Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
A Strategic Roadmap for Achieving Success at Social Media
Are you struggling to see the worth in your social media presence? Many business professionals question whether there is any real return on investment or whether social platforms are simply a drain on company finances. If you are starting to ask these questions, it is time to take stock and review the situation before your…
Local Search Google Places Now Google Plus
Google Places is Now Google Plus: If you haven’t noticed Google has now moved Google Places pages to Google Plus Local pages. What does it mean to the local small business owner? At this time not much. Although, aesthetically the landing page is much nicer, and if you’ve added pictures you can create a much more…
New Facebook Tools
New Toys: So have you played with any of the new Facebook changes? Most of us are aware of the new subtle changes on Facebook in the past month, the size of pictures in the newsfeed, promote button, offers scheduled posts and roles of admins. The impact of each varies depending on the category of…
Facebook Do You Have A Facebook Strategy? – The Beginning
What is your Facebook strategy, do you have one? Is it about getting people to ‘like’ your page, ‘like’ posts, comment on posts, drive traffic to your website, visibility, likeability, engagement, awareness, promote products, sell products or services, expert status, public relations, customer feedback, to make money? Your answer is probably yes, yes all of…
Facebooks New Schedule Posts
Scheduled Facebook Posts: For admins of business pages this was something that was long overdue. There have always been a lot of 3rd party apps that have given you the ability to schedule and deliver posts, but it always came with the little icon that was telling everyone that it was delivered by a 3rd party…
Dealing with Negative Consumer Generated Media
The Internet has given the public access to sharing information within a matter of seconds, and this can turn into a nightmare for businesses. Many customers are using review websites such as Yelp, OpenTable, TripAdvisor and Epinions to talk about their experiences with specific businesses. Some customers turn to forums to share information, and others…
Facebook Promote Button Worth The $5?
What Is The Facebook Promote Button: If your Facebook Business page has over 400 ‘likes’ you may have noticed the Facebook Promote button that is available on each post. The promote button does come with a cost, and it makes ones wonder if Facebook will tweak the algorithm to show fewer people being reached and…
Facebook Offers
You may have noticed a new option on the post box of your business page, ‘offer’. Facebook rolled it out a few weeks ago, and for some could be a worth while tool and something that you may see more of from businesses on your newsfeed. What Exactly Are Facebook Offers? ‘Offers’ are a…
Facebook Ads For Marketing Your Small Business
Facebook Ads What’s The Real Story: With the Facebook IPO and GM pulling their Facebook ads there has been a lot of talk regarding the effectiveness of running ads on Facebook. We’ve run several ads for clients on Facebook, like with all advertising, the execution, the category and the set goals will have everything to…
How Small Businesses Can Use ‘National Days’ for Their Next Promotion
It seems like every time I check my social media accounts, one of my favorite companies is promoting a “National Day” that falls directly into their industry. 7-11 had their annual “SlurpFree Day” on May 23rd, and Dunkin’ Donuts will be celebrating “National Donut Day” on June 1st by giving away a free donut with…
Paradux Media Group Hosts Facebook Q&A Session at WESO Meeting
Paradux Media Group announced that Tisha Oehmen would be presenting a Facebook-focused question-and-answer session at a WESO meeting held on September 13, 2012. The event brought together local business owners and professionals seeking practical guidance on how to utilize Facebook as part of their overall marketing strategies effectively. Rather than delivering a traditional lecture-style presentation,…
Local Search SEO and Siri
The Importance of Local Search: While most in the tech industry have been watching the battle go on between Google and Facebook, Google launching Plus and Facebook talking about beginning a search engine of their own, under the radar comes Siri with possibly a huge advantage with local search. Can Siri and Yelp change the scope…
Paradux Media Group Teaches Social Media at Oregon Nonprofit Leaders Conference
On April 23, 2012, Paradux Media Group’s Tisha Oehmen and Mike Frey led a breakout session at the Oregon Nonprofit Leaders Conference, held in Medford, Oregon. The conference brought together nonprofit leaders from across the state to share ideas, resources, and practical strategies for strengthening their organizations and expanding community impact. The Paradux Media Group…
How Will The No Track Button Affect Your Marketing Strategy
New initiatives have been announced to protect the privacy of online consumers. A “Do Not Track” button will be placed into web browsers to allow consumers to opt out of having companies keep track of their online data. When an Internet user searches the web, information about them is collected and used to generate ads…
The New Facebook Business Page Will It Have An Impact?
The New Facebook Business Page: So as everyone is talking, blogging, and designing their new Facebook business page, the big question is will it have more of an impact than the current version? Every admin has access to their insights and can see the traffic that is driven to their timeline (wall), and that’s what…
Paradux Media Group to Present at Oregon Nonprofit Leaders Conference
Paradux Media Group announced that Mike Frey and Tisha Oehmen would be presenting a breakout session at the Oregon Nonprofit Leaders Conference, held on April 23, 2012, in Medford, Oregon. The annual conference brings together nonprofit leaders from across the region to share ideas, tools, and strategies that support organizational growth and community impact. Choosing…
Facebook Milestone Feature For Small Businesses
Your Facebook Business Page transforms to a ‘Timeline’ page in 3 weeks whether you’ve made the changes or not. Since the announced change, a lot of small businesses have changed their cover photo and made the plunge and have been slowly adjusting and updating their page. But if you haven’t taken a look at the…
5 Marketing Lessons Derived from KONY 2012
I’m sure you’re going to get sick of seeing this KONY 2012 video everywhere in the next few months, I hope. https://www.youtube.com/watch?v=Y4MnpzG5Sqc And regardless of the way the KONY 2012 Invisible Children’s organization behind it distributes its money, it’s a fascinating, ongoing, lesson in the way that social media allows average individuals to flex their…
New Facebook Timeline for Business Pages
What do the new changes to Facebook Timeline for Business Pages mean? Maybe not as much as you think!! There is certainly some housekeeping that needs to be taken care of. There is the new cover image, the organizing of apps, timeline, pinning and starring, creating milestones, changing dates to posts, and the pretty sweet new…
Paradux Media Group Hosts Free Webinar on Facebook Timeline Changes
On February 29, 2012, Facebook announced significant changes to Business and Organization Pages with the introduction of the Facebook Timeline for Business Pages. While adoption was optional at first, Facebook confirmed that the Timeline layout would become mandatory on March 31, 2012—making it the default homepage for all business pages. In response to these changes,…
