Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
3 Simple Branding Strategies that Work
Let’s face it — branding and branding strategies are the holy grail of marketing. They are what all marketing and advertising professionals are striving for. But altogether too often, branding strategies get over-thought, over-worked, and over-wrought. Don’t let yourself fall into that mind trap. Here are three simple branding strategies you can start using today that will…
Facebook’s Pay To Play Model: It’s Time For Businesses To Re-Invest
Anyone who has managed a Facebook business page has seen the organic reach dwindle. As a matter of fact you don’t even have to be a business page admin to have seen this happen. As a Facebook user I see less and less of businesses that I like on Facebook on my timeline. That gets us…
Super Bowl 2015 – The Year of Big Idea Marketing
This probably won’t surprise you — but I watched the Super Bowl 2015 ONLY for the commercials. I don’t particularly care who is playing – or how they play. But the commercials? I’m all in! What I loved about Super Bowl 2015 (and Super Bowls in general) is that it seems to be the one time of year when…
5 Local Marketing Hacks:
A Cheat Sheet for Marketing in 2015. There are plenty of solutions out there for local marketing. The following is a short list of some ways to do some easy local marketing in 2015. Social Media – Twitter Social media is the easiest way to market yourself on any level. It really helps with local…
Your Local Marketing is Missing the Mark
Here is how you fix it… Local marketing is a great business strategy. You need to take care of local marketing or your business won’t be anywhere near as successful as you want it to be, and it should be. Unfortunately local marketing strategies don’t always work as well as they should. There are some…
6 Crucial Tactics for Small Business Success in 2015
Ready to make 2015 the best year for your business? No question, marketing your small business has fundamentally changed in the last years. If you haven’t changed your marketing tactics in relation to those changes, now is the time. Here are 6 crucial tactics that will help your small business succeed in 2015. 1. Social…
How to Announce a New Business on Facebook
Facebook provides one of the best ways to grow your business by spreading the word about your company quickly. Creating a Facebook page for your business is easy, getting people to like your page is the hard part. How can you announce your business on the social media giant? Use these tips to get started.…
Social Media Privacy and Advertising
Video Transcript Hi there. How are you today? Hey, I wanted to take just a few minutes today to talk a little bit about a question I get asked a lot and that is, “How does social media privacy interact with advertising and where’s the line and what are my options?” I thought it would…
Facebook Improves Ad Columns – Facebook Business Pages
It’s June 2014 and Facebook has released its second update that benefits business pages. The first update for Facebook June 2014 was the redesign of business pages. The newest Facebook change improves the right hand column ads. In Facebook June 2014 you could have seen as many as seven ads in your sidebar, or like many of…
The Beginner’s Guide to Do it Yourself PR
Do It Yourself PR fulfills pretty much the same goals and objectives as conventional PR. Some use it to draw attention to a personal brand/business, others use it to change perceptions, while others to support a just cause. Whether you use a Press Release, a feature story in a magazine, or social media posts, Do…
Best Brand Book Examples List
Brand books are essential for any business looking to establish and maintain a strong brand identity. A brand book typically includes guidelines on a company’s logo, color palette, typography, voice, and messaging. It serves as a comprehensive reference that ensures consistency across all online and offline marketing materials. When it comes to finding the best…
A Savvy Small Business Owner’s Guide to Advertising in 2014
We are so excited to be presenting to small business entrepreneurs this morning at the Oregon Employer Council in Medford! This is a very special three hour event, presented in partnership with Southern Oregon University’s Small Business Development Center. We so excited to bring you an information-packed seminar showing you how to use Traditional Media, and Online…
5 Insane (but true) Things About Marketing for Small Business
Marketing for Small Business is not for the feint of heart. As any small business owner knows, there are so many competing demands for your time and attention, that marketing your business often falls to the bottom of your list — although rightfully it should be the highest item on the list. Here are 5…
A Savvy Marketer’s Guide to Advertising by Paradux Media Group
In partnership with Southern Oregon University’s Small Business Development Center, the Oregon Employer Council is pleased to bring you an information packed seminar regarding the utilization of Social Media and Marketing. The Presenters, Paradux Media Group is a full service advertising agency specializing in delivering a message that will help your business stand out from…
The Most Effective SEO Services Around
The best internet marketing strategies are those available through the most innovative internet marketing solutions. This is because such strategy always involves the most innovative organic SEO optimization. Since 90% of web users prefer organic search engine optimization over synthetic search engine optimization (such a pay per click advertising), organic SEO marketing is king! Internet…
Website Design Medford Oregon – Hire An Advertising Agency
Why You Hire A Marketing Company To Design Your Website: There was a time when even as a small business you shelled out big bucks, had some code written and BOOM, there was your website. Stagnent and too expensive to change, but you were in the 2.0 game. That was the early 2000’s, welcome to…
New Changes: Facebook Business Pages – Medford
It might be time that you have a marketing team handle your social media In the next few weeks Facebook will be rolling out tweaks to the desktop version of your business page. The streamlined look for Pages on desktop will make it easier for people to find the information they want and help page…
Paradux Media Group receives 2013 Oregon Excellence Award
FOR IMMEDIATE RELEASE: Paradux Media Group has been selected for the 2013 Oregon Excellence Award amongst all its peers and competitors by the US Institute for Excellence in Commerce (USIEC). Each year the USIEC conducts business surveys and industry research to identify companies that have achieved demonstrable success in their local business environment and industry…
Artisan Food Websites – Foodie Start Ups – Marketing Strategies
Artisan food is flourishing in the U.S and here in Southern Oregon is no exception. One trip to the Medford or Ashland Co-op, or any of the farmers markets in Medford, Ashland or Grants Pass will tell you that local artisan food having an impact. There are so many great local products, and many we’ll never hear of…
How To Solve Your Biggest Marketing Problem
Let’s face it, we all have marketing problems. But what if you could solve your biggest problem with little effort and little cost? Would you be interested? Of course you would. That’s just good business sense. Now, what if I told you the single biggest marketing problem you have is something MOST businesses suffer from,…