As I mentioned in the last post, we’re going to be building our sample Brand Book on the Rubber Duckie Brand. The reasons for choosing this brand over any other are varied, but include being a “duck,” not having vigilant brand guardians searching the web for every unauthorized mention, and being both iconic and well-known. … Read More.
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Buy Local Ramblings and Thoughts
There have been numerous amount of ‘buy local’ campaigns over the past couple years. Many of these campaigns have been economic driven as people have seen a lot of long standing local businesses disappear due to the economy.
photo credit to peretzpup
Project 3/50 has used social media well to spread their philosophy of shopping local. Last … Read More.
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Beyond the Pond Blog
Google + DO We Need Another Platform?
Will Google + be the ‘real’ beginning of social media fragmentation. Facebook and twitter the two main players in the social media field are different enough to appeal to different individuals. I do not look at these two outlets as competing against one another as much as offer completely different was to communicate and receive … Read More.
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Beyond the Pond Blog
Finally A Birdie For The PGA With Social Media
For 13 years the PGA Tour was a bit like the Facebook of sports. Not because they were innovative or cutting edge hell they wouldn’t even allow you to enter with your cell phone to one of their events, no it’s because they had Tiger Woods. Who for the most part of 13 years was … Read More.
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Beyond the Pond Blog
Local Newspaper vs Social Media
photo credit: katerha
Well that just wouldn’t be a fair fight now would it? It would fall under the proverbial saying don’t bring a knife to a gun fight. This is part three of a series comparing what business owners may be familiar with marketing their business in with something they may have questions or reservations … Read More.
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Beyond the Pond Blog
Facebook Friends Come In All Shapes and Sizes
photo credit: olga.palma
Everybody has a different need and use for facebook. We have friends who look at Facebook as a place to contribute, me being one of those. I rarely go two days in a row without making a post, and depending on what’s happening will generally make one to three posts in any … Read More.
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Beyond the Pond Blog
Sorry Old Friends I’ve become a Facebook Snob
photo credit: denharsh
What’s happened to our friends who aren’t on Facebook? I often wonder, and it seems as though I’ve just lost track of them. It used to be that we would keep in contact with our rolodex of friends through our rolodex. Call, catch up, sometimes the calls would be too frequent and others … Read More.
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Beyond the Pond Blog
Social Media Lessons from the BCS
It seemed as the most dominating presence during the BCS National Championship weekend was social media. If you’re still wondering or questioning if your business should be involved in social media, you weren’t in Phoenix this weekend. I was a lucky Duck fan to have enjoyed the experience of attending the BCS National Championship, in … Read More.
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Beyond the Pond Blog