Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Tisha Oehmen Named to the January 2013 Top 100 Branding Experts to Follow on Twitter
Tisha Oehmen was honored again to be named #2 on the Top 100 Branding Experts to Follow on Twitter list compiled by Evan Carmichael. This is the 5th consecutive month she has held this position. Check out Evan Carmichael’s Posts, or the PDF versions of the articles. January 2013 Top 100 Branding Experts to Follow…
A Happy New Year Look Back And A Look Ahead
Happy New Year! We would like to thank all of you who have joined us here on “the pond.” Through our blogs, guest blogs, and client projects, we hope that you have been able to learn and apply some marketing techniques that have made a difference in your business. We hope that following us here and…
Experience Better Health
As the largest healthcare provider of comprehensive medical care to more than 580,000 people throughout Southern Oregon and Northern California, Asante Health System was ready to create a cohesive brand that would communicate both their power and values. We helped them to evolve their logo, create a brand position, change the naming structure of the hospitals to a parent…
Free Organic SEO Analysis Report
Organic SEO is what happens when someone puts a search term in a search engine and your website is naturally returned in the list of websites — ideally on the the first or second page. It today’s world, Organic SEO is the holy grail for businesses and websites alike. How much Organic SEO does your…
Marketing Techniques for Brand Creation
In today’s world, a brand is created through the careful execution of marketing techniques. Those marketing techniques incorporate both online and offline tactics designed to increase word of mouth, reputation, and buzz. Right now, we are about to enter the season where many of the national brands execute marketing techniques they have been planning and strategizing for…
Tisha Oehmen Named to the Top Ten Superstar Branding Experts
Tisha Oehmen was named to the Top Ten Superstar Branding Experts List yesterday by ZK’s Web Marketing Blog. Alexis of WebTrafficROI compiled the list because: “Branding is an integral part of every business. It is more than just having your brand chosen by your target market over competitors.” Read the original list here, or checkout…
Social Media Class at the Rogue Valley Business Resource Fair
We’re excited to be appearing the Rogue Valley Business Resource Fair again this year, teaching a class on how to use Social Media in your business. This is the tenth annual Rogue Valley Business Resource Fair, a free information event for small business owners and those thinking about becoming entrepreneurs. This is a special opportunity to get free…
Why You Need a Brand Narrative
For thousands of years, humans have utilized stories provide context, meaning, and raison d’être in our lives. Our world is constructed of personal, community, institutional, and political narratives. Think for a moment, about the power narrative has played in your life today. Chances are pretty high that upon arriving at work this morning, you met…
Branding 101: How to Identify Your Target Audience
Understanding your target audience is essential in any type of business. You simply cannot expect for everyone to find your products useful. However, once you do figure out who would use your product, you can create more targeted marketing and greatly increase your sales. Whether it means considering the demographics of your audience or creating…
Brand Smart with These 6 Factors
Brand smart — that’s what we’re all trying to do right? Create an amazing brand, while spending less money, and getting amazing results. Sounds daunting? Nothing to worry about. You’ve got everything you need to Brand Smart already at your fingertips. And just to help out and make it a little easier, I’ve complied the…
What is a Brand?
What is a Brand? is a question that gets asked out loud infrequently — but one that I suspect is often on people’s minds, but they are too embarrassed to ask. So, I thought I’d take a few moments on this post to answer the unasked question. What is a Brand? There are lots of…
New Facebook Timeline for Business Pages
What do the new changes to Facebook Timeline for Business Pages mean? Maybe not as much as you think!! There is certainly some housekeeping that needs to be taken care of. There is the new cover image, the organizing of apps, timeline, pinning and starring, creating milestones, changing dates to posts, and the pretty sweet new…
Your Brand is About Emotion
I know I’ve talked about it in the past, but it bears repeating, your brand is entirely about evoking an emotional response…we buy from brands we like. In fact, if your brand invokes anything less than passion, you’re missing the mark and that means you’re missing opportunity. While I work with, and talk about, this…
Top 10 Twitter Chats for Social Media
There are many reasons that Twitter chats are gaining popularity. They can be used quite successfully for branding yourself or business as well as promoting products. I have had many people asking for a calendar of Twitter chats so, I am providing you with a list of the Top 10 Twitter Chats for Social Media that I…
B2B Branding Implications
Usually, when we talk about branding, we talk about B2C (business-to-consumer) companies and specific products, but we should also speak about B2B branding. If you’ve been following this blog for a long time, we believe all branding can favor every business, whether a product, service, B2C branding, or B2B branding. B2B Branding Makes Sense The…
The Year in Review
A BIG Thank You from all of us at Paradux Media for subscribing to our e-mails and for actually clicking on it… 🙂 2011 was a record breaking year for us on ‘The Pond.’ We doubled the size of our Paradux work family and increased the size of our client family. We’ve had clients that…
Paradux Media Radio Spot – Put Simply
It’s very difficult to step back from your business and write a radio spot or create a television commercial; it’s why advertising agencies can be very important to your business. We found ourselves in that very conundrum this past week. It may be why you don’t see or hear advertising agencies on the air-waves. Promoting…
Brand Book Rules (or brand dos and don’ts)
An inevitable section of every Brand Book is the “Rules” section. This is the section of the brand book where you spell out, in excruciating detail, the dos and don’ts of portraying your brand imagery. It’s primarily used by your marketing partners, but the group that will need this section of the brand book the…
Writing the Brand Manifesto and Brand Tagline for the Brand Book
Now that you’ve had the opportunity spend some time getting acquainted with your Brand for your Brand Book, it’s time to roll up your sleeves and write (or include) your Brand Manifesto and Tagline. (If you’ve been following Finding Brand for awhile now, you might recall me addressing manifestos before in The Secret Sauce.) The…
Articulate the Brand Personality for the Brand Book
Now that we’ve created our list of keywords and established the relationship between them, it’s time for our next step in how to make a Brand Book and create our brand personality. Articulating your Brand Personality is an integral component of building a Brand Book. Brand Personality starts to breathe life into the brand, making…