Remember the lyric, “If you don’t know where you’re going, any road will take you there.” from the George Harrison song “Any Road”? Well, it’s especially true in business.

But the cold-hard reality is that getting out of the day-to-day and into the strategy mode can be quite difficult. It takes discipline, and it takes dedication.

Having a standing meeting at least once a quarter with a trusted advisor or experienced business coarch can help you to maintain your focus on the strategy, allowing you to steer the ship much with an eye for the entire journey, not just the next day or week.

If you don’t have someone you’re meeting with on at least a quarterly basis to discuss your strategy, it’s time. Of course there are a variety of coaches, consultants, and business advisors out there (we do it too). And the quality of work you’re going to get from them can be outstanding, really helping to push you through to the next level, with insights, tools, and knowledge.
But, if you’re not in a position to hire one right now, that’s OK. Look to a trusted peer in another (non-competing) business. Make an appointment to meet with them at least once a quarter to discuss your business strategy, asking for their input and insights along the way. Then do the same for them. Win-win.

When you’re really ready to take it to the next level, consider hiring an experienced business coach to provide feedback and insights is vital to making the breakthrough. If you’d like to see how that might work for you, please contact us to schedule a conversation.

About the Author:

Tisha Oehmen

Tisha Oehmen is a professional brand strategist and a leader in the branding field. She has been named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.

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