Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
The Digital Brand As A Persona
When it comes to branding, there are a variety of ways for a company to approach their internal process. For some companies, it means identifying terms and ideas that they want associated with their organization, and crafting their marketing around those concepts. For others, it involves using imagery as the nexus of their efforts. However,…
How Does Your Website Look? Maybe You Need To Hire Some Pros.
Custom web designers could change the face of your business. Do you realize how important it is that your website looks the best and most professional that it can? Think about walking into a business meeting in gym shorts and flip flops, handing out business cards made from lined paper. How well do you think…
150th Finding Brand Post and a Big Announcement!
Can you believe it? This is the 150th post of the Finding Brand blog! What a ride it’s been. When I started the Finding Brand Blog, it was with the intention of demystifying marketing and branding. I think this blog has been successful in that endeavor. And throughout the years, you’ve shared with me what…
Press Release: Finding Brand: The Brand Book Tutorial Hits Amazon’s Shelves Today
FOR IMMEDIATE RELEASE Marketing Managers, CMO’s, and Business Owners now have a reliable guide to help manage and grow their brand: Finding Brand Eagle Point, OR. – September 4, 2013 – Brands are defenseless. Companies wipe their feet on them, they throw them in the trash, and they don’t have the patience to let them…
Sugary-Sweet or Saccharine? Sugarpova and Vanilla Air
Two interesting pieces of sugary branding news out today — Maria Sharapova is apparently considering legally changing her name to be Maria Sugarpova for the duration of the U.S. Open to bring attention to her candy line, Sugarpova. (The Guardian) AirAsia Japan is changing their name to Vanilla Air. (Economic Times) Sharapova’s Sugarpova is a…
A Little Bit about Paradux Media Group
Every so often, it’s worth stepping back from the work itself and talking a little about how we think about that work. This is one of those moments. Who Are Our Best Clients? At Paradux Media Group, we do our best work with businesses that have a sense of where they’re headed. That doesn’t mean…
Three Steps in Creating an Effective Brand Bible
Putting together a brand bible is a tedious job. Especially if you have sub-brands, you have a lot of things to take into account. Most companies resort to just compiling definitions and technical guidelines. But a brand bible is more than just a compilation of descriptions; it narrates the story of your brand. Every company…
Why Branding Matters for Businesses of All Sizes
I was on the phone the other day with someone who told me in no uncertain terms that “branding, for most businesses, was a waste of time and money.” This person’s position was that branding was OK for companies like Xerox or Nike, but far too expensive and far too time-consuming for average businesses, who…
5 Great Branding Articles You May Have Missed
One of the most amazing (and I think interesting) things about Branding is that it’s always evolving – while the underlying principles are the same as they ever were. Branding, just like we are, is changing in response to this new world in which we live. I’ve been impressed with the some posts that have…
Paradux Media Group Recognized as Bronze Winner in the 34th Annual Telly Awards
Paradux Media Group was recognized as a Bronze winner in the 34th Annual Telly Awards for its video project Asante: Principles of Place, an honor that reflects both creative excellence and strategic brand storytelling. The award was announced in April 2013 following a competitive judging process that included nearly 11,000 entries from all 50 states…
What is a Brand Book?
What is a Brand Book? Why do I need a Brand Book? What goes into a Brand Book? All of these are legitimate questions that many marketers struggle with. At its core, a Brand Book is an integral element of a well-functioning brand. It’s about articulating the elements of your brand concisely and consistently. It…
Avoiding Brand Name Confusion
Adidas, McDonald’s, GEICO – these are just a few of the thousands of successful brand names out there, and they’re shining examples of what every businessperson wants their brand to eventually become. Looking at just these popular brand names, you spot some commonality. For instance, these brand names are unique; they’re not common names you’ll…
Marketing Budget Template
It is imperative that a business proactively set a marketing budget for their business. The reason is simple, if you don’t set a budget and make a plan, you will instead make a series of small, and at the time, inconsequential choices to promote your business that are both costly and ineffective. At the end of…
Effective Branding – Creating Compelling Product Identity
A product does not succeed well without a strong brand. A brand acts like an identity for your product, which customers may find either attractive or ineffective. Making sure you create a brand with a strong potential to become popular is important. But how do you do that? Successful brands start with a story that…
The Power of the Brand Narrative in the Brand Book
A brand narrative has considerable power as a brand-building strategy for aligning stakeholders and creating consistent messaging. In my experience, a good brand narrative is the superior force multiplier – and storytelling branding is profoundly influential. This is because people naturally want to be part of something bigger, they want to matter, and they want…
5 Things You Must Do as a Brand Manager
Being a Brand Manager in today’s world isn’t easy. But it’s one of the most important jobs that exists in the Marketing Department — if not the Company. The reason is, the Brand Manager is the first and last line of defense for the brand. To successfully fulfill your duties as Brand Manager, these are…
Boosting Brands through Friends and Followers
Branding can make or break your business. It’s all about earning the trust of your customers and building a good name for your enterprise. Naturally, no one would spend a dime on a product they don’t believe in. Branding is one of your tickets to rise above your competition. Among all effective ways to promote…
