While everyone talks and talks about how you should use social media, and if you follow their 10 steps you’re sure to succeed if you pay attention the one category that is using twitter the right way is our local journalists. That alone is why you the local small business owner should be involved in twitter.
No matter the size you’re not going to find a market that is not represented by its local print and TV reporters, and they follow their community businesses. Three times last month we had a reporter @ a client of ours for a story. They were day specific stories that had a positive effect of the industry our client is in.
Think about it, how efficient for the reporter. @ a business with a question and ask if they can come in for an interview. It’s a positive story so your reply is YES, I’m available all morning. We who use twitter regularly know how efficient that scenario is.
All three by the way were the lead story that day. So what’s positive lead story in your local news worth? Is it worth playing in twitter? All the businesses have competitors; the majority of them don’t play in twitter. It take a social media guru to surmise if you play where they play, and you make yourself easily available in the way they like and want to communicate to you that you will have a huge competitive advantage.
So if you haven’t been convinced by valid reasons to tweet because of your category or time, maybe the thought of having your local reporters paying attention to you is one you might tweet about.