Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
Google+, SEO, and the Real Lesson for Small Businesses
When Google+ launched, many small business owners asked the same question: “Is this another platform we have to manage, or is there real value here?” The conversation wasn’t driven by enthusiasm for a new social network—it was driven by search. The perceived SEO benefits of Google+ made it difficult for businesses already stretched thin to…
Facebook Timeline For Business Pages
NOTE: If you’re interested in learning more about these changes, check out our FREE webinar on the changes you can expect for the Facebook Timeline for Business Pages. Don’t look now! Facebook Timeline For Business Pages: It appears the new facebook timeline for business pages is finally be arriving. Word has it, and it makes…
The Real Enemy: Social Media Fragmentation
Fragmentation—whether in traditional media or across today’s social platforms—remains one of the biggest challenges facing small business owners. Social media fragmentation doesn’t just mean “more options.” In practice, it often means more work, more cost, and less effective reach. We’ve addressed social media fragmentation before, but the pattern continues to repeat itself. New platforms emerge,…
Have Interest In Pinterest It Could Be For You
So what’s the fastest growing social network? If you didn’t say Pinterest you’re wrong. So what is Pinterest you say? Pinterest.com is a virtual pin board, where you collect and admire images found all over the web. It’s like a bulletin board, only you are pinning up web images, on an online board. You can pin whatever…
Developing Transparency in a Digital Age
Even though we’re all adults here, let’s be honest; talking to strangers is sometimes awkward and uncomfortable. This is especially true when you have to contact a company that seems like a faceless organization out to get your hard-earned money. You can prevent this from happening to your company, though! When Dorothy and the rest…
The Spectrum of Digital Control: Rented, Leased, and Owned Land
In 2012, businesses went “dark” to protest censorship, realizing for the first time how fragile their digital existence could be. Today, the threat to your business isn’t usually government censorship; it is the platform you build on. Most business owners understand that social media is “rented land.” Still, fewer realize that building a website on…
Duck In And Be A Guest Blogger at the Pond
Next week you’ll begin to see something new from the ‘Paradux Pond’ as we roll out our guest blogger feature. Social Media is all about sharing, and while we at Paradux Media Group have been very good at sharing through Facebook and Twitter, one area that we’ve fallen a little flat has been inviting guest…
The Value of Customer Surveys for Marketing Success
Understanding your customers’ needs, values, and circumstances is vital to success. One of the most efficient and insightful ways to achieve this understanding is by conducting online surveys. When designed and executed professionally, surveys provide a goldmine of data that can shape marketing strategies, guide decision-making, and drive meaningful customer engagement. Why Customer Surveys Are…
7 Small Business Marketing Predictions for 2012
Each year brings new shifts in the way consumers behave and how businesses communicate with them. As we look ahead to 2012, several clear trends are emerging — some exciting, some overdue, and some that will push small businesses to rethink how they connect with customers. Below are seven small business marketing predictions for 2012…
Creating a Brand in a Tough Economic Environment
I don’t have to tell you that the economy in the last few years has been tough for a brand. We’ve all lived through it, and if you’re still in business you’ve figured out how to survive in this economic environment, it was probably a combination of intention, a little luck, and a strong brand position.…
Looking Back: Key Takeaways from 2011
As we closed out 2011, several powerful themes stood out—both in the broader world and here at Paradux Media Group. Looking back, these takeaways provide a snapshot of a year marked by rapid change in marketing, technology, and community connections. They also reflect the ideas that helped guide our work as we moved into a…
The Importance Of Website Analytics With Social Media:
When businesses invest time and money into social media, there must be a measurable outcome. Like any other marketing effort, social platforms should be accountable to ROI. Facebook may constantly tweak its insights features—“talking about this,” engagement dashboards, and other metrics—but none of these tools tell the full story. The same goes for Twitter (X)…
Two Big Shop Local Events Set for November
As November approaches, two major shop local events are gearing up to make a significant impact on communities and small businesses nationwide. While each event has its own purpose, both tap into a growing cultural shift—a renewed awareness of buying local, supporting hometown businesses, and taking a closer look at where our money goes. Bank…
How Bold Business Marketing Shapes Your Brand
In every industry, there are rare moments when cultural momentum, consumer emotion, and marketplace conditions align. When they do, the businesses that act with clarity and courage stand out. This is the essence of bold business marketing. Perseverance and forward thinking often separate brands that stay relevant from those that fade. These opportunities can’t be…
Growing Your Business Online Presentation in Medford
Growing Your Business Online Presentation Announced in Medford Paradux Media Group is pleased to share that partner Tisha Oehmen will be speaking at the NAIFA – Rogue Valley meeting on October 19 at 8:00 a.m. The event will be held at Access in Medford, Oregon, and will feature Oehmen’s presentation titled “Growing Your Business Online.”…
Tisha Oehmen to Speak in Eugene for Women’s Business Network
Paradux Media Group is pleased to share that Tisha Oehmen will be speaking in Eugene, Oregon on October 5 for the Women’s Business Network (WBN), a group focused on strengthening local business networking and supporting professional growth through community connection and education. The Women’s Business Network is an alliance of business and professional women serving…
How Local Community Pride Turned Extreme Makeover Into Something Bigger
Why is Extreme Makeover: Home Edition such a big deal to Medford? Partly because it’s helping a family that has spent years paying it forward in our community. And partly because the show reaches nearly one billion viewers in more than 160 countries, offering Medford a chance to show the world what genuine local community…
Preserving Goodwill: Business Goodwill Strategies Inspired by Harvest Season
There’s more to the Brand Book Tutorial Series, but this week, a small detour. We belong to a CSA (Community Supported Agriculture), and every week a box of fresh produce arrives at our door. Lately, life has been busy, and we haven’t kept up as well as we should. So today became a day of…