Welcome to the Content Marketing Insights corner of Paradux Media Group’s blog, where we unravel the secrets of creating compelling narratives that resonate with your audience in the ever-evolving digital landscape.
Content marketing has transcended traditional advertising, becoming the heartbeat of online engagement. In this category, we navigate the dynamic world of content creation, offering a blend of strategic insights and creative inspiration to empower businesses to connect authentically with their target audience.
At Paradux Media Group, we understand that content is more than just words on a page; it’s a powerful tool for building relationships, establishing authority, and fostering brand loyalty. Our articles explore the latest trends, proven strategies, and emerging technologies that shape effective content marketing campaigns.
Discover the art of crafting engaging and shareable content that not only captures attention but also drives meaningful interactions. From blog posts and social media content to video marketing and beyond, we cover a spectrum of mediums to help you tailor your content strategy to your unique brand and audience.
Explore the science behind successful content planning and distribution. Our insights delve into understanding your audience, creating buyer personas, and developing a content calendar that ensures a consistent and impactful online presence. Whether you’re a small business owner or a marketing professional, our goal is to equip you with the knowledge to leverage content marketing as a potent tool in your marketing arsenal.
Stay abreast of industry trends, from the rise of interactive content to the importance of storytelling in brand narratives. Our articles provide actionable takeaways, practical tips, and case studies to guide you through the ever-changing landscape of content marketing.
Join us on this journey of exploration and mastery. Let Paradux Media Group be your companion as you embark on the exciting path of content marketing, where creativity meets strategy, and every word has the potential to leave a lasting impression on your audience.
Growing Social Media Like Growing Bamboo
Growing Your Social Media: I like to refer to social media as “growing bamboo.” John Lennon was once said “We’ve got this gift of love, but love is like a precious plant. You can’t just accept it and leave it in the cupboard or just think it’s going to get on by itself. You’ve got…
Link Building With Pinterest For Real Estate
Pinterest provides a virtual pinboard that allows users to arrange and share photos and images found on the Web. Users can organize pinboards by topic or purpose and give social media users a great way to learn about real estate properties, neighborhoods and lifestyles while providing valuable backlinks to real estate websites and blogs. You…
Be A Success At Social Media
Are you struggling to see the worth in social media, is there any real return on the investment. Or is it just another drain on your company’s finances. If your are starting to ask these questions about your campaign then you may need to take stock and review the situation before it turns sour. Step…
Press Releases: Are They Worth the Effort?
Press releases aren’t a link building strategy that will work for any business, and they sure aren’t supposed to be “released” and published every week and on every piece of content you create. It’s even questionable how much of a link building strategy they really are, being used and misused many times, with people basing…
Does Your Business Need a Blog?
If you’re running a traditional (offline) business then you might think that a blog is not something you necessarily need. And I can’t blame you … it’s a natural opinion to have. Unfortunately, you are wrong. Well, actually you don’t really NEED anything to run your business, so to speak, but there are some serious…
Facebook Do You Have A Facebook Strategy? – The Beginning
What is your Facebook strategy, do you have one? Is it about getting people to ‘like’ your page, ‘like’ posts, comment on posts, drive traffic to your website, visibility, likeability, engagement, awareness, promote products, sell products or services, expert status, public relations, customer feedback, to make money? Your answer is probably yes, yes all of…
Dealing with Negative Consumer Generated Media
The Internet has given the public access to sharing information within a matter of seconds, and this can turn into a nightmare for businesses. Many customers are using review websites such as Yelp, OpenTable, TripAdvisor and Epinions to talk about their experiences with specific businesses. Some customers turn to forums to share information, and others…
Facebook Promote Button Worth The $5?
What Is The Facebook Promote Button: If your Facebook Business page has over 400 ‘likes’ you may have noticed the Facebook Promote button that is available on each post. The promote button does come with a cost, and it makes ones wonder if Facebook will tweak the algorithm to show fewer people being reached and…
Facebook Offers
You may have noticed a new option on the post box of your business page, ‘offer’. Facebook rolled it out a few weeks ago, and for some could be a worth while tool and something that you may see more of from businesses on your newsfeed. What Exactly Are Facebook Offers? ‘Offers’ are a quick…
Ideas To Market Your Salon Equipment
Do you own a salon equipment business or manufacture your own salon products? It can be a tough market to crack. With a quick search on the internet, you can probably find thousands of salon equipment vendors doing business. This means for you to compete, you will need a good marketing plan. You want to…
Facebook Ads For Marketing Your Small Business
Facebook Ads What’s The Real Story: With the Facebook IPO and GM pulling their Facebook ads there has been a lot of talk regarding the effectiveness of running ads on Facebook. We’ve run several ads for clients on Facebook, like with all advertising, the execution, the category and the set goals will have everything to…
How Small Businesses Can Use ‘National Days’ for Their Next Promotion
It seems like every time I check my social media accounts, one of my favorite companies is promoting a “National Day” that falls directly into their industry. 7-11 had their annual “SlurpFree Day” on May 23rd, and Dunkin’ Donuts will be celebrating “National Donut Day” on June 1st by giving away a free donut with…
E-Mail Newsletters That You Want to Get Read
Having a mailing list is a highly valuable asset and something that you can use to make a huge amount of money and to promote your business and your products to a large number of people. If you want to make money from an e-book for instance, or from a course that you are going…
Facebook Q and A at WESO
Tisha Oehmen will be speaking at the WESO meeting on September 13, 2012. Her topic will be YOUR Facebook questions! Topics likely to be covered include: the state of Social Media today what the differences are between a personal Facebook page and a business Facebook page how to manage a business Facebook page how to…
How To Do Good With Marketing
People who work in marketing do not, fundamentally, have the most beloved of professions. From Bill Hicks’ legendary “If anyone here is in advertising or marketing, kill yourselves” routine to your parents who have tell their neighbours that you’re in jail to avoid having to say what you actually do for a living, this is…
Welcome to the Pond: Colvin Oil
We’re proud to begin working with Colvin Oil. A first class organization located in Grants Pass Oregon they are one of Southern Oregon’s leading employers. Colvin Oil owns of over 50 convenience stores and gas stations from Grants Pass to Redding to Bend along with car washes and oil change establishments. We look forward to…
Paradux Teaches Social Media at the Oregon Non Profit Leader’s Conference
On April 23rd Paradux’s Tisha Oehmen and Mike Frey led a break-out session at the Oregon Non Profit Leader’s Conference. The subject was “Why Social Media for Non Profits” and “Social Media Platforms” It’s always difficult to try to put social media the why and how and break it into an hour, we can spend…
Your Business Card is a Personal Investment
Digital advertising has become an important part of the business world. However, a good salesperson knows that a personalized touch is also quite important. This is where a good business card can really help a salesperson get ahead with clients. Developing a business relationship is not always about QR codes and social media engagement. How…
How to Avoid Being the Next Kmart – A Real Life Marketing Lesson
News recently came out that Kmart isn’t doing so hot right now. However, don’t outsiders always have the best perspective on issues like this, especially when it comes to seeing the true marketing lesson? We don’t have a dog in the fight or any care or reason not to give our unqualified honest opinion about…
The New Facebook Business Page Will It Have An Impact?
The New Facebook Business Page: So as everyone is talking, blogging, and designing their new Facebook business page, the big question is will it have more of an impact than the current version? Every admin has access to their insights and can see the traffic that is driven to their timeline (wall), and that’s what…