How Observant Are You?” and in it are some great logos you’ve seen – but may not have really looked at (Thanks David!). I’ll share them below, because these are great examples of the depth and layers of meanings…
The Scarecrow – Chipotle’s Brilliant Branding Commercial
I talk a lot about telling your story and letting your audience both get to know you, and to affiliate with your business, based on their resonance with that story. But rarely do we get to see the story so clearly and compelling told as Chipotle just did with their The Scarecrow video! If you haven’t seen…
Tisha Oehmen Discusses “Finding Brand” on the Bill Meyer Show
Tisha Oehmen, partner at Paradux Media Group and author of “Finding Brand: The Brand Book Tutorial,” was a guest on the Bill Meyer Show, airing on KMED 1440. The interview centered on the principles underlying the book and the broader role that branding plays in achieving business success. During the conversation, Oehmen and Meyer explored the…
Upper Rogue Independent Features “Finding Brand” Book
The Upper Rogue Independent recently published a feature article highlighting the book Finding Brand: The Brand Book Tutorial, written by Tisha Oehmen of Eagle Point. The article examines the fundamental concepts underlying branding and the philosophy that informs Oehmen’s work as a partner at Paradux Media Group. Finding Brand is the result of years of…
