As I mentioned in the last post, we’re going to be building our sample Brand Book on the Rubber Duckie Brand. The reasons for choosing this brand over any other are varied, but include being a “duck,” not having vigilant brand guardians searching the web for every unauthorized mention, and being both iconic and well-known. … Read More.
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Paradux Media Group
contact@paraduxmedia.com
541-727-0627 | 855-PAR-ADUX
PO Box 81, Eagle Point, OR 97524
Do You Enjoy Working on Your Website?
Websites. Lately I’ve been talking with lots of business owners about their websites, and the stories out there about them are truly terrifying!
I’m astonished! When did it get to commonplace for service providers to hold their clients’ hostage to their services? To ignore, to intimidate, and to charge an arm and three legs for their … Read More.
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Finding Brand Blog
5 Reasons To Have 5 Reasons
I need to write more blogs with a number of why to or reasons to, so I decided to write a blog on why I should do it more often…
Photo Credit Dricker94
First reason, a blog that is associated with a number of reasons why to or why not to, is going to be read much … Read More.
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Beyond the Pond Blog
When paying for facebook ‘likes’ is a GREAT thing
What is a Facebook ‘like’ worth, is always a hot topic, so many different perspectives and rarely can you find the same answer with the same dollar figure attached to it. There are so many different variables, like what business you are in.
Photo Credit Sean MacEntee
Social Media has proven to be a GREAT medium to … Read More.
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Beyond the Pond Blog
Tablerock Sports Network Website
At Paradux Media Group, we believe businesses should be able to maintain and edit their own websites – without designer intervention at every turn. When it came time for Tablerock Sports Network to upgrade their existing website it was with this intention that we started the web design for their new site.
Tablerocks Sports also needed … Read More.
The American Dream Can be Your Brand
A bit of a rant today — I’ve seen several situations recently where an individual has overcome some pretty impressive life challenges, pulled themselves up against the odds, conceived of, and opened a business that is operating that business in the black in this economy. Any of those alone would be a significant accomplishment, but … Read More.
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Finding Brand Blog
What’s Your Competitive Landscape?
Finding your unique niche in the market is both critical and necessary for your brand’s success in the marketplace. One very good method for identifying holes needing to be filled in your marketplace is a perceptual map. This can be particularly useful if your brand is not yet established, yet you know roughly what you … Read More.
What’s Your Logo Saying About Your Brand?
Logo. Your brand needs one. It represents your company, it communicates the subtext of your brand in one nice, neat, package. Ada Stoy defines a logo by saying ,”A logo is not just a piece of graphics – it is something that echoes a business’s brand through the use of symbols, fonts, images, colors, and … Read More.
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Finding Brand Blog