Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Branding with Pens
Let’s talk for a minute about branded pens. You know the pens I’m talking about…your favorite pen from a local business. The one that writes just right. The one that everyone you know either covets or has one of. Probably, it even makes an appearance at every single charitable event that you’ve ever attended. And, is the…
Branding Your Business in 5 Steps
Thinking about branding your business? Are you worried it will be too hard and too difficult? There’s no reason it needs to be either difficult or hard. What are you waiting for? You can create a world-class brand in just 5 easy steps. 1. Create your branding vision The first thing to do is to decide what…
Super Bowl 2015 – The Year of Big Idea Marketing
This probably won’t surprise you — but I watched the Super Bowl 2015 ONLY for the commercials. I don’t particularly care who is playing – or how they play. But the commercials? I’m all in! What I loved about Super Bowl 2015 (and Super Bowls in general) is that it seems to be the one time of year when…
4 Branding Trends for 2015
Building a brand in 2015 is more complicated than ever before. With the rise of technology, more businesses have been able to increase their sales even if they are just starting out. This is partially due to increased use of social sharing, but the truth is that the Internet levels the playing field. Businesses need…
Free Business Mentoring – Limited Time!
Are you trying to make a difference in the world through your business? Do you wish you had an expert person in your corner to whisper advice in your ear? Do you wish you had that strategist to call on when you need some help? What if you could get “real deal” business-building advice from…
How To Use Hashtags In Each Social Media Platform
Here is how Wikipedia defines the #Hashtag: A hashtag is a word or an unspaced phrase prefixed with the number sign (“#”). It is a form of metadata tag. Words in messages on microblogging and social networking services such as Twitter, Facebook, Google+ or Instagram may be tagged by putting “#” before them,[1] either as…
The Heart of Caring
Lovejoy Hospice, the only independent, non-profit hospice provider in Southern Oregon, came to us to create a strong and cohesive brand. It started with a logo, but quickly grew to encompass every outward element of their image, from brochures to radio ads, signage to consent forms, stand-alone programs to event marketing, and trade show booths to…
Tisha Oehmen Named Top 30 Brand Gurus In The World
Tisha Oehmen, Branding Expert with Paradux Media Group, Recently voted #15 in the “Top 30 Most Influential Brand Gurus in the World.” Voted on by over 22,000 industry peers and business professionals, Tisha Oehmen makes Brand Gurus.net’s prestigious Top 30 Brand Gurus List along with other globally known marketing experts, such as: Martin Lindstrom, Sally Hogshead and…
Re-Marketing Campaigns Hit Facebook
Remarketing (v) –The process of reengaging a visitor/customer based on a recent interaction with your brand, often in an automated fashion. We’ve seen it before. You visit a website, you continue surfing and an ad from a website you had just visited appears. How did Zappos know? Branding experts and marketers will always talk to…
Smarter Real Estate Marketing Strategies
Real estate marketing strategies are crucial for all realtors who are after success. Marketing is an essential requirement for all types of businesses and real estate is no exception. It is important to understand how to sell your expertise to potential customers. Many methods and techniques are available for the real estate marketers to use for market…
A Savvy Small Business Owner’s Guide to Advertising in 2014
We are so excited to be presenting to small business entrepreneurs this morning at the Oregon Employer Council in Medford! This is a very special three hour event, presented in partnership with Southern Oregon University’s Small Business Development Center. We so excited to bring you an information-packed seminar showing you how to use Traditional Media, and Online…
A Savvy Marketer’s Guide to Advertising by Paradux Media Group
In partnership with Southern Oregon University’s Small Business Development Center, the Oregon Employer Council is pleased to bring you an information packed seminar regarding the utilization of Social Media and Marketing. The Presenters, Paradux Media Group is a full service advertising agency specializing in delivering a message that will help your business stand out from…
Brand Once, Brand Twice: 3 Reasons Why You Shouldn’t Brand Thrice
Branding your company the first time always seems hard enough. Yet after a few years, your brand inevitably goes through a “growing up period”. In this phase, we see brands literally grow from “young” and “immature” to more “grown-up”. This is a natural evolution of your brand — and it happens to most all brand…
New Changes: Facebook Business Pages – Medford
It might be time that you have a marketing team handle your social media In the next few weeks Facebook will be rolling out tweaks to the desktop version of your business page. The streamlined look for Pages on desktop will make it easier for people to find the information they want and help page…
Paradux Media Group receives 2013 Oregon Excellence Award
FOR IMMEDIATE RELEASE: Paradux Media Group has been selected for the 2013 Oregon Excellence Award amongst all its peers and competitors by the US Institute for Excellence in Commerce (USIEC). Each year the USIEC conducts business surveys and industry research to identify companies that have achieved demonstrable success in their local business environment and industry…
Artisan Food Websites – Foodie Start Ups – Marketing Strategies
Artisan food is flourishing in the U.S and here in Southern Oregon is no exception. One trip to the Medford or Ashland Co-op, or any of the farmers markets in Medford, Ashland or Grants Pass will tell you that local artisan food having an impact. There are so many great local products, and many we’ll never hear of…
The Jaw-Dropping Way Clients Self-Sabotage Their Copywriting
You’re killing me. Ok, not really me, I’m fine. I love my job as a copywriter and, quite frankly, I never want to do anything else with my life – but this isn’t about me, it’s about YOU. And I wanted to try to help you understand how you’re killing me, er, you, with your…
How Observant Are You When You Look at a Logo?
A friend of mine recently sent me an email that’s been making the rounds lately titled “How Observant Are You?” and in it are some great logos you’ve seen – but may not have really looked at (Thanks David!). I’ll share them below, because these are great examples of the depth and layers of meanings…
The Scarecrow – Chipotle’s Brilliant Branding Commercial
I talk a lot about telling your story and letting your audience both get to know you, and to affiliate with your business, based on their resonance with that story. But rarely do we get to see the story so clearly and compelling told as Chipotle just did with their The Scarecrow video! If you haven’t seen…
Tisha Oehmen’s Interview with Bill Meyer about Finding Brand
I had a great opportunity to sit down with Bill Meyer this morning, on his Radio Show that airs on KMED 1440, to talk about my new book, Finding Brand: The Brand Book Tutorial. We had a great talk about: The differences between advertising and branding. Why branding matters to businesses of all sizes – from…