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10 Quotes On Branding

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branding-quoteLet’s face it — branding is hard. And when I need a push, I turn to quotes to help me remember why branding is so important. These are quotes that inspire me. I’m sharing them with you in the hopes that one of them will ignite a spark for you and help you to stay dedicated and create your brand.

  1. “A brand is a reason to choose.” – Fred Burt, Siegel+Gale
  2. “Corporate & personal branding both require storytelling to be captivating. Stories provide context, meaning & the opportunity for relationship.” – Ryan Lilly
  3. “Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos, Amazon
  4. “A Brand is not a product or a promise or a feeling. It’s the sum of all the experiences you have with a company.” – Amir Kassaei
  5. “A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience.” – Scott Bedbury – Nike, Starbucks
  6. “Branding is not just a product, it’s also a way of life, an idea, branding is actually leadership.”  – Onyi Anyado
  7. “People build brands the way birds build nests. Through the straws and scraps they chance upon” – Jeremy Bullmore
  8. “A great brand raises the bar — it adds a greater sense of purpose to the experience, whether it’s the challenge to do your best in sports and fitness, or the affirmation that the cup of coffee you’re drinking really matters.” – Howard Shultz, Founder, Starbucks
  9. “The future of branding is marketing with people, not at them.” – John Morgan
  10. “Branding is about everything.” – Tom Peters, The Little Big Things: 163 Ways to Pursue EXCELLENCE

What’s your favorite branding quote? Share it below!

 


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Tisha Oehmen

Tisha Oehmen is a professional brand strategist and a leader in the branding field. She was recently named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.

Possessing expertise in both front- and back-office operations, Tisha conceptualizes, develops, and implements initiatives to foster brand effectiveness like no other. With over 15 years of experience in branding and marketing, Tisha has successfully led large financial institutions and health care companies down the path of renaming their business.

Where Tisha really shines is in the work that isn’t done. Sometimes a name change for a business isn’t in their best interest and after meeting with Tisha, they are able to find the true value and equity that has always been in their brand. Tisha has a special knack of being able to communicate the value so that the CEO/Business owner can see its luster and then with a little polishing, make it shine company wide.

Tisha is best known for developing long lasting branding campaigns that speak to the heart of the business, the brand, and the community. True brand, no matter how big or small, has longevity. Creating branding campaigns that have longevity, that have a laser-like focus, is where Tisha thrives.

Tisha received her M.B.A. from the University of Oregon, from where she also earned a B.A. in Political Science. She enjoyed a distinguished academic career punctuated by enthusiastic and successful participation in competitive speaking events, and holds numerous awards for her skill in public speaking. Tisha is widely recognized for her ability to capture an audience’s attention with her straightforward and engaging speaking style.

When not working, she enjoys golfing, baking, reading, and hiking with her partner, Mike, and their two dogs, Chloe and Jackson. She’s also an active member of Rotary International, the Chamber of Commerce, and is a very proud supporter of the Oregon Ducks. Tisha lives in Eagle Point, Oregon.

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