Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
Tisha Oehmen Named to January 2013 Top 100 Branding Experts to Follow on Twitter
Paradux Media Group announced that co-founder Tisha Oehmen was named to the January 2013 Top 100 Branding Experts to Follow on Twitter list, compiled by Evan Carmichael. Oehmen was ranked #2 on the list, marking the fifth consecutive month she held that position. The monthly list highlights branding professionals who consistently share insight, perspective, and…
A Look Back at 2012 — And Looking Ahead from the Pond
Happy New Year! As we look back on 2012, we want to start by thanking everyone who joined us here on “the Pond.” Through blog posts, guest contributions, and shared client work, our goal has always been to offer real-world marketing insight that business owners can actually use. We hope this space has served as…
Experience Better Health
As the largest healthcare provider of comprehensive medical care to more than 580,000 people throughout Southern Oregon and Northern California, Asante Health System was ready to create a cohesive brand that would communicate both their power and values. We helped them to evolve their logo, create a brand position, change the naming structure of the hospitals to a parent…
Free Organic SEO Analysis Report
Organic SEO is what happens when someone puts a search term in a search engine and your website is naturally returned in the list of websites — ideally on the the first or second page. It today’s world, Organic SEO is the holy grail for businesses and websites alike. How much Organic SEO does your…
Marketing Techniques for Brand Creation
In today’s world, a brand is created through the careful execution of marketing techniques. Those marketing techniques incorporate both online and offline tactics designed to increase word of mouth, reputation, and buzz. Right now, we are about to enter the season where many of the national brands execute marketing techniques they have been planning and strategizing for…
Tisha Oehmen Named to the Top Ten Superstar Branding Experts
Paradux Media Group partner Tisha Oehmen was named to the “Top Ten Superstar Branding Experts” list by ZK’s Web Marketing Blog, recognizing her work and perspective on branding as a foundational business discipline rather than a surface-level marketing task. The list was compiled by Alexis of WebTrafficROI as part of a broader effort to highlight…
Paradux Media Group Teaches Social Media Class at Rogue Valley Business Resource Fair
Paradux Media Group announced its participation in the Rogue Valley Business Resource Fair, returning once again to teach a social media class for local business owners and aspiring entrepreneurs. The event marked the tenth annual Rogue Valley Business Resource Fair, a long-running community resource designed to support small businesses throughout the region. The Rogue Valley…
Why You Need a Brand Narrative
For thousands of years, humans have utilized stories provide context, meaning, and raison d’être in our lives. Our world is constructed of personal, community, institutional, and political narratives. Think for a moment, about the power narrative has played in your life today. Chances are pretty high that upon arriving at work this morning, you met…
Branding 101: How to Identify Your Target Audience
Understanding your target audience is essential in any type of business. You simply cannot expect for everyone to find your products useful. However, once you do figure out who would use your product, you can create more targeted marketing and greatly increase your sales. Whether it means considering the demographics of your audience or creating…
Brand Smart with These 6 Factors
Brand smart — that’s what we’re all trying to do right? Create an amazing brand, while spending less money, and getting amazing results. Sounds daunting? Nothing to worry about. You’ve got everything you need to Brand Smart already at your fingertips. And just to help out and make it a little easier, I’ve complied the…
What is a Brand?
What is a Brand? is a question that gets asked out loud infrequently — but one that I suspect is often on people’s minds, but they are too embarrassed to ask. So, I thought I’d take a few moments on this post to answer the unasked question. What is a Brand? There are lots of…
How to Evolve a Logo Without Losing Your Brand
Every strong brand eventually reaches a moment when its logo no longer reflects the organization it has grown into. The business has matured, the services have expanded, and expectations have shifted—yet the visual identity remains rooted in an earlier chapter. That’s when understanding how to evolve a logo becomes essential. At Paradux Media Group, we’ve…
New Facebook Timeline for Business Pages
What do the new changes to Facebook Timeline for Business Pages mean? Maybe not as much as you think!! There is certainly some housekeeping that needs to be taken care of. There is the new cover image, the organizing of apps, timeline, pinning and starring, creating milestones, changing dates to posts, and the pretty sweet new…
Your Brand is About Emotion
I know I’ve talked about it in the past, but it bears repeating, your brand is entirely about evoking an emotional response…we buy from brands we like. In fact, if your brand invokes anything less than passion, you’re missing the mark and that means you’re missing opportunity. While I work with, and talk about, this…
Top 10 Twitter Chats for Social Media
There are many reasons that Twitter chats are gaining popularity. They can be used quite successfully for branding yourself or business as well as promoting products. I have had many people asking for a calendar of Twitter chats so, I am providing you with a list of the Top 10 Twitter Chats for Social Media that I…
B2B Branding Implications
Usually, when we talk about branding, we talk about B2C (business-to-consumer) companies and specific products, but we should also speak about B2B branding. If you’ve been following this blog for a long time, we believe all branding can favor every business, whether a product, service, B2C branding, or B2B branding. B2B Branding Makes Sense The…
The Year in Review 2011
As we wrap up another year on the Pond, we want to start with a heartfelt thank you. A BIG thank you from all of us at Paradux Media Group for subscribing to our emails, reading them, sharing them, and staying connected with us throughout 2011. This year review 2011 represents one of our most…
Paradux Media Group Creates Radio Commercial for Its Own Brand
Paradux Media Group recently stepped into an unfamiliar role by producing a radio commercial for its own brand. While the company regularly creates advertising campaigns for clients across various media, it is far less common for an advertising agency to promote itself through traditional channels, such as radio or television. The decision to move forward…
Brand Book Rules (or brand dos and don’ts)
An inevitable section of every Brand Book is the “Rules” section. This is the section where you spell out, in excruciating detail, the dos and don’ts of portraying your brand imagery. It’s primarily used by your marketing partners, but your employees will need this section the most. The Rules Section of the Brand Book usually…
Writing the Brand Manifesto and Brand Tagline for the Brand Book
Now that you’ve had the opportunity to get acquainted with your Brand for your Brand Book, it’s time to roll up your sleeves and write (or include) your Brand Manifesto and Tagline. (If you’ve been following Finding Brand for a while now, you might recall me addressing manifestos before in The Secret Sauce.) The Brand…
